{"id":5239,"date":"2020-04-23T12:10:13","date_gmt":"2020-04-23T16:10:13","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=5239"},"modified":"2025-05-28T11:09:33","modified_gmt":"2025-05-28T15:09:33","slug":"instagram-tips-for-graphic-designers","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/instagram-tips-for-graphic-designers\/","title":{"rendered":"7 Instagram Tips for Graphic Designers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Can you believe that by this October, it will have been a decade since Instagram was first launched? Graphic designers, in particular, have been using this popular social media platform to promote their design services since the beginning. Over the years, however, Instagram has become saturated with talent, and now it\u2019s a real challenge to stand out.<\/span><br \/>\n<span style=\"font-weight: 400;\">Countless social media gurus have taken it upon themselves to provide Instagram tips for graphic designers, but as times change, so do strategies. In our article, we\u2019ll take some of the most outdated, clich\u00e9d Instagram tips for graphic designers and transform them into practical strategies that are perfect for standing out.<\/span><br \/>\n<b>7 Clich\u00e9d Instagram Tips for Graphic Designers<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write a bio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show off your best work<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write captions for your images<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use popular hashtags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post often<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Switch to a business account<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connect with influencers<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">7 Useful Instagram Tips for Graphic Designers<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">1. Write a clear bio that resonates with your audience and include a link.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not about whether or not you have a bio (you should know already that you need one). Rather, it\u2019s about what you put in it. You have a 150 character limit, and it\u2019s the only place you\u2019ll be able to link to anywhere. Here are the top 5 things you need for a standout Instagram bio:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Your name.<\/strong> If your Instagram handle doesn\u2019t make it clear what your name is, include it in the bio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Your services.<\/strong> Tell them what kind of designing you do.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Something personal.<\/strong> This should be something that people can relate to, or something quirky that makes you stand out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Link to portfolio.<\/strong> This is preferably your website instead of just another social media account.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>A city.<\/strong> This is becoming increasingly common because Instagram users want to know where you\u2019re based.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Other optional things include a hashtag (no more than one) and emojis (best used as bullet points).<\/span><br \/>\n<span style=\"font-weight: 400;\">Here are a few good examples.<\/span><\/p>\n<figure style=\"width: 638px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"lucasyoung on instagram lucas young\" height=\"193\" src=\"https:\/\/lh5.googleusercontent.com\/Gl7UqoKAXLDkwRPLG_M6ZxKdb3mDV9L2TKRbX3oRbM61dFabAcxhtAeSQb79D_dRYKN7dZ5E79RYUlkHp99DUWZhLpvFTEhMkq87xNxO1YpoAupxIMFWb3PARHxSD4s077m4zdE0\" width=\"638\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/lucasyoung\/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">@lucasyoung<\/a><\/figcaption><\/figure>\n<figure style=\"width: 709px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"myvectorplayground on instagram carina czisch\" height=\"271\" src=\"https:\/\/lh5.googleusercontent.com\/xm8AJFsQnOWRYfQXVK8b2-GaaANMMmfIMkJz5rEZtUvqdIr4imMEcCU-jRmeJYRS1949kIHSSn5p9_PJWwUIu5O1rrYnKDvODSqR8PsZpm8pDe3WQ1uLvLfrJWJ-RVEeYm78-U4b\" width=\"709\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/myvectorplayground\/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">@myvectorplayground<\/a><\/figcaption><\/figure>\n<figure style=\"width: 867px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"timothygoodman on instagram timothy goodman\" height=\"275\" src=\"https:\/\/lh5.googleusercontent.com\/-x6cmwGz4yxLph-WIzHO5wT539MJ17nFY5UXl1XI9Gf0TYw6vb-90ulyE8FRFJpBf7fZNk-MhWehNPyRbrwtfLdC9-AAuD8Sn9Fl5SAnL6tCS0Ygrm86mNaYespvjJRGdTtYap_i\" width=\"867\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/timothygoodman\/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">@timothygoodman<\/a><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">2. Make your gallery a portfolio.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The old advice of showing your best work is good, but just like a portfolio, you should also show images and\/or videos of your processes. Between your completed masterpieces, you can post other things (including <strong>Instagram stories<\/strong>) such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Works in progress<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behind-the-scenes videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before and after images<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Happy clients using your designs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concept development<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are some good examples.