Robert TrenchWall Calendars can be an excellent revenue generator during the busy holiday season. They are a cost-effective marketing tool that can keep a company on the clientele’s mind the whole year long. Even better, they grant a timely excuse to reach out to both current and potential customers.
Consider the following reasons that a wall calendar has appeal:
- People tend to remember things better when they physically write it down, as opposed to typing it in on a computer or other device. Though many of us use our devices for such purposes on a daily basis, the wall calendar is still useful in the office and in our personal lives.
- Calendars are useful for checking (and double-checking) information, scheduling appointments and meetings, and of course, enjoying artwork.
- Businesses need items to hang on their office walls, which is where a calendar definitely comes in handy.
You’ve been granted the opportunity to design next year’s calendars for your client’s business… but such a great marketing tool is surely also being used by your client’s competitors! How do you create a calendar that puts your clients ahead of the crowd and keeps their customers going back to them?
Here we share some of our favorite tips to help you out.
Tips for Creating Custom Wall Calendars
Include Coupons and Special Offers
Ask your clients if they’d like to include clippable coupons that promote monthly/time-specific offers. If they feel that too many coupons or promotions might be hurtful, suggest offering instead a small incentive for new customers only, such as a discount on a product or order.
Foreground Prominent Dates, Holidays, and Events
These are like the coupons and offers except that they do more than just promote one-time sales. They’ll help your clients communicate important dates with their customers. If their company is hosting an upcoming event, ask if they’d like to provide a free ticket in their calendar.
Use Consistent Branding
Try to create a product that will encourage users to think of your brand by utilizing artwork that relates to what your client’s business offers or the message that factors into their marketing. If your client’s business has a marketing campaign that is running next year, make sure your calendar fits into that. Their logo, website, and social media sites should all factor into your designs.
Browse Your Client’s Website or Social Media Profile
If you’re stuck for ideas, pick 12 photos that fit their business and could entice potential customers to think of what they offer. Remember, the point of your calendar is not to inundate potential customers with ads, but remind them of the business’s connection to their community. You could even find trends over the past year that may be beneficial to include in the calendar (e.g. a product that sold well last spring can be featured in the month of April).
Learn Something New
Listening to your clients will help improve your calendars over time. Since this is a yearly product, learning more about their business is something you should actively pursue. A designer that understands the needs of their client is sure to produce better products for them than one who doesn’t.
Conclusion
Wall calendars make useful marketing tools and offer the opportunity to be creative. Don’t let walls go bare when you could decorate it with great branding instead! Start early. People usually begin taking orders for calendars in early November. Don’t wait until the last minute, as timing here is critical. Make sure your clients get their calendars, so that their customers get them too.
Do you have calendar design tips that you want to share? Comment below and let’s learn from each other!
Modified by Haidan Dong
Add comment