Robert TrenchThe holiday shopping season is only a few weeks away, a time of year where spreading seasonal cheer is customary for most businesses.
An increase in customer traffic is prominent in these select few weeks. This undoubtedly leads to new and prospective clients and opportunities to finesse new professional relationships.
It’s because of this reason that sending out special holiday cards is never a bad idea, especially to those who hold important relationships to you.
Sending cards through the mail is an age old practice that hasn’t yet lost its luster, even in the era of e-cards. Here are a range of benefits and suggestions to consider should you decide to wish your own customers well.
5 Advantages to Sending Holiday Greeting Cards
1. Benefits of Snail Mail
Email greetings, while easy to create and send, are not as effective as receiving a real printed message. They can be deleted by mistake or wind up in a spam folder without having ever be seen. Physical cards have the benefit of leaving a lasting impression, and letting others know you’re thinking of them.
2. Investment Opportunities
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To some, sending out holiday greeting cards can seem like a waste of time. After all, you may be going over your business’s annual budget as many do come December. However, it can’t be overstated that people want to do business with those who value them and make them feel important, not just during the holidays but throughout the year. They are a great way to keep customers thinking of you that can pay off in the long run.
3. Communicates Appreciation
Receiving a personalized holiday postcard lets customers know they are special to your business, and conveys a personal message that will help guide customer loyalty.
4. Strengthens Relationships
No matter the business type, clients appreciate their interactions with companies over and above the actual products and services they pay for. More than an acknowledgement of your working relationship, it can even serve as a friendly gesture.
5. Markets Business to New Clients
By putting your name out there through this method, it shows to potential clients that you are willing to pursue higher goals with extra effort, especially given the busy nature of the holiday season itself.
Bonus: 2 Tips for Sending Holiday Greeting Cards
Admittedly, creating packaging and sending cards may take up a bit of your time but considering the benefits that can be reaped, it’s certainly worth doing.
1. Mail In A Timely Manner
A late card feels like an afterthought in most circumstances. Customers can be hard to please and if they get their holiday card after the intended date has passed, they are likely to share disappointment. Don’t let your good intentions turn into a bad reputation, try and have all your cards send by December 10th especially if some need to travel a far away distance.
2. Personalize Your Cards
Each card should have a personalized name/description and an address to a specific individual. 1-2 sentences is all it takes. Otherwise, your card resemble the millions of generic offerings sent at the end of the year.
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