Six High Exposure Strategies for Your Print Product Launch

Launching new products is an excellent way for print sellers to stay relevant, win new customers, and differentiate themselves from competitors. However, to achieve these goals, you’ll need a successful product launch to generate exposure. In this article we break down six tactics to include in your launch campaign to generate maximum exposure.

Ideas for Your Next Print Product Launch

1. Use Digital Marketing

Email Campaign

Subscribers on your email newsletter list are the most likely to buy from you, so use this low cost strategy to announce your new product. Do this early in your product launch so that subscribers on your mailing list feel valued for being the first to know. Have a call-to-action button linking to your web page that features your new product.

Social Media

For reaching those who aren’t subscribers yet, social media is a great way to announce your new product because the content can be easily shared. Try doing a countdown to keep clients curious and provide ideas on how they can use the new product. This helps generate demand. You may also wish to invest in ads for specific demographics to reach your target audience.

2. Use Print

Direct Mail

Printing is what you do best, so use it to your advantage. Studies show that direct mail is one of the most effective marketing methods. Target past customers and prospects that are the most likely to buy the product. Try adding a promo code to track how well the strategy works.

Large Format

Signage can be a great way to promote your new product when used as a sales funnel. Outdoor signs and banners draw prospects in while in-store posters and display boards communicate more detailed information to help them make their decision. If you have a sign board that gets updated frequently, be sure to announce your new product there too.

3. Hold Events

In-Store

Holding launch events allows your attendees to see your other products too. It’s a great way to meet, better understand, and communicate with your clients. It also generates social media hype and content. Be sure to use good visual merchandising practices to wow the attendees.

Out-of-Store

Trade shows and community events are good places to showcase your new product. You’ll also get to learn about what new products the competition is offering and how to improve your own business. You may want to partner with another business or organization to increase your impact.

4. Offer Promotions

Discounts

Everybody likes discounts. Make them time specific so that your clients act fast. They make a great way to bring back lapsed customers and get some word-of-mouth attention. If possible, plan to take pre-orders. Remember to focus not just on cheap prices but also value.

Contests

Contests generate hype and create demand for the new product. They’re also an opportunity to engage with clients. How about filling out a survey for a chance to win the new product? Or increasing the chances of winning by sharing your business on social media?

5. Show Samples

By Mail

Mail your top customers a sample of your new product. It will make them feel appreciated, familiarize them with the item, and activate their imaginations on how they can use it – all of which increases their chances of buying.

Influencers

If possible, send a sample to someone influential so that they review or mention your new product. If they have an online presence, make sure you ask for a backlink too.

6. Mobilize Your Sales Team

Cold Calling

If done correctly, cold calls can be effective. Focus on the client’s needs. It’s an opportunity to answer their potential questions about your new product and address concerns that may be hindering them from purchasing.

Cross-Selling & Upselling

Use sales of older products as a chance to sell your new one (and vice versa) by portraying your new product as a related item or an upgrade. To make things fun, try holding a selling competition for your sales team.

What Should I Launch?

If you feel that you’re ready to start implementing some of these strategies but aren’t sure what new product you should launch, we recommend checking out SinaLite’s huge selection of products. A good idea is to choose one that fewer printers are able to offer, such as roll labels. This makes you stand out from the competition and become a one-stop shop for all your clients’ printing needs.

We wish you a successful product launch!

Do you have other product launch strategies that you would like to share? Comment below!