5 Reasons Why Landing Pages Can Help Your Print Business

You’ve likely encountered landing pages before. They’re single web pages that have one focus, whether it’s to get a signup, capture your email, or promote a special offer. This means that they have one specific goal that they’re trying to achieve, as opposed to your website, which may be trying to achieve several different things. A landing page looks something like this:

Many print business simply direct traffic to their homepage or product page, but this is not always the best approach. If you’re looking to give your digital marketing strategy a boost, capture leads, and get their contact information so that your sales team can call them, then creating landing pages is a good idea.

A good landing page can be a powerful tool for marketing campaigns. Here are five reasons why they can help your print business.

1. Better Message Match

Having a landing page helps potential customers find exactly what they’re looking for. Print businesses often have a lot of products listed on their website, which makes it difficult for users to find certain products, especially if they’re coming in straight from PPC ads or search engines. If users don’t immediately see what they need, they’re likely to leave because of the disconnect between your page and their goal.

A landing page dedicated to a specific product takes the user smoothly to a page that contains exactly what they need. Hence, an effective landing page removes the jarring experience that users may feel if they were to go directly to your homepage.

2. No Distractions

Most web pages have lots of links that take users to different places. Users will want to explore if they see the wealth of information available to them. For print businesses, this is normal, as clients want to know what you’re able to print and whether your services are reliable. A good landing pages, on the other hand, aims for only one goal. Everything on that page will therefore point the user towards accomplishing a particular task. Without links that take them to other places, the user will be less distracted. This decreases the delays for conversion.

3. Space for Special Offers

There’s no need to clutter your website with temporary offers and then go back in and remove them from all your webpages. With so much information on print websites, special offers can easily get lost. Landing pages make special offers easier for your client to see, and easier for you to update or remove.

4. Easy Testing

Testing is important to understand what works well for your audience and what doesn’t. It’s much easier to make multiple landing pages to test than create multiple versions of your website. Many of the programs geared towards building landing pages allows you to track analytics such as traffic, conversion rates, and more, so you can easily access the results of your test. Then, based on your findings, you can use this data to help you improve your website and your other marketing channels.

5. More Personalization

It’s not a secret that customers like personalized shopping experiences. According to The 2017 State of Personalization Report by Segment, 71% of consumers express some level of frustration when their shopping experience is impersonal. Furthermore, 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

Landing pages are excellent for personalizing consumer experiences. Many software allow you to add dynamic text into your landing pages so that they can be custom tailored for the user. This personalization helps increase conversion rates because it gives users the impression that you’re meeting their unique needs.

Get Started with Landing Pages

Print businesses are often focused on improving their homepage and product pages, which are important, but landing pages are equally important. They’re a marketing tool that helps businesses with lead generation, signups, promotional offers, and more. If you’re looking to start using landing pages in the near future, here are some landing page building platforms:

• Ucraft– free
• Lander – free
• MailChimp – free
• Unbounce – free trial
• Instapage – free trial
• Leadpages – free trial

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