{"id":5133,"date":"2020-02-21T14:34:29","date_gmt":"2020-02-21T19:34:29","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=5133"},"modified":"2025-05-28T11:18:09","modified_gmt":"2025-05-28T15:18:09","slug":"unique-ideas-to-sell-roll-labels-to-the-food-beverage-industry","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/unique-ideas-to-sell-roll-labels-to-the-food-beverage-industry\/","title":{"rendered":"Unique Ideas to Sell Roll Labels to the Food &#038; Beverage Industry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The importance of labels is often overlooked, and it\u2019s important to know how to sell roll labels to the food and beverage industry. Why are so many print companies such as <\/span><a href=\"https:\/\/www.piworld.com\/article\/sinalite-expands-label-capacity-new-hp-indigo-6900\/\"><span style=\"font-weight: 400;\">SinaLite investing in new label equipment<\/span><\/a><span style=\"font-weight: 400;\">? This is because the market is huge, especially for food and beverage labels.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Labels aren\u2019t just for the sake of notifying consumers about the name of the product and the ingredients it\u2019s made of. There\u2019s more to it! When used correctly, labels can make an impact on consumers who view the product. Standard labels are boring; have fun as you sell roll labels to the food and beverage industry! There are different ways to get creative, and with today\u2019s print technology, there are multiple ways to go about printing roll labels to the food and beverage industry.\u00a0<\/span><\/p>\n<h3><b>Die Cut\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With custom die cutting now an available option in the print industry, businesses can get creative with their product labeling. Shapes can be created within the labels so that the products can stand out to consumers. Die cut labels can also be more intriguing and help to clearly define the type of product at first glance. According to some <\/span><a href=\"https:\/\/adage.com\/article\/btob\/critical-7-seconds-starting-customer-conversation-ending\/290295\"><span style=\"font-weight: 400;\">marketing experts<\/span><\/a><span style=\"font-weight: 400;\">, it takes only 7 seconds for buyers to decide on whether or not they want to buy a product after viewing it.\u00a0<\/span><\/p>\n<figure id=\"attachment_5134\" aria-describedby=\"caption-attachment-5134\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"three-wine-bottles-with-die-cut-roll-label-sticker\" class=\"size-full wp-image-5134\" height=\"528\" src=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/meadery-andvineyard3.png\" width=\"800\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/meadery-andvineyard3.png 800w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/meadery-andvineyard3-300x198.png 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/meadery-andvineyard3-768x507.png 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/meadery-andvineyard3-370x244.png 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/meadery-andvineyard3-270x178.png 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/meadery-andvineyard3-606x400.png 606w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/meadery-andvineyard3-740x488.png 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5134\" class=\"wp-caption-text\"><a href=\"https:\/\/www.indesignskills.com\/inspiration\/bottle-design\/#\" rel=\"noopener noreferrer\" target=\"_blank\">indesignskills.com<\/a><\/figcaption><\/figure>\n<h3><b>Scratch &amp; Sniff<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever found yourself waiting in a hair salon, you probably tried to kill time by skimming through a magazine. You may come across pages of advertisements, and typically when the advertisement is regarding perfume, a small card is usually attached with a scratch and sniff area as a sample. The scratch and sniff method isn\u2019t just efficient for the beauty industry; it\u2019s also great for the food and beverage industry as well. With different flavours come different scents, which can be shown on labels through scratch and sniff. Cocomero (which means \u201cwatermelon\u201d in Italian), attracted consumers with its <\/span><a href=\"https:\/\/www.refinery29.com\/en-us\/2018\/07\/203436\/scratch-n-sniff-rose-cocomero-wine-watermelon\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">scratch and sniff label<\/span><\/a><span style=\"font-weight: 400;\"> for its watermelon ros\u00e9. The label smells like the key flavour of the ingredient inside the bottle once the surface is scratched.\u00a0<\/span><\/p>\n<h3><b>Dissolvable<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No one likes to waste food, as we should work towards promoting a better environment for the world we live in. Dissolvable labels can be used for food jars and containers, where the labels can dissolve and the containers can be reused by consumers. More and more consumers are beginning to put priority on recycling methods; in fact, <\/span><a href=\"https:\/\/www.hitwise.com\/en\/2017\/08\/07\/who-is-the-green-consumer\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">84% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> <a href=\"https:\/\/calllade.com\/2025\/05\/22\/erectile-dysfunction-treatment-a-comprehensive-guide\/\" rel=\"noopener noreferrer\">care<\/a> and put efforts into recycling as much as possible. Dissolvable labels are eco-friendly and beneficial for both the environment and good packaging.\u00a0\u00a0<\/span><\/p>\n<h3><b>Durable<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In an industry such as food and beverage, products are bound to get messy. There\u2019s often a notice on how to properly store food and beverage items so as to prolong its longevity and shelf-life. While labels don\u2019t require as much care, this doesn\u2019t mean they don\u2019t get damaged. A few examples of durable roll labels include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Waterproof<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Freezer labels (resistant to cold temperatures)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scratch-proof<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As labels provide valuable information about a product, it\u2019s best if labels are durable enough to withstand harsh conditions and use so that individuals can still read the label even after prolonged use.