{"id":4729,"date":"2019-09-11T14:00:41","date_gmt":"2019-09-11T18:00:41","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=4729"},"modified":"2025-05-28T18:14:21","modified_gmt":"2025-05-28T22:14:21","slug":"why-brand-aesthetic-and-color-are-important-for-your-business","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/why-brand-aesthetic-and-color-are-important-for-your-business\/","title":{"rendered":"Why Brand Aesthetic and Color Are Important for Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For most companies, developing your brand aesthetic may be one of the most challenging parts of the creative process. It\u2019s what makes your business draw attention from potential clients at first glance, so the first impression is important.<\/span><br \/>\n<span style=\"font-weight: 400;\">So how does one make their business unique and stand out from the rest? Your choice of colors and overall brand aesthetic are a vital tool to telling the story of your business to audiences, for numerous reasons.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">As humans, it\u2019s natural for us to be attracted to visuals. Perception is an ability used every day in our daily lives, and doesn\u2019t just affect our sight, but our overall senses as well. Often you hear the saying \u201c<\/span><i><span style=\"font-weight: 400;\">Don\u2019t judge a book by its cover<\/span><\/i><span style=\"font-weight: 400;\">,\u201d yet we\u2019ve all done it. Whether you\u2019re meeting someone new or shopping for an item, you\u2019ve made a judgement based on first glance.<\/span><\/p>\n<p>\u00a0<\/p>\n<div class=\"mceTemp\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"people shaking hands after agreeing on brand aesthetic\" class=\"aligncenter wp-image-4730 size-large\" height=\"499\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/09\/chris-liverani-9cd8qOgeNIY-unsplash-1024x663.jpg\" width=\"770\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/chris-liverani-9cd8qOgeNIY-unsplash-1024x663.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/chris-liverani-9cd8qOgeNIY-unsplash-300x194.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/chris-liverani-9cd8qOgeNIY-unsplash-768x497.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/chris-liverani-9cd8qOgeNIY-unsplash-370x240.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/chris-liverani-9cd8qOgeNIY-unsplash-270x175.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/chris-liverani-9cd8qOgeNIY-unsplash-618x400.jpg 618w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/chris-liverani-9cd8qOgeNIY-unsplash-740x479.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h6><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Photo by <\/span><a href=\"https:\/\/unsplash.com\/@chrisliverani?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><span style=\"font-weight: 400;\">Chris Liverani<\/span><\/a><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/unsplash.com\/search\/photos\/handshake?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/span><\/h6>\n<blockquote><p>\u201cYou never get a second chance to make a first impression.\u201d &#8211; Will Rogers<\/p><\/blockquote>\n<p>\u00a0<\/p>\n<h3><b><\/b><b>Questions to Ask<br \/>\n<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">In order to make your brand stand out while staying original, you need to know your brand first.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your goal with the brand?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is your target audience?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What message do you want to convey to your audience?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you want others to view your brand?<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These questions are important to ask yourself as you figure out what the visual design for your brand will be like. In order to be successful, your clients have to not only know who you are, but like you enough to keep coming back.<\/span><\/p>\n<h3><b><br \/>\nKnowing Your Target Audience<br \/>\n<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">What makes a brand stand out to the audience is something we all have: <\/span><b>personality.<\/b><span style=\"font-weight: 400;\"> It\u2019s what makes each individual unique, and this applies to brands as well. In order to tell the story of your brand, the way you express your message is important. This is where visuals such as aesthetic and color play in.\u00a0<\/span><\/p>\n<p>It also depends on who your target audience is. <i>Is your brand targeted towards a younger audience such as millennials? Or is your brand targeted towards a more older and professional group of people?<\/i> Depending on who your audience is, this helps determine the visual style and look for your brand that will attract that certain group you\u2019re trying to reach.<\/p>\n<p>\u00a0<\/p>\n<h6><img loading=\"lazy\" decoding=\"async\" alt=\"brand aesthetic of older brand\" class=\"alignnone wp-image-4742 size-full\" height=\"127\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/09\/download.png\" width=\"396\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/download.png 396w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/download-300x96.png 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/download-370x119.png 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/download-270x87.png 270w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/h6>\n<h6>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"https:\/\/ca.coach.com\">https:\/\/ca.coach.com<\/a> <strong>(Older target audience)\u00a0 <\/strong><\/h6>\n<h6>\u00a0 <img loading=\"lazy\" decoding=\"async\" alt=\"brand aesthetic of younger brand\" class=\"alignnone wp-image-4741 size-medium\" height=\"300\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/09\/4941d4c5c9c194fa533f50984042f667-300x300.jpg\" width=\"300\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/4941d4c5c9c194fa533f50984042f667-300x300.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/4941d4c5c9c194fa533f50984042f667-150x150.jpg 150w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/4941d4c5c9c194fa533f50984042f667-370x370.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/4941d4c5c9c194fa533f50984042f667-270x270.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/4941d4c5c9c194fa533f50984042f667-400x400.jpg 400w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/4941d4c5c9c194fa533f50984042f667.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h6>\n<h6>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <a href=\"https:\/\/www.nike.com\/ca\/\">https:\/\/www.nike.com\/ca\/<\/a> <strong>(Younger target audience)<\/strong><\/h6>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Deciding on a target audience narrows down to what the style of your brand will be. <\/span><i><span style=\"font-weight: 400;\">Is it going to be modern? Minimalistic? Retro? Classic?