How To Promote Your Special Offers

If you’re running an exclusive deal for your business, why not promote your special offers in a way that captivates your customers? If you’re running special offers for your business, you should know that there are a few different ways to go about promoting them. The way you spread the word on a new upcoming product/service can have a big impact on sales performance.

In order to boost sales and make the most out of the special offers of your business, the way you promote these promotions are also a factor in how effective they are in reaching audiences (hence the word, promo).

Some examples include:

• Tie in your loyalty program (eg. a “Welcome” discount to entice new customers to sign up for a membership/newsletter)
• Implement targeted offers (eg. offer an exclusive discount just for VIP customers/big spenders exclusively, like Sephora does with its Beauty Insider program that has 3 levels of Insider, VIB, and Rouge)
• Combine promotions; allowing customers to combine offers together to get an even bigger discount can immediately win them over when making a purchase (Eg. Take part in SinaLite’s October promo and get 10% off on foam boards and greeting cards and combine it with 15% off wall calendars)
• Offer flexible payments; a rising trend that many online shopping retailers are implementing now using Afterpay, which provides the option of letting customers pay in installments rather than making them pay the whole amount upfront. This is great for customers on a budget

Here a few tips on how to promote your special offers to attract more clients!

1. Exclusive Sneak Peek

Make VIP customers and members feel special by giving them an exclusive sneak peek! By offering a preview that no other outside member can get, this prompts existing customers to grab this opportunity. Eg. If you subscribe to SinaLite’s newsletter, you get notified on monthly discounts in advance.

2. Affiliate

Collaborate with other businesses that target similar audiences. Affiliate marketing can help gain exposure as your services will gain attention from other companies’ competitors who are looking for something similar.

3. Social Media

The power of social media shouldn’t be taken lightly; use it to your advantage and make your presence known on every platform! Whether you’re posting on Facebook, Twitter, or Instagram, any content that is shared online can go a long way.

4. Email Marketing

Getting clients to sign up for newsletter can encourage action to be taken in making a purchase as newsletters can make it feel more exclusive for the receiver. Many people read emails and don’t tend to skip over them as much as they scroll by a post. As these are already existing customers who have made the decision to opt into emails from your business, chances are, they’re already interested in seeing what new promotion you have to offer.

5. Incorporate Holiday Themes

Offering special promos that coincide with holidays is a marketing method that many businesses use. More often than not, this gets traction going as people are constantly looking for the best deals they can get on holidays such as Black Friday and Boxing Day. Take the advantage of holidays and make your special offer known!

Determining the right promotion to implement for your business can be tricky,and is often a trial-and-error process. Don’t be afraid to experiment, and don’t expect to get the results you’d like the first few times. As you continue to work your way into figuring out the ones that are right for your business, check out the special promos we offer here at SinaLite and make a free account with us so you don’t miss out!