B2C (Business-to-Consumer)<\/h2>\n
While business-to-business is based on selling bulk to professional buyers, business-to-consumer sells directly to individual audiences. As opposed to companies, individual consumers just want to get straight to the point when it comes to buying products\/services. Consumers won\u2019t want to go through hefty purchasing processes that businesses go through with organizations. Overall, they want a quick and easy transaction. The marketing that goes into the B2C strategy is dedicated to the needs and interests of what would help improve the everyday life of a consumer.<\/p>\n
Examples include:<\/p>\n
- \n
- Netflix offering video streaming services<\/li>\n
- Apple selling laptops, phones, and other electronics<\/li>\n
- Spotify providing digital music services<\/li>\n<\/ul>\n
Another example is if you\u2019re a print seller; when you print for individual consumers, you\u2019re providing a B2C service (e.g. printing family greeting cards for relatives).<\/p>\n
When developing your business branding, keep in mind a few factors that differentiate the two concepts.<\/p>\n
![\"b2b](\"\/printersuccess\/wp-content\/uploads\/2019\/10\/B2B-vs-B2C.png\")
<\/p>\nBuyer Persona<\/h2>\n
- \n
- B2B \u2192 focused on business consumers<\/li>\n
- B2C \u2192 focused on individual consumers based on certain characteristics and demographic<\/li>\n<\/ul>\n
Customer Needs<\/h2>\n