<\/span><\/i><span style=\"font-weight: 400;\"> Research what\u2019s trending amongst your target audience to know what works and what doesn\u2019t.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Aesthetically-pleasing designs is a starting point in putting your target audience in a positive mood, providing a long-term effect on how clients view your brand. Colors are pivotal in storytelling and are often associated with expression. Emotions and personality are resonated through color, and plays a major role in media and culture. <\/span><i><span style=\"font-weight: 400;\">Are you going for something classy for a more mature and professional audience? Or is your brand more casual and fun for a younger audience?\u00a0<\/span><\/i><br \/>\n<span style=\"font-weight: 400;\">Knowing proper color palettes and deciding on one is crucial for brand development. The last thing you want is for your brand to look tacky and cheap.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stray away from the typical RGB combination that every other company so often uses, and try to mix it up a bit and don\u2019t be afraid to throw in a bold color or two to add some flare (easy on the eyes though, nothing too vibrant!)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Going for classy and elegant? A soft, romantic color palette such as light neutrals and blues can give a very sophisticated look<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep in mind that if you\u2019re planning to print your logo, it should look good in CMYK too<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3><b>Design &amp; Success<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">There are many companies who have become easily recognizable thanks to their signature style. For example, look at <\/span><a href=\"https:\/\/www.apple.com\/ca\/\"><span style=\"font-weight: 400;\">Apple<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.amazon.ca\/\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\">. These companies have become some of the world\u2019s top businesses, with millions using their services daily. One look at their logo and you immediately know what the company is. Easily definable without anyone having to question who or what they are, their style has become part of the brand\u2019s signature which distinguishes their individuality.<\/span><\/p>\n<p>\u00a0<\/p>\n<h6><img loading=\"lazy\" decoding=\"async\" alt=\"brand aesthetic of successful company\" class=\"alignnone wp-image-4767 size-full\" height=\"293\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/09\/Apple-Amazon-B.jpg\" width=\"560\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/Apple-Amazon-B.jpg 560w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/Apple-Amazon-B-300x157.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/Apple-Amazon-B-370x194.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/Apple-Amazon-B-270x141.jpg 270w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/h6>\n<h6>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0https:\/\/www.garycarmell.com\/winners-like-apple-amazon\/<\/h6>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Another example is the beauty brand <\/span><a href=\"https:\/\/www.glossier.com\/\"><span style=\"font-weight: 400;\">Glossier<\/span><\/a><span style=\"font-weight: 400;\">. What started out as a small indie-beauty business became a well-known cult favorite soon after its launch, taking the beauty industry by storm. Targeted towards young millennials, many have praised the company for the way it promotes natural beauty and skincare before makeup.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"brand aesthetic of millennial company\" class=\"alignnone wp-image-4782 size-full\" height=\"702\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/09\/fef2819901079fc43bb03958440f95a0.jpg\" width=\"564\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/fef2819901079fc43bb03958440f95a0.jpg 564w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/fef2819901079fc43bb03958440f95a0-241x300.jpg 241w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/fef2819901079fc43bb03958440f95a0-370x461.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/fef2819901079fc43bb03958440f95a0-270x336.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/09\/fef2819901079fc43bb03958440f95a0-321x400.jpg 321w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<h6>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 https:\/\/www.pinterest.ca\/pin\/239394536427362473\/<\/h6>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Upon first glance, the brand resonates simplicity, but doesn\u2019t come across as boring to viewers. Associated with light pastel colors such as \u201cMillennial Pink\u201d and light shimmer, the brand doesn\u2019t come across as over-the-top unlike other beauty brands. The design and visuals are minimalistic, making the brand stand out to the younger audience because of the ongoing trend of minimalism in that target audience.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>Functional Design<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">As you develop your brand, keep in mind how the aesthetics balance out with usability, as design should also be functional. Your overall look should reflect what your brand is trying to sell, and being able to stay consistent with your audience is great when it comes to showcasing your personality through your brand. Putting importance in your aesthetic helps you get a better understanding of your own brand, while connecting with your audience throughout the brand\u2019s growth.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">The creative process can be difficult at times, but once you have it developed, the options of printing materials for your business are endless. <\/span><br \/>\n<span style=\"font-weight: 400;\"><em>Start showcasing your brand aesthetic by heading over to <\/em><\/span><em><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=marketing&amp;utm_term=102&amp;utm_content=SinaLite\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">SinaLite<\/span><\/a><span style=\"font-weight: 400;\"> and check out the many different ways you can reach out to your audience through print.<\/span><\/em><\/p>\n<p>Related post: <a href=\"https:\/\/www.cfimperio.com\/viagra-understanding-its-uses-benefits-and-risks\/\" rel=\"noopener noreferrer\">Viagra: Understanding Its Uses, Benefits, and Risks<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Your choice of colors and overall brand aesthetic are a vital tool to telling the story of your business.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":4794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[165,174],"tags":[206,281,41,280],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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