{"id":4483,"date":"2019-07-12T09:02:51","date_gmt":"2019-07-12T13:02:51","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=4483"},"modified":"2025-05-28T18:23:12","modified_gmt":"2025-05-28T22:23:12","slug":"how-to-prepare-for-printing-trade-shows","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/how-to-prepare-for-printing-trade-shows\/","title":{"rendered":"How to Prepare for Printing Trade Shows"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">How to Prepare for Exhibiting at a Printing Trade Show<\/h2>\n\n\n<p>Printing trade shows are big events for print businesses. This is because they\u2019re a massive opportunity for networking, learning, finding deals, getting customers and promoting products. But they can also feel overwhelming to prepare for, especially if you\u2019re a first time exhibitor.<\/p>\n\n\n<p>To help print professionals who are planning to exhibit at a print industry trade show, we\u2019ve created a checklist to help you prepare your booth or table, so follow along and get ready for a productive trade show.<\/p>\n\n\n<h2 class=\"wp-block-heading\">The Exhibitor&#8217;s Pre-Show Planning Checklist<\/h2>\n\n\n<p>After you\u2019ve registered as an exhibitor and receive your confirmation, we recommend you begin planning at least 2 months in advance of the show.<\/p>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Plan your booth or table design<\/h4>\n\n\n<p>We have some photos of exhibitor booths and tables at the end of this article, so be sure to read to the end.<\/p>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Order your setup materials and services<\/h4>\n\n\n<p>Having professional setup materials and services is important. However, depending on your design plan, the size of the show and the space that you have as an exhibitor, you may only need some of what we list here:<\/p>\n\n\n<ul>\n<li>Electrical services<\/li>\n<li>WiFi<\/li>\n<li>Carpet<\/li>\n<li>Underpad (recommended if you plan on standing all day)<\/li>\n<\/ul>\n\n\n<p>Order the above well in advance. Typically trade shows will offer an \u201cadvanced\u201d rate on these services that is up to 20% off regular rates. This is usually applicable a month or so before the show and is a big money saver.<\/p>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Book accommodations if trade show is out-of-town<\/h4>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Decide on a goal<\/h4>\n\n\n<p>What is the main reason you are going to exhibit at this trade show? For example, it could be to:<\/p>\n\n\n<ul>\n<li>Capture leads<\/li>\n<li>Promote new products<\/li>\n<li>Promote a special offer<\/li>\n<li>Find potential partners or suppliers<\/li>\n<li>Learn more about a particular aspect of the industry<\/li>\n<li>Or any other goal that would be beneficial for your business<\/li>\n<\/ul>\n\n\n<p>Then you can decide what to bring to the trade show should be based on your goal.<\/p>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Prepare necessary electronic devices<\/h4>\n\n\n<p>Some trade shows provide lead capturing devices (e.g. scanners). You should therefore check with the organizers to see what they provide.<\/p>\n\n\n<ul>\n<li>Obtain any other electronic devices that you currently don\u2019t have<\/li>\n<li>Set up device<\/li>\n<li>Install necessary applications<\/li>\n<li>Test it out<\/li>\n<li>Have a backup in case of technical difficulties<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Make sure your website is working and up to date<\/h4>\n<p>In addition, you may also want to do the following:<\/p>\n\n\n<ul>\n<li>Audit website<\/li>\n<li>Set up any necessary landing pages<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Make sure your social media is up-to-date<\/h4>\n<p>After all, you don&#8217;t want them to see that the last time you posted was 2 years ago.<\/p>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Tell everyone you\u2019re going to the event<\/h4>\n\n\n<p>We recommend doing this through:<\/p>\n\n\n<ul>\n<li>Your newsletter<\/li>\n<li>Audit website<\/li>\n<li>Your social media accounts<\/li>\n<li>Any other communication method your business has<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Print materials for your booth or table<\/h4>\n\n\n<p>You\u2019re a print business, so show off your printing services with print! We recommend using these print products:<\/p>\n\n\n<ul>\n<li><a aria-label=\"Pull up banners (opens in a new tab)\" href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=large-format\/pull-up-banners.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=093&amp;utm_content=Pull_up_banners\" rel=\"noreferrer noopener\" target=\"_blank\">Pull up banners<\/a><\/li>\n<li><a aria-label=\"Business cards  (opens in a new tab)\" href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/business-cards.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=093&amp;utm_content=Business_cards\" rel=\"noreferrer noopener\" target=\"_blank\">Business cards <\/a><\/li>\n<li><a aria-label=\"Postcards (opens in a new tab)\" href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/postcards.