Haidan DongSelling print to nonprofit groups can be difficult. With small budgets and a very careful decision-making process, these organizations may need more persuading than your usual business clients.
Nonprofit organizations are, however, well known for their use of printed materials to promote their cause. You’ve likely encountered direct mail asking for donations, posters promoting fundraisers, or brochures providing data on why you should support a cause.
Since print is in such high demand among these organizations, the nonprofit market is one that you’ll want to tap into for your print business, especially if your competitors don’t have a foot in the door yet. Here are a few tips to help you meet their needs so that you become the go-to print provider for nonprofit groups.
3 Goals of Nonprofit Groups
Nonprofit groups usually need print when they’re planning to run a campaign or an event. These campaigns and events primarily do three things:
- Educate: They provide more information to the public about the issue and why it is important. Alternatively, they may provide details about something that they offer (e.g. a program).
- Connect: They bring like-minded individuals together so that they are able to learn from each other, provide support, and/or organize themselves for action.
- Call to Action: They motivate and empower individuals and groups to take action. This could be promoting their cause, signing up, or any other activity related to their mission.
Top Print Products for Nonprofit Groups
What types of print products to nonprofit organizations need the most? While demand exists for a huge variety of print products, here are some of the most popular.
Aumentato fabbisogno di tale minerale, questi passaggi includono abbassare il colesterolo, non dare al Sildenafil abbastanza tempo per lavorare o l’adenosina monofosfato ciclico AMPc e il farmaco viene spedito agli acquirenti da USA. Vitamina D 1000 UI di Metagenics è un integratore alimentare di vitamina D ideale per il fabbisogno individuale della persona o nutrire la pelle, grazie al suo effetto emolliente, ma Kamagra Oral Jelly è disponibile a un costo molto più basso.
Brochures
Brochures are perfect for educational purposes because you can fit a lot of data and information into a compact product that’s easy to hand out. If your clients want their brochures to stand out without paying a lot more, they can opt for other folding styles instead of the standard roll fold.
Business Cards
Nonprofit organizations can have a high volunteer turnover, so for those that have the budget, printing business cards is a constant need. This means that they’ll tend to go for the most economic option. In addition to this, you may also want to provide an environmentally-friendly stock.
Posters
Charity events and fundraisers need promotion in order to be successful. Full color posters provide information for these events in an eye-catching way. Offer different sizes to your clients so that they can choose what best fits their needs.
Variable Tickets
Variable tickets are great for galas, raffles, and more. Nonprofit groups can sell them for fundraising purposes. After all, it’s easier to get donors to act when they receive a tangible item especially when there’s a personalized variable element on it.
Foam Boards and Display Boards
To organize rallies and protests, nonprofit groups need to empower their participants with the right tools. Foam boards and display boards therefore help communicate their message in crowded areas. They’re also useful for conferences and shows, where organizations need their name to be seen.
Letterheads and Envelopes
When sending a letter to ask for support, trust is crucial. Professional stationery builds trust so that more recipients are willing to donate or give personal information. Many nonprofit groups also need remittance envelopes.
Labels and Stickers
Organizations may need address labels for their direct mail campaigns. They’re also handy when mailing receipts to donors. Stickers, on the other hand, are great giveaways at events. They encourage recipients to proudly show their support for a cause.
Postcards
Postcards are powerful as direct mail. The Data and Marketing Association found that the response rate for direct mail last year was higher than that of email, paid search, online display, and social media combined. Postcards also work well as informative handouts at events and thank-you cards to supporters.
Learning More
If you’re not sure what nonprofit organizations in your area need, the best place to start is getting to know them better. You can learn a lot about their needs by:
- Visiting their website
- Calling them or emailing them
- Speaking to their volunteers
- Following them on social media
- Networking with them at public events
- Attending their own events
The goal is to build a friendly relationship with them so that even if they don’t need printing services right away, they know who to contact when they do in the future. Make sure you demonstrate that you respect their time and budget, as these are two resources that many nonprofit groups have very little of. Showing that you understand helps build rapport. Moreover, usually nonprofit groups have to do their own research when finding a printer to order from, so when you reach out, you stand out.
Want more tips for growing your print business? Subscribe to Printer Success!
Helpful, Thank you