{"id":5101,"date":"2020-02-14T09:38:03","date_gmt":"2020-02-14T14:38:03","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=5101"},"modified":"2025-05-28T11:34:39","modified_gmt":"2025-05-28T15:34:39","slug":"lessons-to-learn-from-sinalites-21-years-in-business","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/lessons-to-learn-from-sinalites-21-years-in-business\/","title":{"rendered":"Lessons to Learn from SinaLite&#8217;s 21 Years in Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As one of the leading wholesale trade printers in North America, SinaLite has seen a lot of change during its time in the print industry. With the company\u2019s years of experience, SinaLite looks back and acknowledges that there are a few key lessons that other printers can learn from their 21 years in business.<\/span><br \/>\n<span style=\"font-weight: 400;\">From business marketing to technical skills, SinaLite has a few key takeaways that other individuals in business can learn from. This article will pinpoint a few important lessons so that you can use them to grow your print business.<\/span><\/p>\n<blockquote><p><em>To learn more about SinaLite&#8217;s 21 years in business, check out these articles:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.piworld.com\/article\/sinalite-celebrates-21-years-in-business\/#ne=c55be64aeffca26123aeb7bdca007851&amp;utm_source=today-on-piworld&amp;utm_medium=newsletter&amp;utm_campaign=2020-02-13\" rel=\"noopener noreferrer\" target=\"_blank\">Cover by Printing Impressions<\/a><\/li>\n<li><a href=\"https:\/\/www.signshop.com\/news\/sinalite-celebrates-21-years-in-business\/\" rel=\"noopener noreferrer\" target=\"_blank\">Coverage by Sign Builder Illustrated<\/a><\/li>\n<li><a href=\"https:\/\/www.signmedia.ca\/celebrating-21-years-with-sinalite\/?utm_content=buffer33fd9&amp;utm_medium=social&amp;utm_source=facebook&amp;utm_campaign=editorial&amp;fbclid=IwAR28VsA6Q88wDWdtJG4_n6X6Wg8rbpitZUzsCHnFseMDnVthuKsZZh4epDA\" rel=\"noopener noreferrer\" target=\"_blank\">Coverage by Sign Media<\/a><\/li>\n<li><a href=\"https:\/\/www.goprintandpromo.com\/article\/sinalite-celebrates-21-years-in-business\/\" rel=\"noopener noreferrer\" target=\"_blank\">Coverage by Print+Promo<\/a><\/li>\n<li><a href=\"https:\/\/www.printaction.com\/canadian-trade-printer-sinalite-turns-21\/\" rel=\"noopener noreferrer\" target=\"_blank\">Coverage by PrintAction<\/a><\/li>\n<li><a href=\"https:\/\/graphicartsmag.com\/news\/2020\/03\/sinalite-celebrates-21-years-in-business\/\" rel=\"noopener noreferrer\" target=\"_blank\">Coverage by Graphic Arts Magazine<\/a><\/li>\n<\/ul>\n<\/blockquote>\n<h2><b>Take Advantage of High Growth Areas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The print industry has a few high growth areas; take advantage and sell those!\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cOften, I hear from printers that are not happy with the growth (or lack thereof) of their business, but then I learn that their business is solely based on marketing collateral printing like postcards or flyers. You need to jump in and sell the high growth products [wide format, labels, and apparel],\u201d says Brian Meshketi, the Vice President of the company.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">With so many product and stock options to choose from in the print industry, why not make use of it? Get creative and offer more variety with print. Aside from the standard basics like business cards and postcards, other print products that can appeal to customers include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=apparel.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=123&amp;utm_content=apparel\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Apparel<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=labels.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=123&amp;utm_content=roll-labels-stickers\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Roll labels\/stickers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=large-format\/car-magnets.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=123&amp;utm_content=car-magnets\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Car magnets<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=large-format\/adhesive-vinyl\/glossy-adhesive-vinyl.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=123&amp;utm_content=adhesive-vinyl\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Adhesive vinyl<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And more!<\/span><\/li>\n<\/ul>\n<h2><b>Focus on Marketing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like every other industry, the print industry is highly competitive, and it\u2019s only continuing to grow. In order to stand out, it\u2019s important to have a well-developed strategy for marketing your business. Despite the fact that many companies are leaning towards online and digital marketing due to the advancements of technology, it\u2019s also wise to make use of your resources. This means incorporating both traditional and digital methods for marketing your business. The more platforms you have a presence on, the more exposure and likelihood of getting noticed from potential leads you\u2019ll get.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Back in the day, business owners relied on word-of-mouth as a strong business generator. However in today\u2019s world, word-of-mouth alone just isn\u2019t enough. With the industry so competitive, there needs to be more effort put into digital marketing strategies. Aside from using traditional marketing strategies, printers should implement focus on digital strategies. This can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"\/printersuccess\/5-ways-printers-can-use-social-media-to-build-customer-loyalty\/\"><span style=\"font-weight: 400;\">Establishing an online presence<\/span><\/a><span style=\"font-weight: 400;\"> (eg. Facebook, Instagram, etc,)<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"\/printersuccess\/simple-seo-for-printers-the-beginners-guide\/\"><span style=\"font-weight: 400;\">Implementing SEO<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"\/printersuccess\/4-simply-ways-printers-can-start-email-marketing-to-increase-sales\/\"><span style=\"font-weight: 400;\">Sending out newsletters for email marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track KPIs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_5104\" aria-describedby=\"caption-attachment-5104\" style=\"width: 4608px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"flatlay-representing-marketing-strategy-on-office-desk\" class=\"size-full wp-image-5104\" height=\"3072\" src=\"\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash.jpg\" width=\"4608\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash.jpg 4608w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash-300x200.