Haidan DongIt’s time to plan your holiday marketing strategy because holiday print sales are coming to town!
For many printers, designers, and other graphic arts businesses, this is the most profitable time of the year. However, getting started on a holiday marketing plan can feel like a daunting task. For this reason we’ve made a list and checked it twice to bring you a curated collection of resources for planning your successful holiday marketing strategy.
Creating a Holiday Marketing Strategy
Get Started
6 Easy Ways to Increase Sales This Holiday Season on Inbound Rocket
This is a good beginner’s guide if you’re just starting to plan your holiday marketing strategy. The principles here were designed for both B2B and B2C companies, and are especially helpful if you’re asking questions such as:
- What are some online channels you can use?
- What are some ideas for building holiday hype?
- How do you make a campaign easy-to-share?
Improve Your Marketing Strategy
‘Tis The Season: 11 Innovative Holiday Marketing Strategies on Forbes
For those who have already run holiday marketing campaigns before but want to improve, learn from senior-level communications and PR executives at Forbes. This article has some great tactics to:
- Improve customers’ “unboxing experience”
- Leverage user-generated content
- Co-brand your campaign
Holiday Campaign Ideas
15 Brilliant Examples of Holiday Marketing Campaigns on HubSpot
Need some inspiration from real campaigns that were wildly successful? Although not all of these ideas can be applied to every type of business, many of them teach us what works well in holiday marketing campaigns, like how to:
- Use emotional appeal
- Integrate humor
- Give back to the community
Create a Long-Term Marketing Plan
Holiday Marketing: A Complete Guide to Year-Round Success on Emarsys
If you’re keen on long-term growth and want your holiday marketing strategy to generate success for every day of the year, this article was written specifically for you. Find out:
- The top ten consumer spending events
- How to analyze your audience
- How to increase personalization in holiday customer experience
Using Marketing Channels for the Holidays
Digital Holiday Ads
The Argument for Disproportionate Holiday Advertising & Where You Should Increase Your Ad Spending on Neil Patel
Digital marketing guru Neil Patel provides an in-depth guide for using ads for holiday marketing. It breaks down tactics with important advice such as:
- What to include in a good ad
- What product images to use
- How to increase urgency
Promotional Emails & Newsletters
The Ultimate Holiday Email Marketing Guide Infographic on NeverBounce
Visual learners rejoice at this infographic serving as a helpful email marketing guide designed specifically for the holidays. Discover:
- What kinds of special offers you can promote
- What follow-up emails you should send
- How to appeal to emotional triggers
Holiday Direct Mail
‘Tis the Season to be Strategic: Holiday Direct Marketing on Wilen New York
Anybody selling print knows the importance of direct mail in marketing. This article helps you plan holiday direct mail strategies that you can use yourself or offer to your clients when they purchase print from you. It answers questions like
- In what ways should holiday mail be different from regular direct mail?
- How do I show value customer loyalty?
- How do I integrate my direct mail strategy with email campaigns?
Social Media Marketing
Social Media Experts On How To Make It Big This Holiday Season on Cloudways
If you’re looking for holiday marketing tips to promote your business using social channels, check out this a compilation of Tweets from experts, which focuses on:
Black Friday and Cyber Monday
Black Friday eCommerce
7 Best Black Friday Marketing Ideas All eCommerce Stores Should Curate on Beeketing
Black Friday is a particularly special day that may require its own marketing strategy. This article helps you plan for one of the most profitable days in the entire calendar, with tips on:
- Using countdown timers
- Making use of a landing page
- Upselling and cross-selling
Small Businesses Guide
The small business Black Friday Cyber Monday success guide on EKM
Feeling like your small business doesn’t stand a chance against the big shots? Don’t give up yet. Try this BIG guide for small businesses covering everything from preparing your marketing strategy to reflecting on what you’ve learned, with examples of:
- Discount strategies you can use
- Types of marketing emails to send
- How to manage customer expectations
Print-Related
Holiday Design Examples
Holiday Inspiration: Great Examples of Gift Guides and Christmas Catalogs on Publitas
If you’re looking for examples of good designs for printed marketing materials, don’t limit yourself to what’s already printed. These examples of online holiday catalogs translate beautifully into designs for print. Get design inspiration on how to:
- Divide catalog sections
- Organize product pictures
- Target holiday shoppers
Top Holiday Print Products
Essential Print Products to Usher in the Holiday Season on Printer Success
What are the top selling print products during the holiday season? Know so that you can target your audience with the right product or service.
Bonus: Trade-only printer SinaLite offers greeting cards and wall calendars at wholesale prices.
Want More Resources?
Here are some more articles from Printer Success:
5 Tips to Creating Calendars that Attract Business All Year Long on Printer Success: Learn how to design your clients’ calendars to help them generate more business throughout the year.
Why You Should Send Holiday Greeting Cards (with Infographic): Know how to answer your clients when they ask you why they should still send printed greeting cards.
How to Craft The Perfect Holiday Card For Your Business: Not sure what to say on your cards? Here are 19 greeting card message examples to try.
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