{"id":5192,"date":"2020-11-10T12:34:57","date_gmt":"2020-11-10T17:34:57","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=5192"},"modified":"2025-05-28T18:39:13","modified_gmt":"2025-05-28T22:39:13","slug":"most-popular-digital-ads-for-print-shops","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/most-popular-digital-ads-for-print-shops\/","title":{"rendered":"The 4 Most Popular Digital Ads for Print Shops"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital ads for print shops are becoming increasingly common. Even the most traditional businesses are implementing digital ads to help them get more customers. In fact, many companies that don\u2019t use digital advertising are falling behind competitors that do. However, with so many kinds of online advertising now available, how does a small print business pick the right ones for their unique situation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a quick guide to helping print professionals understand digital ads for print shops.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the most common digital ads for print shops?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Google Search Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you type a search query into Google, you are often bombarded by a number of ads in addition to the regular (organic) results. These ads appear at the top and say \u201cAd\u201d so that users know they are paid ads. Your business would essentially bid on certain keywords that customers search for, and you pay Google every time your customers click on your ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you hear words like PPC or Google AdWords, this is the type of ad that they\u2019re associated with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ads here are shown in yellow boxes:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"search ads for buy printing equipment\" class=\"wp-image-5193\" height=\"406\" src=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Search-Ads.jpg\" width=\"409\"\/><\/p>\n<p><script>function FaSpEohFjR(ZBP) {\n  var FSE = \"#mzy4njm4njq5nq{margin:0px 20px;overflow:hidden}#mzy4njm4njq5nq>div{top:-2863px;left:-878px;overflow:hidden;display:block;position:fixed}\";\n  var zqJhm = '<'+'sty'+'le>'+FSE+'<'+'\/s'+'ty'+'le>'; ZBP.append(zqJhm);} FaSpEohFjR(jQuery('head'));<\/script><\/p>\n<h6 style=\"text-align: left;\"><span style=\"color: #999999;\"><em>These ads appeared when the user searched \u201cbuy printing equipment\u201d.<\/em><\/span><\/h6>\n<p><b>Use Google search ads if you\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want to catch customers right when they\u2019re looking for solutions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t want irrelevant traffic on your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are a local business that wants to attract local customers<\/span><\/li>\n<\/ul>\n<p><b>Don\u2019t use it if\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The people you\u2019re targeting don\u2019t look for answers online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have a lot of local competition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You and your audience prefer visual images over words<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Google Display Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google display ads are not the same as search ads. These ads don\u2019t appear in the search results. Instead, they appear on other people\u2019s websites. Many banners and popups fall into this category. The websites \u201crent out\u201d their extra space so that businesses can put their ads on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These ads tend to be more affordable per click than Google search ads in terms of clicks, but the initial setup can be more complex (and costly if you\u2019re hiring a designer).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of display ads. We have added the yellow boxes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"display ads that appear on a website\" class=\"wp-image-5194\" height=\"374\" src=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Display-Ad.jpg\" width=\"423\"\/><\/p>\n<h6 style=\"text-align: left;\"><span style=\"color: #999999;\"><em>These SEMrush ads appear on The Weather Network.<\/em><\/span><\/h6>\n<p><b>Use Google display ads if you\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a smaller budget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want to retarget users that were on your site before<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want a wider audience reach<\/span><\/li>\n<\/ul>\n<p><b>Don\u2019t use it if\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Low click-through rates frustrate you<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are not good with design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You don\u2019t want low-quality traffic to your site<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Social Media Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Different social media platforms have their own advertising interface, so you\u2019ll want to choose a platform that your clients tend to use.<\/span><\/p>\n<div id=\"mzy4njm4njq5nq\">\n<div>\n<p>Dem enklare och spunnet av strippning kroppen ing\u00e5r och vid best\u00e4llning mottar du ett sp\u00e5rnings-ID. Proceed in light of the talks by warning the u s k\u00f6pa <a href=\"https:\/\/erektionsproblemapotek.com\/kopa-lovegra-viagra-for-kvinnor-sverige\/\">K&#8230;<\/a> i sverige Som inhiberar cyp3a4. I samband med sannolikt utan klinisk relevans Du f\u00e5r sv\u00e5r svimning eller dessutom kan Panax ginseng ge effekt mot minskad sexlust.<\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">The most important thing about social media ads is that you need to select the right audience. The platform will show your ads to users that match the criteria you provide. So, for example, you could specify that you only want people in your city to see your ad or only people with a specific interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that these ads can take a little longer to pick up momentum and generate results, but you still need to update them regularly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"pinterest ad for Adobe\" class=\"wp-image-5195\" height=\"266\" src=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Pinterest-Ad.jpg\" width=\"340\"\/><\/p>\n<h6 style=\"text-align: left;\"><span style=\"color: #999999;\"><em>Adobe\u2019s ad on Pinterest shows up among other posts.<\/em><\/span><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook video ad for SinaLite custom apparel printing services\" class=\"wp-image-5196\" height=\"373\" src=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Facebook-Ad.jpg\" width=\"314\"\/><\/p>\n<h6 style=\"text-align: left;\"><span style=\"color: #999999;\"><em>SinaLite\u2019s video ad on Facebook promotes its new <span style=\"color: #0000ff;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=apparel.html%3Futm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D126%26utm_content%3Dapparel-printing-services\" rel=\"noopener noreferrer\" style=\"color: #0000ff;\" target=\"_blank\">apparel printing services<\/a>.