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash-768x512.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash-1024x683.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash-370x247.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash-270x180.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash-600x400.jpg 600w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/campaign-creators-yktK2qaiVHI-unsplash-740x493.jpg 740w\" sizes=\"(max-width: 4608px) 100vw, 4608px\" \/><figcaption id=\"caption-attachment-5104\" class=\"wp-caption-text\">Photo by Campaign Creators on <a href=\"https:\/\/unsplash.com\/photos\/yktK2qaiVHI\" rel=\"noopener noreferrer\" target=\"_blank\">Unsplash<\/a><\/figcaption><\/figure>\n<h2><b>Value-Added Services are Key<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The more services your business offers, the more convenient and reliable you are for consumers. Present services that other not many other printers would have, such as offering an <\/span><span style=\"font-weight: 400;\">online store <a href=\"https:\/\/wapepaper.com\/index.php\/2025\/05\/22\/understanding-ed-pills-a-comprehensive-guide\/\" rel=\"noopener noreferrer\">front solution that<\/a> makes it easy to take online print orders, or offer graphic design services and templates for printers and print resellers to use for orders. Generally, it\u2019s easier for customers to do everything they want in one place rather than jump from business to business to get the final result.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">While SinaLite has grown to become one of North America\u2019s largest wholesale trade printers, it still very much remains a family-owned business. <\/span><a href=\"https:\/\/www.goprintandpromo.com\/article\/family-ties-are-helping-many-print-businesses-to-thrive\/#ne=59af4ee45355a52f67867afb20e4b9ee&amp;utm_source=print%2Bpromo-the-press&amp;utm_medium=newsletter&amp;utm_campaign=2020-03-10\" rel=\"noopener noreferrer\" target=\"_blank\">Print+Promo published a recent article<\/a> on how family-oriented print companies like SinaLite are thriving. <span style=\"font-weight: 400;\">With more than 200 employees in a 100,000 square foot facility, the print business has served more than 10,000 printers and print resellers using the $20 million worth print technology it possesses. While the company has seen a lot of growth and change over the years, SinaLite still follows its three main core values <\/span><span style=\"font-weight: 400;\">\u2014 quality, service and meeting deadlines.<\/span><br \/>\n<span style=\"font-weight: 400;\">This year, SinaLite hopes to dive deeper into expanding their business, following the launch of a new apparel printing service as well as improve roll label capabilities. Follow SinaLite\u2019s journey to success and stay up-to-date with new product launches at <\/span><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=123&amp;utm_content=SinaLite.com\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">SinaLite.com<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>As one of the leading wholesale trade printers in North America, SinaLite has seen a lot of change during its time in the print industry. With the company\u2019s years of experience, SinaLite looks back and acknowledges that there are a few key lessons that other printers can learn from their 21 years in business. From [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":5108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[146,53],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lessons to Learn from SinaLite&#039;s 21 Years in Business - Printer Success Center<\/title>\n<meta name=\"description\" content=\"Read Lessons to Learn from SinaLite&#039;s 21 Years in Business for free at Printer Success, where print professionals and graphic designers learn to grow their businesses. - Print Business - Print Business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinalite.com\/printersuccess\/lessons-to-learn-from-sinalites-21-years-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lessons to Learn from SinaLite&#039;s 21 Years in Business - Printer Success Center\" \/>\n<meta property=\"og:description\" content=\"Read Lessons to Learn from SinaLite&#039;s 21 Years in Business for free at Printer Success, where print professionals and graphic designers learn to grow their businesses. - Print Business - Print Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinalite.com\/printersuccess\/lessons-to-learn-from-sinalites-21-years-in-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Printer Success Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-14T14:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T15:34:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2020\/02\/Artboard-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chloe Cameron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sinalite\" \/>\n<meta name=\"twitter:site\" content=\"@sinalite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Cameron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/lessons-to-learn-from-sinalites-21-years-in-business\/\",\"url\":\"https:\/\/sinalite.com\/printersuccess\/lessons-to-learn-from-sinalites-21-years-in-business\/\",\"name\":\"Lessons to Learn from SinaLite's 21 Years in Business - 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