Robert TrenchAre your clients not getting the results they want through digital marketing? It might be a sign for them to start looking for a new print strategy to get their products and services seen in an informative, effective way.
This is where using booklets can really come in handy.
Why Booklets
The bottom line for a booklet is to solve the problem at hand for the customer in mind. Conversely, they can approach a wider focus and serve as a multipurpose, go-to marketing piece that can be relied on continually with long-term potential. As far as promotional products go, booklets offer a substantial amount of information about a company’s offerings.
If your clients are looking for a physical product as an alternative to their digital marketing campaign, booklets can act as a stand-in for a multitude of other products, giving more information for their money than any other promotional item. A booklet can act as an advertising campaign in a simple package. Just like any other marketing material, however, booklets do have their own weaknesses.
We’ve compiled a list of advantages and disadvantages for using booklets that you and you’ll clients will want to know.
Advantages of Using Booklets
- They tell people about the company and the products or services it offers, providing more content than other forms of marketing
- They are usable for multiple events, especially in public settings (conventions, business conferences), or even in place of complimentary card offerings
- Unlike digital marketing, you don’t need access to digital devices to browse through a booklet
- They’re excellent for audiences who may not be so tech savvy
- You don’t need programming or coding to create a booklet
- Those looking for a particular offer won’t have to look very far to get the information they need
- Compared to the cost of creating several different forms of marketing collateral, creating booklets is a steal. You’ll get better results for your money compared to almost any other promo item!
- They can be used in conjunction with digital marketing campaigns to boost their effectiveness – not just as an alternative
Disadvantages of Using Booklets
- They’re bulkier than many other promotional items, making clients less likely to want to take them
- They take longer to design and produce than smaller promotional materials
- It costs more to produce them
- They are less interactive than online content
- It may take some readers longer to browse through a book when looking for specific content than on a one-page promotional item or online
- They create more physical waste (paper usage)
- They require updating when the company releases new products or services, which can be frequent
Booklets may seem behind the times compared to the vast number of digital marketing opportunities, but businesses continue to use them for a variety of reasons, some of which we have outlined above. So the next time your clients tell you that they’re unimpressed by the results of their digital marketing campaign, suggesting using booklets.
Looking for a trade printer to get your booklets printed? We recommend SinaLite.
Modified by Haidan Dong
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