<\/span><\/p>\n<figure style=\"width: 550px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"moritz.adam.schmitt on instagram Moritz Adam Schmitt\" height=\"831\" src=\"https:\/\/lh3.googleusercontent.com\/-Q51I7F2JO9TRtLZ5QIr8yv6_gqZMAayGXeuD4HeC95zED2OlERUMPX6o6A9nSX0cbNn2A4zIzAxyXIIbJcYIRfH0HTarF1zRb5CTLIbXiaxPN1WnVn00AhJtevWkqe7akNbA2zi\" width=\"550\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17913445366266586\/\" rel=\"noopener noreferrer\" target=\"_blank\">@moritz.adam.schmitt<\/a><\/figcaption><\/figure>\n<figure style=\"width: 819px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"homsweethom on instagram Lauren Hom\" height=\"604\" src=\"https:\/\/lh6.googleusercontent.com\/y2GlZvCN2kkEmXERfPM3QbMMbGXFrlDnaRVONA8f8o-QANVQYUXuygOxq04t4wK2Jzwemx7AQDT-LoXOIPuCmRCMgQsDtyQD9Mpop3_BsUY1jb49mvl-jlUUgYAL_P4mLI6UBC_o\" width=\"819\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/p\/B9AfoV9h4AL\/\" rel=\"noopener noreferrer\" target=\"_blank\">@homsweethom<\/a><\/figcaption><\/figure>\n<figure style=\"width: 814px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"junedigann on instagram June Digan\" height=\"600\" src=\"https:\/\/lh4.googleusercontent.com\/Gr-B4wZZ5t9ZpXh-VjGh-vp6VXDEVMdljCJXWFbcU-mH6iha1wua3pKZaGs0keXw7YKLtQNDq9YrHOG5FnJ-XgjpLVlh7vSF01ckKzACAHXKmK5lXsDHiD3Lg1_rhrisOXf2ACix\" width=\"814\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/p\/BznQ6bNh0Cj\/\" rel=\"noopener noreferrer\" target=\"_blank\">@junedigann<\/a><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">3. Write captions that bring value to your audience.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like your bio, your captions need to do more than just exist. They need to exist for a reason.<\/span><br \/>\n<span style=\"font-weight: 400;\">Here are some <strong>good reasons<\/strong> for your caption\u2019s existence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting your audience to interact (through swiping, comments, going to bio, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Teaching your audience something that they wanted to know<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entertaining your audience so that you get more followers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are some <strong>bad reasons<\/strong> for your caption\u2019s existence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explaining what the picture is (if they can\u2019t tell, that\u2019s not a good sign)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Telling your audience what the design is for (usually they won\u2019<a href=\"https:\/\/dhrithiconstruction.com\/performance-enhancement-drugs-unlocking-potential-safely\/\" rel=\"noopener noreferrer\">t care unless<\/a> it\u2019s for a very high-profile company)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Telling everyone to follow your account (you can do this in the caption, but there should be more than just this or else nobody will bother)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are three very important things to keep in mind when writing captions:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep things easy to read. This means splitting up long sentences and paragraphs, using emojis, etc. Don\u2019t write novels because your audience will generally not read them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make things interactive whenever you can. Get your audience to comment when possible to build community and loyalty. Just make sure you respond to their comments too.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep it relevant to the picture or video. Not only is a disconnect confusing, but it also makes the audience feel like they\u2019ve been ripped off.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here are some examples of good captions.<\/span><\/p>\n<figure style=\"width: 317px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"willpat on instagram Will Paterson\" height=\"219\" src=\"https:\/\/lh5.googleusercontent.com\/zM87yqMpaDkDY1QUZGzP1vVXBnDssS2-caAzH0m011RQJSuT44x5sDXyelnW60US9kUCLT0KTf2WbqSqEJqZwwcCxscFdBHZwzquEbzPqSPMtybiwDQx06_J8iBSjydKOklpeArx\" width=\"317\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/p\/B9zSNfCJenw\/\" rel=\"noopener noreferrer\" target=\"_blank\">@willpat<\/a><\/figcaption><\/figure>\n<figure style=\"width: 312px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"designbylaney on instagram Laney design\" height=\"362\" src=\"https:\/\/lh5.googleusercontent.com\/sU_liMSZhk_MMKZWixz6akQ_oc7icbEfRNo-oIoA_ZiXtM4KVVAf3FQGf3STcfVsBXCIaTxSgDSKg1y3Nfg2vkmM5iWuFMqirIvyhIZ-C3jDJgUo6zWXkNi8d30fqh1yW7_T1xZX\" width=\"312\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"http:\/\/designbylaney\" rel=\"noopener noreferrer\" target=\"_blank\">@designbylaney<\/a><\/figcaption><\/figure>\n<figure style=\"width: 317px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"m81creative on instagram Marlo Biasutti\" height=\"317\" src=\"https:\/\/lh6.googleusercontent.com\/R_XDpc5NosjHede4fqNA92TVazOwQ-39xWKx-budhfLFvAR_eqRc-KAbXrakX7fhWUqzu70BDx-jJMFtKJmRDo9YjLwT87mbuubQmS5q4EDy0n32VTB66krLn1jAWIJbC6IurLIE\" width=\"317\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/p\/B_M_zs3gSHk\/\" rel=\"noopener noreferrer\" target=\"_blank\">@m81creative<\/a><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">4. Use relevant hashtags that range from popular to specific.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hashtags are ultra-important in Instagram, but that doesn\u2019t mean you should just use as many as you can and always aim for the most popular ones. You should use both popular hashtags and ones that are more specific.