Standard Sizes for Print Products: Your Ultimate Guide

Print products come in a variety of sizes. From 3.5” x 2” business cards to 36” x 120” event banners, many of them have standard dimensions that provide  good reference points for printers, designers, and clients. While some standard sizes for print products have been formally acknowledged (like 4.125″ x 9.5″ for #10 envelopes), some sizes are considered standard simply because they get a large amount of orders (like 2” x 8” bookmarks). Popularity can gradually turn certain sizes into unofficial standards for the industry, or at least into good guidelines to follow when advising clients.

It can be a hassle to keep track of all these sizes or pull them from different product pages. That’s why we’ve created a collection of standard sizes for print products that are the most common. Please note that these standards are based on common North American print products dimensions.

Standard Sizes for Print Products

Standard Business Card Size

• 3.5” x 2”

Standard Postcard Sizes

• 4” x 6”
• 5” x 7”
• 5.5” x 8.5”

Standard Flyer Sizes

• 8.5” x 11”
• 5.5” x 8.5”

Standard Brochure Sizes

(flat size)

• 8.5” x 11”
• 8.5” x 14”
• 11” x 17”

(finished size – approximate)

• 3.67” x 8.5”
• 4.67” x 8.5”
• 5.5” x 8.5”
• 7” x 8.5”
• 5.67” x 11”
• 8.5” x 11”

Standard Bookmark Sizes

• 2” x 8”
• 2” x 6”
• 2.5” x 8.5”

Standard Presentation Folder Sizes

(flat size)

• 12” x 18” with 3” or 4” pockets
• 14.5” x 18” with 3” or 4” pockets

(finished size)

• 9” x 12”
• 9″ x 14.5″

Standard Booklet Sizes

• 8.5” x 11”
• 5.5” x 8.5″

Standard Greeting Card Sizes

(flat size)

• 5.5” x 8.5”
• 7” x 10”
• 8.5″ x 11″

(finished size)

• 4.25” x 5.5”
• 5” x 7”
• 5.5” x 8.5”

Standard Rack Card Sizes

• 3.5” x 8.5”
• 4” x 9”

Standard Ticket Sizes

• 2″ x 5.5″
• 3.5″ x 8.5″

Standard Wall Calendar Sizes

• 11” x 8.5”

Standard Lawn Sign/Yard Sign Sizes

• 36″ x 24″
• 24″ x 18″
• 18″ x 12″

Standard For Sale Sign/Real Estate Sign Sizes

• 24″ x 18″
• 24” x 6” (SOLD sign)

Standard A-Frame Sign Sizes

• 24″ x 36″
• 24″ x 18″

Standard Banner Sizes (for banners without frame or stand)

• 48” x 96”
• 36” x 120”
• 24″ x 72″ (for a 6” trade show table)

Standard Retractable Banner Size

• 33” x 80” (extra 1” goes inside the stand)

Standard Magnet Sizes

• 3.5” x 2”
• 3” x 4”
• 4″ x 6″
• 5.5″ x 8.5″

Standard Car Magnet Sizes

• 10″ x 20″
• 12” x 18”
• 12″ x 24″

Standard Poster Sizes

• 11″ x 17″
• 18” x 24”
• 24″ x 36″

Standard Door Hanger Sizes

• 3.5” x 8.5”
• 4.25” x 11”

Standard Folded Business Card Size

(flat size)

• 3.5” x 4”

(finished size)

• 3.5” x 2”

Standard Tent Card Sizes

(flat size)

• 4” x 16.5″
• 5” x 16.5″

(finished size)

• 4” x 6.25”
• 5” x 5.5”

Standard CD Cover Size

• 4.75″ x 4.75″ (for a 1-page front cover)

Standard Letterhead Size

• 8.5” x 11”

Standard Envelope Sizes

• 4.125″ x 9.5″ (#10)
• 4.375″ x 5.75″
• 9″ x 12″
• 10″ x 13″

Standard Notepad Sizes

• 4.25” x 5.5”
• 5.5” x 8.5”
• 8.5” x 11”

Standard Address Label Size

• 1″ x 2.625″

Standard NCR Form Sizes

• 5.5” x 8.5”
• 8.5” x 11”

What About Other Sizes?

Take these standard sizes for print products simply as some of the most common dimensions instead of rules that are set in stone. You can certainly print sizes that are not listed here. So if your clients are looking for something a little more out-of-the-box, get creative with size and choose a less common one.

SinaLite prints both standard sizes and custom sizes for all the products listed above at wholesale prices. If you find it unprofitable to print any of these products in-house, we recommend outsourcing to their trade-only printing services.

We suggest bookmarking this article so you can refer to it quickly when you need to.

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