![\"different](\"\/printersuccess\/wp-content\/uploads\/2019\/09\/print-industries.png\")
<\/p>\n
Which industries use print?<\/h2>\n\n- Publishing<\/li>\n
- Healthcare<\/li>\n
- Marketing agencies<\/li>\n
- Retail<\/li>\n
- Real estate<\/li>\n
- Educational institutions<\/li>\n
- Automotive<\/li>\n
- Financial<\/li>\n<\/ul>\n
These are just some of the industries that use print in their business, many of which have gained more than 5% in profit with print. According to the Demand Sector\/Category Rankings by<\/a>\u00a0Print Potential 2018, the top three industries that dominate with print are packaged foods, medical<\/a>, and publishing. Together, around 25 industries account for nearly 95% of print and only continue to increase print demand.<\/p>\nWhich category does your client fall into? Previously, we explained why it\u2019s important to have a target market<\/a>. So how exactly do you target these industries that use print?<\/p>\nHow do you target industries that use print?<\/h2>\nKnow your clients<\/h3>\n
In order to meet your clients\u2019 expectations, identify who they are, what they do, and what they want. For example, if you\u2019re selling to the automotive industry, take into consideration what you often see when you walk into a car dealership. Aside from the business cards<\/a> you typically see on the agents\u2019 desks, you may have also come across print products such as:<\/p>\n\n- Presentation folders<\/a><\/li>\n
- Booklets<\/a><\/li>\n
- Letterheads<\/a><\/li>\n
- Pens<\/a><\/li>\n<\/ul>\n
The primary goal of print products is to effectively convey a message to the target audience; whether the published material is a magazine or a brochure, the type of medium is also a factor in how effective it is in sending the message across.<\/p>\n
Connect with these industries<\/h3>\n
Successful marketing should come across as sincere and authentic; high quality printing can build a more trustworthy relationship between the client and customers, and also leaves a strong impression for the brand. It\u2019s important to show consumers that you have multiple touch points in terms of marketing, which shows how valuable you are as a business. Simply being online in the digital space isn\u2019t enough, and clients should be extending their reach in as many directions as they can when it comes to their marketing strategy.<\/p>\n
When it comes to connecting to potential clients who require print, there are a few ways to approach this.<\/p>\n
\n- Networking<\/li>\n
- Trade shows<\/li>\n
- Social media<\/li>\n<\/ul>\n
Print media also often holds more meaning in messages compared to digital media. For industries such as the wedding industry for example, traditional print media holds much more value. Weddings are personal events that require more intricate approaches. While sending digital wedding invitations through email aren\u2019t exactly frowned upon per se, it\u2019s not as appreciated as a printed postcard invitation<\/a>, especially if some guests are part of an older generation that doesn\u2019t have email accounts. Wedding businesses actually thrive off of the printing industry, as weddings rely on all sorts of print products, such as:<\/p>\n\n- Greeting cards<\/a><\/li>\n
- Banners<\/a><\/li>\n
- Tent cards<\/a><\/li>\n
- Postcards<\/a><\/li>\n
- Canvas<\/a><\/li>\n<\/ul>\n
Weddings are live events and as you live in the present moment, more can be done with traditional print products instead of digital, as print products are more presentable in these events and make guests feel more emotionally connected. Print can come across as more personalized and inspiring with custom designs, making the impact of the message being delivered to consumers more powerful and effective.<\/p>\n
Identify what the client\u2019s values are<\/h3>\n
In terms of targeting industries that use print, some questions to ask:<\/p>\n
\n- Are they eco-friendly and practice sustainability? Recommend Kraft<\/a> cardstock<\/li>\n
- Are they a small business looking to grow into a corporate brand? Try car magnets<\/a><\/li>\n
- Are they running in the election campaign? Coroplast yard signs<\/a> are always needed<\/li>\n
- Are they looking to make employees seem more reputable? Print custom apparel<\/a> to represent the brand<\/li>\n
- Etc.<\/li>\n<\/ul>\n
Below is an infograph that highlights some common values clients have.<\/p>\n
![\"common](\"\/printersuccess\/wp-content\/uploads\/2019\/09\/client-values.png\")
<\/p>\n
Providing more options<\/h3>\n
When it comes to reaching out to clients, note that you should provide options for them. While you may have already identified which target market they belong to and have an idea on what products they would need, be considerate and expand your product selection to fit their area of interest so that they have the freedom to choose what fits their needs.<\/p>\n
At SinaLite, we print a variety of products that cater to many different types of businesses with different types of needs. Print products that may stand out to your clients can include:<\/p>\n
\n- Business cards<\/a><\/li>\n
- Postcards<\/a><\/li>\n
- Brochures<\/a><\/li>\n
- Coroplast signs<\/a><\/li>\n
- Door hangers<\/a><\/li>\n
- Roll labels<\/a><\/li>\n
- Pull-up banners<\/a><\/li>\n<\/ul>\n
Print with success<\/h3>\n
There\u2019s a bridge that connects the physical world with the digital, and when it comes to targeting industries that use print, understand what mediums work with their business growth strategy. Linking print and online strategies together can successfully build brand loyalty when you showcase what the business has to offer to customers in a personal way.<\/p>\n
The need for tangibility is something that enhances a customer\u2019s experience in a way that many online advertisements can\u2019t. Once you understand your client\u2019s target audience, you can help successfully grow their business with effective printing.<\/p>\n","protected":false},"excerpt":{"rendered":"
All kinds of industries that use print products to promote their services.<\/p>\n","protected":false},"author":10,"featured_media":4845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[171,165],"tags":[41,221],"yoast_head":"\n
