Chloe CameronHave you ever wondered what are some print product pairings and packages are frequently bought together? When you’re selling to clients, more often than not, they require more than one type of print product for their business. From business cards to catalogs, the options are endless. If you know what type of business your client is in, you can offer more than one type of print product that is relevant to the client.
Whether you’re looking to sell an additional product or offer a bundle package, knowing what print products are frequently bought together can boost sales and encourage clients to purchase more. By offering related products is a great way to show your concern for your clients’ needs, and it also demonstrates your knowledge as an industry professional. Your clients will appreciate knowing about products that complement one another to drive business.
Below, we’ve listed a few print products that are commonly bought together.
Branding Basics
Make your presence known with this essential combination that meets all your basic needs for businesses! Many businesses will have these staple print products as daily necessities, such as:
Every business type should have a business card, as business cards are an effective networking tool and can easily be handed out to clients and partners. Postcards can be used as greeting cards for special occasions and holidays, which helps establish strong relationships through sentimental connections.
In an office setting, letterheads and wall calendars are particularly useful and can be shared for use while representing the business itself. Letterheads can be used for branding and professionalism in communications, while wall calendars help companies stay in the recipient’s mind and shows reminders of important company events coming up.
Trade Show Kit
Want to grab attention at conventions and trade shows? Entice audiences and potential customers with products like:
Pull up banners are portable and convenient to set up, making them ideal for display at events as they’re eye-catching to passerbys. T-shirts may be worn by ambassadors/employees representing the brand, or can even be handed out to interested crowds (everyone loves a free t-shirt!). Brochures are a common print products you’ll see at events and shows, as these are easy to hand out to the public and shows information based on the subject matter. Stickers, on the other hand, are creative and fun when it comes to representing the brand, as they can be placed as decals on any surface. They can also be easily handed out and are likelier to grab attention since many people tend to like stickers.
Wedding Bundles
When it comes to the wedding industry, there are all sorts of print products you can use creatively to make it an unforgettable wedding. However, some of the most common print product combinations you’ll see are:
- Postcards
- Tent cards
- Banners
- Foam boards
- Menu cards
These types of print products are great for big events such as weddings, as they’re customizable and can be made to fit any theme. Much attention is often put on wedding invitations, as this is the official method of announcing to guests about the major event. Specialty postcards can be used for wedding invitations, and make a great first impression for guests. You’ll find a variety of different stocks and finishes to make those wedding invitations all the fancier.
Tent cards and menu cards are common print products you’ll see at the dining tables. Tent cards are often used to display the table number assigned to each guest or can be a simple display of the couple’s name. Menu cards, on the other hand, are used to display the set menu of the evening and shows guests what to expect during the course of the meal. Products such as foam boards are the number one product used for seating charts, making them present at most weddings.
Tying In Relevant Print Products
As you sell to clients from different businesses, it’s beneficial to know common print products that are used together in these industries. Make the most out of your print products by offering relevant products that are deemed useful for clients and suit their needs. By offering more relevant print products to clients, you increase your chances of driving more business.
You can also check out our take on why cross-selling is an efficient selling technique that boosts sales and builds strong client relationships here.
What are other print products commonly bought together that you can think of? Share in the comments below!
Thank you for the guidance.