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Popular hashtag example: <a href=\"https:\/\/www.instagram.com\/explore\/tags\/graphicdesign\/\" rel=\"noopener noreferrer\" target=\"_blank\">#graphicdesign<\/a><\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">More specific hashtag example: <a href=\"https:\/\/www.instagram.com\/explore\/tags\/pasteldesign\/\" rel=\"noopener noreferrer\" target=\"_blank\">#pasteldesign<\/a><\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Very specific hashtag example: <a href=\"https:\/\/www.instagram.com\/explore\/tags\/corporatelogos\/\" rel=\"noopener noreferrer\" target=\"_blank\">#corporatelogos<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Popular hashtags help you show up on more feeds, but you\u2019re less likely to get noticed because those feeds are refreshing regularly with hundreds or thousands of posts. Specific hashtags may show up on less people\u2019s feeds, but they help you get noticed more because there is less competition.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Post regularly with a predictable schedule.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People like knowing what to expect, and when to expect it. If you\u2019re posting daily, choose a consistent time of the day. If you\u2019re posting a few times a week, choose the same days of the week for doing that.<\/span><br \/>\n<span style=\"font-weight: 400;\">Space out your posts so that it looks like you are posting regularly instead of dumping all your posts and then disappearing for three weeks. It helps you look more active, which will encourage people to follow you. It also keeps people following you because you don\u2019t spam their feed.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Track your results<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you just want to track likes, comments, and follows, you can do that without a business account. But if you\u2019re serious about growth and track more metrics, then an Instagram business account is a must-have. It allows you to track the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post reach (how many people see it)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post impressions (how many times it has been seen)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profile visitors (how many people visit your profile)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link clicks (how many clicks the link in your bio got clicked)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having this information helps you make wiser choices about which posts to promote and what kind of posts to publish in the future.<\/span><br \/>\n<span style=\"font-weight: 400;\">Here\u2019s what you can expect to see from Instagram analytics.<\/span><\/p>\n<figure style=\"width: 736px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"instagram business insights\" height=\"414\" src=\"https:\/\/lh3.googleusercontent.com\/KLsHJfnnAzDWQQKBuZHeTEZzauYe1OdhT9CMVn-7y2c3XnAsKkfIQKe6wb6ZRq3lSy0wlVNTSZI7dhpKKtPxpQhVfPhmhh0KAc1PlHqiTRJPUo4rVB44vbtg5d1oARbWHQYF6l5i\" width=\"736\"\/><figcaption class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instaboom.es\/en\/blog\/how-to-read-instagram-insights\/\" rel=\"noopener noreferrer\" target=\"_blank\">Instaboom<\/a><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">7. Connect with relevant influencers (and think like one yourself).<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t just reach out to any and every influencer. Instead, ask these questions first:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Would I actually enjoy working with this person?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Would my target audience like this person?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What value can I provide to this influencer?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What value would this influencer provide to me?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consider following influential brands that can help you produce items with your designs, such as <\/span><a href=\"https:\/\/www.instagram.com\/sina_lite\/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">SinaLite<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/>\n<span style=\"font-weight: 400;\">And last but not least, think like an influencer yourself. Support brands and issues that you care about. Choose who you say \u201cyes\u201d to carefully. Think about how your audience would react to your content. You may not have the same number of followers as some of the big name influencers on social media, but you have some followers, and that means you still wield a degree of influence. Use it wisely and resourcefully.<\/span><br \/>\n<i><span style=\"font-weight: 400;\">Are we missing any important Instagram tips for graphic designers? Let us know in the comments below!<\/span><\/i><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>We take the most outdated, clich\u00e9d Instagram tips for graphic designers and transform them into practical strategies.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":5250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[164,176],"tags":[29,251,296,91],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Instagram Tips for Graphic Designers - Printer Success Center<\/title>\n<meta name=\"description\" content=\"We take the most outdated, clich\u00e9d Instagram tips for graphic designers and transform them into practical strategies this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinalite.com\/printersuccess\/instagram-tips-for-graphic-designers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Instagram Tips for Graphic Designers - 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