Industries That Use Print (And How to Target Them) Marketing<\/title>\n<meta name=\"description\" content=\"The print industry is far from dead, and many industries rely on print more than you know. Learn all about industries that use print and how to target them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinalite.com\/printersuccess\/industries-that-use-print-and-how-to-target-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industries That Use Print (And How to Target Them) Marketing\" \/>\n<meta property=\"og:description\" content=\"The print industry is far from dead, and many industries rely on print more than you know. Learn all about industries that use print and how to target them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinalite.com\/printersuccess\/industries-that-use-print-and-how-to-target-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Printer Success Center\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-27T14:37:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T15:27:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/Industries.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chloe Cameron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sinalite\" \/>\n<meta name=\"twitter:site\" content=\"@sinalite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Cameron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/industries-that-use-print-and-how-to-target-them\/\",\"url\":\"https:\/\/sinalite.com\/printersuccess\/industries-that-use-print-and-how-to-target-them\/\",\"name\":\"Industries That Use Print (And How to Target Them) Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#website\"},\"datePublished\":\"2019-09-27T14:37:23+00:00\",\"dateModified\":\"2025-05-28T15:27:15+00:00\",\"author\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/8db406e94638e98a2b33335235be1278\"},\"description\":\"The print industry is far from dead, and many industries rely on print more than you know. 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These are just some of the industries that use print in their business, many of which have gained more than 5% in profit with print. According to the Demand Sector\/Category Rankings by<\/a>\u00a0Print Potential 2018, the top three industries that dominate with print are packaged foods, medical<\/a>, and publishing. Together, around 25 industries account for nearly 95% of print and only continue to increase print demand.<\/p>\n Which category does your client fall into? Previously, we explained why it\u2019s important to have a target market<\/a>. So how exactly do you target these industries that use print?<\/p>\n In order to meet your clients\u2019 expectations, identify who they are, what they do, and what they want. For example, if you\u2019re selling to the automotive industry, take into consideration what you often see when you walk into a car dealership. Aside from the business cards<\/a> you typically see on the agents\u2019 desks, you may have also come across print products such as:<\/p>\n The primary goal of print products is to effectively convey a message to the target audience; whether the published material is a magazine or a brochure, the type of medium is also a factor in how effective it is in sending the message across.<\/p>\n Successful marketing should come across as sincere and authentic; high quality printing can build a more trustworthy relationship between the client and customers, and also leaves a strong impression for the brand. It\u2019s important to show consumers that you have multiple touch points in terms of marketing, which shows how valuable you are as a business. Simply being online in the digital space isn\u2019t enough, and clients should be extending their reach in as many directions as they can when it comes to their marketing strategy.<\/p>\n When it comes to connecting to potential clients who require print, there are a few ways to approach this.<\/p>\n Print media also often holds more meaning in messages compared to digital media. For industries such as the wedding industry for example, traditional print media holds much more value. Weddings are personal events that require more intricate approaches. While sending digital wedding invitations through email aren\u2019t exactly frowned upon per se, it\u2019s not as appreciated as a printed postcard invitation<\/a>, especially if some guests are part of an older generation that doesn\u2019t have email accounts. Wedding businesses actually thrive off of the printing industry, as weddings rely on all sorts of print products, such as:<\/p>\n Weddings are live events and as you live in the present moment, more can be done with traditional print products instead of digital, as print products are more presentable in these events and make guests feel more emotionally connected. Print can come across as more personalized and inspiring with custom designs, making the impact of the message being delivered to consumers more powerful and effective.<\/p>\n In terms of targeting industries that use print, some questions to ask:<\/p>\n Below is an infograph that highlights some common values clients have.<\/p>\n When it comes to reaching out to clients, note that you should provide options for them. While you may have already identified which target market they belong to and have an idea on what products they would need, be considerate and expand your product selection to fit their area of interest so that they have the freedom to choose what fits their needs.<\/p>\n At SinaLite, we print a variety of products that cater to many different types of businesses with different types of needs. Print products that may stand out to your clients can include:<\/p>\n There\u2019s a bridge that connects the physical world with the digital, and when it comes to targeting industries that use print, understand what mediums work with their business growth strategy. Linking print and online strategies together can successfully build brand loyalty when you showcase what the business has to offer to customers in a personal way.<\/p>\n The need for tangibility is something that enhances a customer\u2019s experience in a way that many online advertisements can\u2019t. Once you understand your client\u2019s target audience, you can help successfully grow their business with effective printing.<\/p>\n","protected":false},"excerpt":{"rendered":" All kinds of industries that use print products to promote their services.<\/p>\n","protected":false},"author":10,"featured_media":4845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[171,165],"tags":[41,221],"yoast_head":"\nHow do you target industries that use print?<\/h2>\n
Know your clients<\/h3>\n
\n
Connect with these industries<\/h3>\n
\n
\n
Identify what the client\u2019s values are<\/h3>\n
\n
<\/p>\nProviding more options<\/h3>\n
\n
Print with success<\/h3>\n