{"id":4688,"date":"2019-08-16T09:14:07","date_gmt":"2019-08-16T13:14:07","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=4688"},"modified":"2025-05-28T11:09:54","modified_gmt":"2025-05-28T15:09:54","slug":"how-upselling-and-cross-selling-get-you-more-print-orders","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/how-upselling-and-cross-selling-get-you-more-print-orders\/","title":{"rendered":"Why Every Print Seller Should Try Upselling and Cross-Selling"},"content":{"rendered":"

As a print seller, getting clients to order more from you can be hard. After all, don\u2019t print customers already know what they need before they place their order? The truth is, your clients <\/span>think<\/span><\/i> they know what they need. There might be print products that they aren\u2019t aware of that could help them. It\u2019s your job as the print seller to suggest ways to bring them more value. You\u2019ll be helping both your client and yourself. So whether you\u2019re a printer, print broker, or other type of print professional, it\u2019s time to start upselling and cross-selling<\/strong>.<\/span><\/p>\n

What are upselling and cross-selling?<\/span><\/h2>\n

Both upselling and cross-selling are techniques to increase your profits. Upselling<\/strong> is when you suggest an upgrade for a product that your customer is planning to buy. For example, if your client is going to order 14pt postcards<\/a>, you can suggest that they upgrade to 16pt instead<\/a>.<\/span>
\nCross-selling<\/strong>, on the other hand, is when you sell another product that goes well with the original order. A classic example is when you\u2019re asked if you want fries with your burger. In the printing industry, this could be asking if they need envelopes printed with their letterheads.<\/span><\/p>\n

Why is it important to upsell and cross-sell?<\/span><\/h2>\n

The best time to make more sales is when your customers have decided to buy something. At this point your clients are already in the mindset to buy. Upselling and cross-selling both have unique benefits. Let\u2019s take a look at some of them.<\/span><\/p>\n

Why is upselling important?<\/span><\/h3>\n

Here are 5 reasons why upselling helps you earn more from printing.<\/p>\n

1. Better client relationships<\/h4>\n

Upselling based on your customers\u2019 needs shows them that you care about<\/a> meeting those needs. And once you\u2019re able to meet them, they\u2019ll trust you more in the future and come to your for their other print projects. This leads to a higher customer lifetime value<\/strong>.<\/span><\/p>\n

2. Added value<\/h4>\n

Not only will you get more value out of the transaction, but so will your customers. For example, instead of ordering regular business cards, you successfully upsell spot UV business cards<\/a> to them. Your customer hands them out and gets noticed because the cards stand out from the rest. They\u2019ve received value from their upgrade.<\/span><\/p>\n

3. Good use of investments<\/h4>\n

Maybe you have a coater or a cutter that is sitting in your facility without much work. Upselling is your chance to put your investments to good use!<\/span><\/p>\n

4. A chance to try something new<\/h4>\n

Some clients want to try something new but are afraid. They need a little prompting. Upselling could be exactly what they need. Maybe this upgraded version of their printing was what they wanted all along\u2014they just never had the chance to try it.<\/span><\/p>\n

5. Business upgrade<\/h4>\n

Upselling helps take you to the next level of the printing business. It elevates you as a premium printer who is able to offer more luxury products in addition to your regular ones.<\/span><\/p>\n

Why is cross-selling important?<\/span><\/h3>\n

Here are 5 reasons why cross-selling helps you earn more from printing.<\/p>\n

1. One-stop shop<\/h4>\n

When your clients see that you\u2019re able to provide a large variety of print products, they\u2019ll be more likely to go to you for all their printing needs. They can get everything they need done in one place. They\u2019ll eventually stop going to your competitors.<\/span><\/p>\n

2. Money saver<\/h4>\n

You may wish to provide a discount when customers order an additional product or service with their original order. This helps them save money, but upselling can help you save money too! For example, you\u2019ll be able to package products together and ship them more affordably.<\/span><\/p>\n

3. Time saver<\/h4>\n

The same applies to time. Your clients will save time by getting more done all at once, and you will save time by printing everything for them at once. The more time you eliminate from quoting, setting up equipment, delivery, etc., the more time you have to focus on other tasks to grow your print business.<\/span><\/p>\n

4. Spotlight unnoticed products<\/h4>\n

Cross-selling is an opportunity to introduce your clients to lesser-noticed products. Who knows? They might end up really liking these product suggestions and placing repeat orders<\/strong>.<\/span><\/p>\n

5. Less price competition<\/h4>\n

Cross-selling makes it harder for your clients to compare prices with your competitors. They may know the cost of printing one pull up banner<\/a>, but they\u2019re less likely to know the special discounted price they\u2019ll get when the banner is bundled with a set of flyers<\/a> and a box of business cards<\/a>.<\/span><\/p>\n

The bottom line? Everyone wins.<\/span><\/h2>\n

Cross-selling and upselling are great ways for you to sell more print. These two golden techniques are important for printing companies that want to get more orders. If you never try, you\u2019ll never know whether you could have gotten that extra order…<\/span>
\nBut what if you don\u2019t have enough options to upsell or cross-sell? Not to worry\u2014SinaLite<\/strong> <\/a>prints over 1,000 types of print products with lots of customization options, all at wholesale prices available only to print sellers like you. Take a look at their full product catalog here<\/a>.<\/span>
\nEnjoyed this article? Subscribe to Printer Success<\/a> for more weekly articles on growing your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As a print seller, getting clients to order more from you can be hard. 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