Haidan DongYes, you can still make some extra print sales before the end of the year. Chances are your customers are going to be preparing their end-of-the-year celebrations. Now is the time for you, the print seller, to help them discover the possibilities of print in making their year end celebrations worth remembering.
What will you suggest to them? We recommend these 7 highly popular year end print products. In addition, we’ll give you some ideas on who to target and how.
7 Print Products Your Clients Need to Celebrate the New Year
1. Wall Calendars
This extremely popular New Year’s printing product may be pricier to produce but these calendars make a big impact for businesses because their clients will remember them all year long.
Who buys wall calendars:
- Renovation businesses
- Specialty food companies
- Car dealerships
- Animal shelters
- Community centers
Tips for selling wall calendars:
- Remind your client that the recipient will be able to see their business all year long.
- Encourage clients to include events on their calendars. Make a note of them so that you can ask if they need printing later for these events.
- Since wall calendars have their own special file setup format, your customers may need a little assistance from you. SinaLite provides file templates for a number of products that you can give your clients.
2. Greeting Cards
The most popular holiday product doesn’t go away for year end celebrations. Greeting cards are in demand for both personal use and for businesses.
Who buys greeting cards:
- Individuals and families
- Small businesses
- Large corporations
- Interest groups and organizations
- Politicians
Tips for selling greeting cards:
- Encourage customers to start a tradition with greeting cards if they don’t have one already. That way they’ll come back again for more.
- Cross-sell envelopes to go with the greeting cards.
- If you need short runs and it’s north worth running on your machine, outsource it to a reliable trade printer.
3. Postcards
Some clients prefer postcards to greeting cards because they’re more cost-efficient and easier to send in the mail. They can also encourage the recipients to take action for the new year.
Who buys postcards:
- Individuals and families
- Travel agencies
- Real estate agents
- Photographers
- Fitness clubs and gyms
Tips for selling postcards:
- For a more personalized feel, choose a glossy front and writable back so that your client can write a personal message.
- If you know that some of your clients were on vacation, ask them if they’d like to send postcards with photos from their vacation.
- If customers are planning to add addresses later, make sure to leave the appropriate “quiet zones” in the design.
4. Posters
There’s nothing quite like a glossy poster to announce a big year end celebration. This product is generally more popular with businesses and organizations than individuals.
Who buys posters:
- Student organizations
- Arts and entertainment industry
- Retail stores
- Event planners
Tips for selling posters:
- While some gloss is good, sometimes you’ll need to be careful with UV coating as it may cause glare under bright lighting.
- Customers need these to advertise events, but they may also need them as signage during the event, so ask they if they would like to print those as well.
- Offer customers a variety of sizes, or a complete package that includes a few different sizes of posters. Don’t forget that you can have landscape orientation posters too!
5. Tent Cards
These often neglected print products do wonders for businesses in the food and beverage industry, especially when they’re busy around New Year’s time.
Who buys tent cards:
- Restaurants
- Event venues
- Cafes, pubs, and bars
- Fast food franchises
Tips for selling tent cards:
- This can be a difficult product to set up a file for, so make sure you have a template to send to your clients or can work with their artwork to position it correctly.
- Encourage customers to feature special offers or limited time promotions on their tent cards, as this means they’ll likely come back to you to print new ones later.
- You may need to show your client how to set up the tent cards if you’re delivering their order to them flat.
6. Vinyl Banners
Large-scale year end celebrations need wide format products that can display a brand or a message to a crowd from a distance. Vinyl banners easily do that, and are easy to store too.
Who buys vinyl banners:
- Convention centers
- Holiday markets
- Community events coordinators
- Retail stores
- Religious and cultural institutions
Tips for selling vinyl banners:
- Banners don’t always have to communicate a message – they can simply serve as decorations too.
- Offer grommet and hemming options for your banners so that your clients can hang them easily.
- If it’s important to avoid glare, use matte vinyl instead of glossy.
7. Numbered Tickets
Here’s another commonly forgotten product that comes in handy for formal year end celebrations such as galas and banquets.
Who buys numbered tickets:
- Charities
- Event planners and coordinators
- Professional associations
- Fraternities and sororities
Tips for selling numbered tickets:
- Offer to include a perforation on it so that they’re easily tearable —watch out how your file backs up though!
- Variable printing is great not only for entry tickets but also for raffles and competitions during the event itself.
- Be sure to ask your clients what number they want their tickets to start at.
“But I can’t print those things!”
Yes you can! Or more accurately, you can outsource them to a print supplier who does. SinaLite is an example of a well-established trade printer that can can help you print what you can’t, or what you know won’t be profitable if produced in-house.
A new year full of print profits starts now, before January 1st. Make it a resolution to grow your print businesses this upcoming year! We recommend taking the first step by subscribing to Printer Success so that you never miss a learning opportunity in 2019.
You can do it. We believe in you.
Share some of the most popular products that you sell for year end celebrations by commenting below!
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