Robert TrenchAn integral yet overlooked element for many businesses, envelopes can help develop a singular image when the time is taken to make them outstanding. Branded envelopes can display a company’s colors, logo, or other types of graphics, that act as an effective representation of the types of creativity offered.
Envelopes tend to be thought of as a container for transferring specialized direct mail and nothing more, when the potential for customizing them can hold a great deal of benefit.
Envelopes can add another dimension to your marketing efforts, that entice readers to open and read through your content. It all rests on the design you apply and its effectiveness in grabbing attention.
In the modern era, businesses take it upon themselves to guarantee that their presence communicated through an overall brand image is uniform across multiple areas, whether they be digital or physical.
Presentation is of the utmost importance whether you are trying to consolidate your overall brand or ensure that pieces of direct mail you send to clients are not only opened but read thoroughly.
A well designed and striking envelope can be very intriguing, and when received amidst a stack of standard white envelopes, is instantly rendered as unique in the customer’s mind.
Here are some tips to consider applying to ensure that your envelopes leave a lasting impact on the recipient.
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Envelope Design Tips
- Leave space in between design elements and choose solid striking colors for great effect. focus on the essentials as too much clutter or disorder on your envelope design will not make for a good impression.
- Include additional designs on the back envelope flap and interior, while these elements tend to be disregarded, giving them ample focus can make all the difference in crafting a singular end result.
- Keep important design features within the trim line or bleeds so that they are not accidentally removed in the print process. Consider using a pre-made envelope template to remove the potential risk for non-technical errors which could arise.
- Keep branding similar across mediums – some sense of consistency should be employed in the event that you develop a line of various envelopes targeting specific customer groups.
SinaLite’s wholesale custom envelope printing will ensure that your clients can stand out through the utilization of company logos, slogans, and specialized return addresses.
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