Essential Print Products to Usher in the Holiday Season

The busiest shopping season of the year will be here very soon. What better way to prepare than by organizing your business’s holiday printing efforts? No matter what kind of business you’re running, it’s never too early to start thinking about how you will begin planning your marketing initiatives. The last thing you want is to be missing out on a key period for making new opportunities and strengthening your past ones.

To make this easier for you, we’ve grouped together some of the top products that clients want for the holidays so that you can meet their needs.

Top Holiday Season Print Products

Greeting Cards

It is estimated that over seven billion greeting cards will be purchased across North America during this holiday season. Even when communicating with those around you has moved into the digital realm, receiving a physical Christmas greeting card is a top choice. They are without question the most popular and common holiday printing item and have become a staple of the season with a number of benefits.

Tip: When printing greeting cards for your clients, be sure to include their brand’s logo, colors, and if possible, their personalized message. By going the custom route, you have a much better chance of making a difference with the customer base.

Postcards

Direct mail postcards hold a lot of value and significance at this time of year. They can serve as exemplary marketing tools during the holidays for B2B companies, as well as physical brick-and-mortar retailers and service-centric firms. They also make a good holiday printing alternative for those who want to go outside the norm from a regular greeting card, especially if the recipient lives far away. Postcards are also the cheapest item to mail, which makes sending out cards in bulk a very feasible, lucrative prospect.

You can also customized them to segments of the customer base for maximum efficiency. Spotlighting certain products that would appeal to certain subgroups can get the receiver intrigued and looking at what else is available online.

Tip: Include a coupon or promo code specific to the postcard. It’s a surefire strategy to ensure customers take notice of the company.

Roll Labels and Stickers

While relatively simplistic from the outset, stickers and roll labels hold a lot of versatility in terms of what they offer and how they can be utilized. Clients can use them as gift and address labels, for sealing envelopes, or as product packaging stickers. Stickers and roll labels are already fantastic products for spreading word-of-mouth as a marketing practice. During this time of the year, however, their effect only increases into other areas of interest.

Tip: Help your clients find the right stock and finish for their specific needs. Do they want to write on the label? Suggest a paper stock without any lamination. Will they apply them to a frozen product? Offer one with a temperature-resistant adhesive.

Flyers

If your clients are planning a special holiday sale or product promotion, flyers should be their first stop in getting the word out. Circulating them in a number of ways can ensure they are received and taken note of by the public. Your client may want flyers for different holiday events and promotions, so this is your chance to wow them to keep them coming back for more.

Tip: The size and quantity of the flyers should depend on the demographic that your client wants to target and how they will be distributed. Make sure you get the details from your client so that you can provide the most suitable product for their needs.

Booklets

For any business that wants to put their product offerings for the holidays front-and-center, booklets are a perfect way to do so. Compile a seasonally focused grouping of tips and advice while also suggesting products to purchase. This can be enticing and alluring for customers, especially if the marketing style is done in captivating fashion.

Tip: Check out our handy guide on booklet design and printing to create the best product for your clients.

Wall Calendars

Wall Calendars are one of our favorite marketing products. They give businesses the opportunity to have their branding and marketing message available year round. Their practical function and attractive designs encourage recipients to use them all year long. Month after month, custom calendars reinforce your client’s brand as their customers flip the page. They can even make the perfect holiday gift!

Tip: Since wall calendars are produced yearly, this is a great opportunity to build long-term client relationships. Make a great first impression and they’ll likely come back every year for their calendars. Consider offering something special for first-time customers to get them hooked!

We hope you and your team have a wonderful holiday season! We’d also love to hear from you. What are the top products that your clients buy from you for the holidays? Share with us in the comments below.

Modified by Haidan Dong