Using upselling and cross-selling techniques for your print business is highly effective in boosting sales.
Chloe CameronWhy Brand Aesthetic and Color Are Important for Your Business
Your choice of colors and overall brand aesthetic are a vital tool to telling the story of your business.
Haidan DongWhy Aren’t My Special Offers Working? [Print Business Edition]
A guide to help print professionals diagnose their special offer woes.
Is It Time to Diversify? When Big Clients Get Dangerous
Relying on just a few big clients for your revenue could be dangerous.
36 Best Practices for Using Stock Images – The Ultimate List for Graphic Designers
Tips for every step of the process when you're a graphic designer using stock images.
12 Books for Print Professionals Who Love Learning
Learning never stops when you’re working in the printing industry.
Editor’s picks
Creating a Cold Calling Process to Increase Sales (Part 1 of 2, with Infographic)
We recommend starting with our 5 steps for building a cold calling process to help you find new customers as one of these strategies.
Howie Fenton
Boost Your B2B Customer Engagement Strategy: 5 Key Features
Here are some key aspects to help improve your current customer engagement strategy.
Robert Trench
5 Dangerous File Issues That Impact Print Results & How to Avoid Them
Why does the printed product look nothing like your client's file?
The Difference Between Matte and Glossy Finish (with Infographic)
Do your clients often ask you to recommend the type of finish that best suits their print job?
