{"id":4697,"date":"2019-11-23T11:29:19","date_gmt":"2019-11-23T16:29:19","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=4697"},"modified":"2025-05-28T12:04:43","modified_gmt":"2025-05-28T16:04:43","slug":"is-it-time-to-diversify","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/is-it-time-to-diversify\/","title":{"rendered":"Is It Time to Diversify? When Big Clients Get Dangerous"},"content":{"rendered":"

It\u2019s a good to have a big client who consistently orders from your print business. They help your business generate lots of revenue as they place repeat orders, making you feel like your business is set for years to come. But is it? Research shows that relying on just a few big clients for your revenue could be dangerous. Print businesses need client diversity, just like businesses in other industries.<\/span><\/p>\n

Why is the lack of client diversity dangerous?<\/span><\/h2>\n

A lack of client diversity can pose threats to your print business in the long term. There are several reasons for this. Read on to find out!<\/span><\/p>\n

1. High Risk<\/h3>\n

Relying on one or just a few big clients for most of your revenue means that you have more to lose if they change their minds. While their orders have a large positive impact on your business, their choices can also negatively impact it. What if they start going to a competitor instead, or if they close down? What if they delay their payments? <\/span>A Financial Post article<\/span><\/a> on the same topic expresses this well: \u201cIf your business relies on a single client, you\u2019re one decision away from disaster.\u201d<\/span><\/p>\n

2. Concentrated Power<\/h3>\n

When power is concentrated in the hands of your biggest clients, it\u2019s harder for you to negotiate fairly. You may find yourself losing out. For example, you may be forced to push your prices lower in order to keep these big clients, and in doing so, you can also lose out on profits.<\/span><\/p>\n

3. Industry Risk<\/h3>\n

Maybe you have several small clients who are from one industry. While this is less risky than having a few big clients monopolize your business, it still has its dangers. What if a major event impacts their entire industry? For example, if most of your clients are real estate agents, a recession could cause many of them to go out of business and therefore stop printing with you.<\/span><\/p>\n