{"id":5217,"date":"2020-10-21T11:40:56","date_gmt":"2020-10-21T15:40:56","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=5217"},"modified":"2025-05-28T12:04:29","modified_gmt":"2025-05-28T16:04:29","slug":"print-business-survival-guide-for-covid-19","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/print-business-survival-guide-for-covid-19\/","title":{"rendered":"The Print Business Survival Guide for COVID-19"},"content":{"rendered":"

The global COVID-19 pandemic has made the past two months a difficult time for the print industry. Small and large print businesses alike have felt the impact, and many are struggling just to stay in business. While nobody has all the answers, now is the time for members of the print community to share their knowledge and resources with one another.<\/span><\/p>\n

The decisions that businesses make now are important because afterwards, businesses will start reopening again, sales will come in, and there will be a significant need for these businesses to advertise. So let\u2019s go through some of the top challenges that print shops and other types of print businesses are facing right now, and list some potential solutions to help your print business survive the COVID-19 coronavirus.<\/span><\/p>\n

Top Challenges and Solutions for Print Businesses During COVID-19<\/span><\/h2>\n

1. Supply Chain Disruptions<\/span><\/h3>\n

\"shipping<\/p>\n

Some suppliers may not be delivering on time, or at all. Unfortunately, you may not be able to stop shortages or delays from happening, but you can be prepared for when they happen.<\/span><\/p>\n

Solution 1<\/a>: Engage with suppliers to increase chain transparency.<\/b><\/p>\n

This means communicating with them on a regular basis to stay in the loop about potential changes down the road. This way, there\u2019s a higher chance that you\u2019ll recognize risks before they become a problem.<\/span><\/p>\n

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SinaLite Executive\u2019s Tip:<\/b>\u00a0<\/span><\/p>\n

If a supplier says that they have stock and you place an order, you still need to check up on them frequently to make sure that inventory is still coming in.<\/span><\/p>\n<\/blockquote>\n

Solution 2: Take stock of your inventory.<\/b><\/p>\n

Always be aware of approximately how much you have. This allows you to plan ahead and prioritize. This step is also important for identifying critical parts and rationing materials if necessary.<\/span><\/p>\n

Solution 3: Find a backup.<\/b><\/p>\n

No matter how much you trust your existing supplier, you should always have a backup. If you find your presses quiet and your business slow during this time, take this opportunity to connect with potential suppliers and trade printers so see what they can offer. <\/span>SinaLite<\/span><\/a>, for example, is still operating and shipping across the US and Canada.<\/span><\/p>\n

2. Lack of Demand<\/span><\/h3>\n

\"market<\/p>\n

Lack of demand is normal at a time like this, and it is evident in most industries. It can be very difficult to change peoples\u2019 minds, but it can be a little easier to change our own businesses to adapt.<\/span><\/p>\n

Solution 1: Adapt to your community\u2019s needs.<\/b><\/p>\n

Your community likely has a different set of needs right now from what you\u2019re used to. Your business can adapt to help meet these new needs. How? By introducing new products or services. SinaLite is offering new <\/span>COVID-19 related products<\/span><\/a> to help our print partners adapt and meet their communities\u2019 needs.<\/span><\/p>\n

Solution 2: Retarget your audience.<\/b><\/p>\n

Maybe your existing clients just don\u2019t need any printing right now. Maybe they\u2019re struggling just like your own business. It might be time to target a new audience that does need printing right now. A good place to start is focusing on essential services. Try target marketing to:<\/span><\/p>\n