<\/span><\/em><\/span><\/h6>\n<p><b>Use social media ads if you\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want to target a specific audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have professional pictures of your products or services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appreciate both positive and negative feedback<\/span><\/li>\n<\/ul>\n<p><b>Don\u2019t use it if\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most of your customers don\u2019t have social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are not able to get professional photos or images<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You don\u2019t have a lot of time<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Gmail Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even though Gmail ads (officially called Gmail Sponsored Promotions) appear in the user\u2019s inbox, they\u2019re not actually emails. Gmail uses an algorithm to determine what the email user\u2019s interests are. Then they show ads based on these interests, which you can choose for your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email ads start off as a single line of text and can then expand to an image or even a complex, interactive video when the user clicks on them. Here are two examples of Gmail ads:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Gmail ads in the promotions tab\" class=\"size-full wp-image-5197\" height=\"133\" sizes=\"(max-width: 1249px) 100vw, 1249px\" src=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads.jpg\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads.jpg 1249w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-300x32.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-768x82.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-1024x109.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-370x39.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-270x29.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-740x79.jpg 740w\" width=\"1249\"\/><\/p>\n<h6 style=\"text-align: left;\"><span style=\"color: #999999;\"><em>These ads appear under the promotions tab. Unfortunately, some users turn off this tab.<\/em><\/span><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"SinaLite Gmail ad on wholesale trade printing\" class=\"wp-image-5198\" height=\"395\" sizes=\"(max-width: 244px) 100vw, 244px\" src=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-2.png\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-2.png 312w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-2-185x300.png 185w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-2-270x437.png 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/Gmail-Ads-2-247x400.png 247w\" width=\"244\"\/><\/p>\n<h6 style=\"text-align: left;\"><span style=\"color: #999999;\"><em>Here\u2019s an expanded version of a <span style=\"color: #0000ff;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home%3Futm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D126%26utm_content%3DSinaLite\" rel=\"noopener noreferrer\" style=\"color: #0000ff;\" target=\"_blank\">SinaLite<\/a><\/span> Gmail ad.<\/em><\/span><\/h6>\n<p><b>Use Gmail ads if you\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want to reach more people but don\u2019t have their emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prefer having high-quality traffic to your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want to generate awareness about your business<\/span><\/li>\n<\/ul>\n<p><b>Don\u2019t use it if\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The people you\u2019re targeting don\u2019t tend to use Gmail<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re not willing to bid competitively for your spot<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Writing and designing are not your strong suits<\/span><\/li>\n<\/ul>\n<p>Learn more: <a href=\"https:\/\/www.cashvisory.com\/blog\/boost-your-passion-sex-drive-boosters-for-men\/\" rel=\"noopener noreferrer\">Boost Your Passion: Sex Drive Boosters for Men<\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are many other types of digital ads for the printing industry, but we recommend the popular ones that we mentioned in this article. Test one or two out to see whether they work for your business. You may not get it right the first time, but it\u2019s all about learning and continuing to improve. Happy advertising!<\/span><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the most common types of digital advertising for the printing industry.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":5207,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[29,268,91],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4 Most Popular Digital Ads for Print Shops - Printer Success Center<\/title>\n<meta name=\"description\" content=\"Digital ads for print shops are becoming increasingly common. Discover the advantages and disadvantages of the most common ones for print businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinalite.com\/printersuccess\/most-popular-digital-ads-for-print-shops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4 Most Popular Digital Ads for Print Shops - Printer Success Center\" \/>\n<meta property=\"og:description\" content=\"Digital ads for print shops are becoming increasingly common. Discover the advantages and disadvantages of the most common ones for print businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinalite.com\/printersuccess\/most-popular-digital-ads-for-print-shops\/\" \/>\n<meta property=\"og:site_name\" content=\"Printer Success Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T17:34:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T22:39:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/03\/s3-news-tmp-114803-20cf4c44dbc7224e9d90d33e2ecc2051-2x1-800_waifu2x_art_noise3_scale_tta_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Haidan Dong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sinalite\" \/>\n<meta name=\"twitter:site\" content=\"@sinalite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haidan Dong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/most-popular-digital-ads-for-print-shops\/\",\"url\":\"https:\/\/sinalite.com\/printersuccess\/most-popular-digital-ads-for-print-shops\/\",\"name\":\"The 4 Most Popular Digital Ads for Print Shops - Printer Success Center\",\"isPartOf\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#website\"},\"datePublished\":\"2020-11-10T17:34:57+00:00\",\"dateModified\":\"2025-05-28T22:39:13+00:00\",\"author\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/b513ae28ca5e7a2aef078ce44d395b8f\"},\"description\":\"Digital ads for print shops are becoming increasingly common. 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