Chloe CameronWith so many businesses using print in their marketing strategy, consider upgrading your print products to stand out from the competition!
You’ve probably seen many standard print materials in many companies, from business cards to letterheads. Upgrading your print products can improve your upselling strategy, and there are many benefits to upselling.
Upselling can increase revenue through promoting the product’s value and meeting the clients’ needs. There’s so much you can do with print these days, and not everyone may be aware of all the printing options that exist. As a print seller, it’s your job to show clients all that you have to offer and make suggestions that would help build their business.
Give your products a boost in creativity and upgrade print products with these options below.
1. Print on Unique Stocks
Metallic Foil
Do your clients want something more flashy? Go metallic! A rising trend in the printing industry, products printed on metallic foil are unique and make your products appear sophisticated and high quality. Deliver a memorable experience for clients with metallic foil!
Some industries that love metallic foil:
- Graphic designers
- Luxury real estate companies
- High-end retail establishments
- Event venues
Image credits: notonthehighstreet.com
Pearl
Are you selling to a more high-end industry? Check out pearl stock for your print products! Infused with pearl fibers, pearl stock adds a more elegant and luxurious feel to your print products. A subtle shimmer that appears at certain angles when light shines on it, pearlescent products add a superior feel with its smooth surface. Ideal for designs with light colors, pearl stock is perfect for those in the wedding or high-end retail industry.
A few industries that like Pearl stock:
- Wedding planners
- Jewellers
- Florists
- High-end retail establishments
- Stylists
Spot UV
Peak interest with Spot UV! Make your clients’ visuals pop with the raised, glossy coating. This creative print method adds depth and contrast to their designs, which makes a high impact in promotional purposes. Enhance their products and make them more premium with Spot UV.
A few industries that would use Spot UV to stand out:
- Graphic designers
- Media studios
- Marketing agencies
- Architects
Image Credits: coreprinting
2. Go Custom With Die Cutting
Are your clients sick of the standard shapes they see in standard print products? Make their prints stand out with die cutting! With die cutting, print products can come in any custom shape you want and are a great way to boost your game in marketing. Get noticed with die cut products and show the types of services businesses have to offer in a creative way.
Some businesses where you can find custom shaped print products include:
- Graphic designers
- Marketing agencies
- Event planners
- Specialty food and beverage retailers
Image credits: Pinterest
3. Increase Product Thickness
If your clients want their products to feel more premium and durable, go for a thicker stock. Increasing the thickness can make products appear more high quality and helps create a great first impression for clients. A few example upgrades in increasing thickness of paper stock include:
- 14pt → 16pt
- 18pt → 38pt
- 80lb → 100lb
Image Credits: Pinterest
4. Add Grommets
Printing large format product? Ask your clients if they need grommets! Grommets are small metal rings that are typically added to large format prints, including vinyl, canvas banners, fabric, and more. Grommets provide a hole where material can pass through, which allows the print product to be hung without being damaged or ripped.
Image Credits: Medium
Boosting sales for your client’s business can be challenging at times, especially when many businesses are selling similar products and services. Help them stand out from the crowd and beat their competition by upgrading your print products! Upgrading your print products is one way to upsell your printing so that you earn more from every order you receive.
Want to learn more about improving your business with upselling and cross-selling? Read about our tips on upselling and cross-selling here, and check out all of the products that SinaLite has to offer on our website.
Thank you for the guidance.. It does work.
Great Ideas.
How can we access your previous marketing ideas?
Thank you, Kanti. For more marketing ideas, we welcome you to visit the Marketing category of our blog here: https://sinalite.com/printersuccess/category/marketing/
Interesting ideas. I like the die cut options for sure. Transparent window clings are a client favorite, and custom packaging for their products make their mouth water.
I still don’t have a favorite yet. Ordering more variations, and soon I will find the right combo to sell.
Thanks again SinaLite for being a awesome supplier.
Thank you for sharing your thoughts, Devin! We look forward to continuing to work with you.