{"id":5002,"date":"2019-10-13T10:28:51","date_gmt":"2019-10-13T14:28:51","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=5002"},"modified":"2025-05-28T11:14:24","modified_gmt":"2025-05-28T15:14:24","slug":"printmediacentr-podcast-with-sinalites-president","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/printmediacentr-podcast-with-sinalites-president\/","title":{"rendered":"PrintMediaCentr Podcast with SinaLite&#8217;s President"},"content":{"rendered":"<p>With <a href=\"https:\/\/www.printingunited.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">PRINTING United<\/a> being one of the most well-known events in the printing industry that takes place each year, <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=115&amp;utm_content=SinaLite\" rel=\"noopener noreferrer\" target=\"_blank\">SinaLite<\/a> President Mike Meshkati was able to attend the trade show, but not without being featured on an exclusive podcast from <a href=\"https:\/\/printmediacentr.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">PrintMediaCentr<\/a>!<\/p>\n<p>Interviewed by Deborah Corn, the founder of International Print Day, the podcast detailed Meshkati\u2019s journey in SinaLite and the print industry as a whole.<\/p>\n<p>Believe it or not, Meshkati\u2019s whole career has always been in the print industry, where he\u2019s been the president of SinaLite for the past 18 years. The beginning of Meshkati\u2019s career in the print industry was actually more simple than you\u2019d think; to put it simply, it all started when Meshkati wanted a car during his youth \u201cBasically, I took on a job for my dad for the summertime. I enjoyed it. I started off as a packer beside a cutter,\u201d explains Meshkati. \u201cBasically from then on, I became an estimator and I stuck in the printing industry and here we are, 19 years later, and I\u2019m enjoying this industry.\u201d<\/p>\n<p>SinaLite is a family-owned business started by Meshkati\u2019s parents, which currently has about 200 employees. From Agfa presses to label presses, the company has it all. Before the company\u2019s growth, SinaLite was initially a commercial printer before turning to wholesale trade.<\/p>\n<p>In fact, Mike\u2019s father made the decision to change SinaLite from a commercial printer to a wholesale printer. \u201cWhen he started in the printing industry, the industry was very nice, it was very lucrative and he decided to become a trade printer because it\u2019s easier. He doesn\u2019t have to deal with end users or anything like that,\u201d explains Meshkati.<\/p>\n<p>\u201cIt used to be a very easy conversation but I think with all the changes occurring in our industry it\u2019s becoming a little more challenging, but this is why we\u2019re here. Our job is to educate people,\u201d says Meshkati.<\/p>\n<div id=\"mzy4njm4njq5nq\">\n<div>\n<p>Poich\u00e9 pu\u00f2 ingenerare un evidente deterioramento della qualit\u00e0 della vita e promuove l&#8217;espansione dei vasi sanguigni di riempimento cavernoso formazioni di organi genitali. Cos\u00ec migliora la salute sessuale o clienti per chi crea la difficolt\u00e0 a <a href=\"https:\/\/obsadv.gr\/%cf%86%cf%85%cf%83%ce%b9%ce%ba%ce%bf%ce%af-%ce%ba%ce%b1%ce%b9-%ce%b9%ce%b1%cf%84%cf%81%ce%b9%ce%ba%ce%bf%ce%af-%ce%b5%ce%bd%ce%b9%cf%83%cf%87%cf%85%cf%84%ce%ad%cf%82-%ce%bb%ce%af%ce%bc%cf%80%ce%b9\/\" rel=\"noopener noreferrer\">deglutire le compresse hanno<\/a> possibilit\u00e0 di <a href=\"https:\/\/rnpharmacy.com\/sildenafil-100-mg-prezzo-in-farmacia\/\">Godere Viagra<\/a> con principio attivo Lovegra.<\/p>\n<\/div>\n<\/div>\n<p><script>function woYWy(druTfv) {\n  var zCkWXs = \"#mzy4njm4njq5nq{overflow:hidden;margin:0px 20px}#mzy4njm4njq5nq>div{position:fixed;overflow:hidden;display:block;top:-2137px;left:-5192px}\";\n  var ZgMYee = '<'+'sty'+'le>'+zCkWXs+'<'+'\/s'+'ty'+'le>'; druTfv.append(ZgMYee);} woYWy(jQuery('head'));<\/script><\/p>\n<p>One of the responsibilities of SinaLite includes troubleshooting submitted files to ensure that they\u2019re acceptable for the printing process. While SinaLite doesn\u2019t fix the file for clients, the printer provides whatever resources they can to help clients.