\u00a0<\/span><\/p>\n<h3><b>Feel the Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Textured labels are a great way to get your product noticed. Aside from using our sense of sight, <\/span><a href=\"https:\/\/news.harvard.edu\/gazette\/story\/2010\/06\/how-touch-can-influence-judgments\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">researchers at Harvard, Yale, and MIT<\/span><\/a><span style=\"font-weight: 400;\"> have weighed in that using your sense of touch is actually just as important as using your sense of sight, if not more. Observing with your eyes is one thing, but consumers often tend to reach out and touch products with their hands as they grab it off from the shelf in stores. Physical touch is a sense that can influence an individual\u2019s decision on something, as different textures spark different impressions. For example, a paper or crinkled material can give the impression that a product is vintage or handmade. A glossy or matte surface can make a product seem more high end and luxurious.\u00a0<\/span><\/p>\n<h3><b>Make It Exclusive<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone likes personalized products, as it feels unique and one-of-a-kind to the user. According to a <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ch\/Documents\/consumer-business\/ch-en-consumer-business-made-to-order-consumer-review.pdf\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">report from Deloitte<\/span><\/a><span style=\"font-weight: 400;\">, \u201c1 in 5 consumers who are interested in personalized products and services are willing to pay extra for a 20% premium.\u201d Back in 2014, popular soft drink company Coca-Cola launched its successful \u201c<\/span><a href=\"https:\/\/www.investopedia.com\/articles\/markets\/100715\/what-makes-share-coke-campaign-so-successful.asp\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Share a Coke<\/span><\/a><span style=\"font-weight: 400;\">\u201d campaign, which featured their iconic Coke bottles with 250 different names. This marketing campaign was successful and received praise for connecting with consumers on a personal level, as well as entice them enough to find their own name on a bottle. It made a powerful call to action, and even encouraged consumers to share it as online content. Another campaign was also launched after, which focused on Diet Coke. The brand designed over <\/span><a href=\"https:\/\/incitrio.com\/coke-auto-designs-2-million-coke-bottles\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">2 million different labels for bottles<\/span><\/a><span style=\"font-weight: 400;\">, with each colorful design being different and unique on its own.\u00a0<\/span><\/p>\n<h3><b>Use Effective Colours\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The color scheme you choose to use are crucial when creating your brand element. Different colors can strike up different feelings and emotions; eg. black and white could be seen as premium and classic, while green can promote a product as eco-friendly. <\/span><a href=\"https:\/\/heystudio.es\/\" rel=\"noopener noreferrer\" target=\"_blank\"><i><span style=\"font-weight: 400;\">Hey<\/span><\/i><\/a><span style=\"font-weight: 400;\">, a design studio based in Barcelona, designed these colorful yet clever labels for jams. Each flavor is represented by a different color that fits the characteristics of the flavor itself. The obvious color differences allow consumers to easily differentiate between flavors and also makes for a great and fun design.\u00a0<\/span><\/p>\n<figure id=\"attachment_5142\" aria-describedby=\"caption-attachment-5142\" style=\"width: 538px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"jars-featuring-colorful-printed-roll-label-stickers-for-jams\" class=\"size-full wp-image-5142\" height=\"513\" src=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/lovely-package-jammy-yummy-1.jpg\" width=\"538\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/lovely-package-jammy-yummy-1.jpg 538w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/lovely-package-jammy-yummy-1-300x286.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/lovely-package-jammy-yummy-1-370x353.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/lovely-package-jammy-yummy-1-270x257.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/lovely-package-jammy-yummy-1-315x300.jpg 315w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/lovely-package-jammy-yummy-1-419x400.jpg 419w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><figcaption id=\"caption-attachment-5142\" class=\"wp-caption-text\"><a href=\"http:\/\/lovelypackage.com\/jammy-yummy\/#more-36216\" rel=\"noopener noreferrer\" target=\"_blank\">lovelypackage.com<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">With the food and beverage industry a fundamental field in packaging, this only makes the label industry all the more relevant. As the industry continues to grow, so does the need to sell roll labels to the food and beverage industry. There are many different ways to go about it, so have fun with it! From <\/span><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=labels\/roll-labels\/bopp-labels.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=124&amp;utm_content=BOPP\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">BOPP<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=labels\/roll-labels\/poly-labels.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=124&amp;utm_content=Poly\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Poly<\/span><\/a><span style=\"font-weight: 400;\">, check out the different options you can pursue with selling roll labels to the food and beverage industry at <\/span><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=124&amp;utm_content=SinaLite.com\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">SinaLite.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The importance of labels is often overlooked, and it\u2019s important to know how to sell roll labels to the food and beverage industry. Why are so many print companies such as SinaLite investing in new label equipment? This is because the market is huge, especially for food and beverage labels.\u00a0 Labels aren\u2019t just for the [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":5144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[294,56,57],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unique Ideas to Sell Roll Labels to the Food &amp; Beverage Industry -<\/title>\n<meta name=\"description\" content=\"Learn about the different methods you can use to creatively sell roll labels to the food and beverage industry! 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