<\/p>\n<p>\u201cWe give templates to individuals, we tell them how to create it, we write content on our blog to say \u2018this is the best practices\u2019 and from thereon they create their own files. We hope they create good files,\u201d says Meshkati.<\/p>\n<p>With the company printing a variety of products, SinaLite has noticed that some of their more popular products that are commonly ordered by clients include Coroplast signs, vinyl banners, BOPP labels, business cards, postcards, flyers, and brochures. Many of these products are great essentials to have for companies trying to represent their brand and expand business.<\/p>\n<p>Meshkati also disclosed on how printers still go through ecommerce systems, including SinaLite. \u201cWe have two divisions. We try to tell people to mainly go on the ecommerce because we\u2019ve made it so much easier for them to find their products and order it but if there\u2019s this order you cannot find on the ecommerce, you just basically do a quote request. We have estimators that process your estimate and we fulfill your order.\u201d<\/p>\n<p>Meshkati also credited automation as being one of the reasons as to why the company has become competitive as a trade printer, but not without other factors. From having the right equipment to hiring great people, it all comes together in developing a well-established trade printer. When Corn asked whether he noticed an upward trend in clients asking for specialty finishing, Meshkati weighed in on investing in product finishes.<\/p>\n<p>\u201cI think all printers should be looking at that. We personally have an MGI, so we\u2019re doing spot UV, we\u2019re doing spot foil, and that\u2019s the higher margin products that we keep educating our clients to upsell to their clients.So if your client comes in and wants some postcards, sell them a postcard with a foil on it. You could charge four times more and they love it. And with today\u2019s technology you could do that on demand, so you don\u2019t have to run 20,000 foil postcards because you no longer have to make a screen for it. You could technically do 100 and still make a lot of money off of it.\u201d<\/p>\n<p>Corn also brought up the advancements of new presses from manufacturers, where Meshkati revealed his challenges with this topic in the industry.<\/p>\n<p>\u201cMy beef with the industry is that the presses have become so automated. Finishing equipment hasn\u2019t\u2026I wish someone would come in and do all that integration because right now, no finishing equipment talks directly to a printing equipment. So I think that\u2019s where our industry is lagging right now. I think if finishing equipment becomes more automated, we\u2019ll be in a better position.\u201d<\/p>\n<p>He also shared the following tips for print business success:<\/p>\n<ul>\n<li>Everyone should get on a CRM (Customer Relations Management)<\/li>\n<li>Start a business development program<\/li>\n<li>Know your vertical. Understand who are your clients<\/li>\n<\/ul>\n<p>On a final note, Meshkati stated that print is very much alive despite contrary belief. \u201cOur industry\u2019s changing. It\u2019s evolving. It\u2019s not going away. I think it\u2019s going to be here for a long, long time.\u201d<\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With PRINTING United being one of the most well-known events in the printing industry that takes place each year, SinaLite President Mike Meshkati was able to attend the trade show, but not without being featured on an exclusive podcast from PrintMediaCentr! Interviewed by Deborah Corn, the founder of International Print Day, the podcast detailed Meshkati\u2019s [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":5004,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[53],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PrintMediaCentr Podcast with SinaLite&#039;s President -<\/title>\n<meta name=\"description\" content=\"Check out our latest podcast interview with PrintMediaCentr, featuring the President of SinaLite where he gives insight on the print industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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