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=093&amp;utm_content=Postcards\" rel=\"noreferrer noopener\" target=\"_blank\">Postcards<\/a><\/li>\n<li><a aria-label=\"Brochures (opens in a new tab)\" href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/brochures.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=093&amp;utm_content=Brochures\" rel=\"noreferrer noopener\" target=\"_blank\">Brochures<\/a><\/li>\n<li>Printed samples<\/li>\n<li>Promotional items to hand out (pens, stickers, etc.)<\/li>\n<li>Company apparel printed (<a aria-label=\"t-shirts (opens in a new tab)\" href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=apparel.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=093&amp;utm_content=Apparel\" rel=\"noreferrer noopener\" target=\"_blank\">t-shirts<\/a>) for your staff<\/li>\n<li>Other print items that highlight your products and services (presentation folders, display boards, flyers, etc.)<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Buy or rent all necessary setup and tear-down tools<\/h4>\n\n\n<p>This includes trolleys, carrying cases, duct tape or anything else that will help make setting up and tearing down easier.<\/p>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Make transportation arrangements<\/h4>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Schedule and train staff<\/h4>\n\n\n<p>Have at least 2 people at your booth so that you don\u2019t lose any opportunities to talk to people, as some of them aren\u2019t willing to wait for you to finish speaking to another attendee. Moreover, having an extra person ensures that your booth won\u2019t be empty at lunch.<\/p>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Have all the necessary information about the trade show<\/h4>\n\n\n<ul>\n<li>Address of the venue<\/li>\n<li>Your booth or table number<\/li>\n<li>Your badge or registration code<\/li>\n<li>Emergency contact information<\/li>\n<li>Hours of show<\/li>\n<li>Program schedule<\/li>\n<li>Dimensions of your booth or table<\/li>\n<li>Map of the venue<\/li>\n<li>The venue WiFi info<\/li>\n<li>Important people or businesses that you want to interact with at the show<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\">\u2610 Plan post-show follow up<\/h4>\n\n\n<p>Reach out to the people and businesses you interacted with at the show so that you don\u2019t lose leads or potential opportunities.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Printing Trade Show Booth and Table Examples<\/h2>\n\n\n<p>Need some ideas on your booth or table design? Get inspired with these examples, all created by printing businesses at real trade shows.<\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"SinaLite booth at Graphics Canada trade show\" class=\"wp-image-4497\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-1024x768.jpg\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-1024x768.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-300x225.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-768x576.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-370x278.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-270x203.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-533x400.jpg 533w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-740x555.jpg 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada-80x60.jpg 80w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/SinaLite-Graphics-Canada.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption><a aria-label=\"SinaLite (opens in a new tab)\" href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=093&amp;utm_content=SinaLite\" rel=\"noreferrer noopener\" target=\"_blank\">SinaLite<\/a>, one of Canada&#8217;s leading wholesale trade printers<\/figcaption>\n<\/figure>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"385\" alt=\"Minuteman Press Bellerose booth\" class=\"wp-image-4489\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/07\/Minuteman-Press.jpg\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Minuteman-Press.jpg 421w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Minuteman-Press-300x274.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Minuteman-Press-370x338.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Minuteman-Press-270x247.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Minuteman-Press-328x300.jpg 328w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/>\n<figcaption>Source: <a aria-label=\"Minuteman Bellerose (opens in a new tab)\" href=\"https:\/\/www.minutemanbellerose.com\/products_services\/product_pages\/tradeshowdisplays.html\" rel=\"noreferrer noopener\" target=\"_blank\">Minuteman Bellerose<\/a><\/figcaption>\n<\/figure>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" alt=\"Allegra marketing print and mail at Great Falls \" class=\"wp-image-4490\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra-1024x532.jpg\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra-1024x532.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra-300x156.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra-768x399.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra-370x192.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra-270x140.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra-769x400.jpg 769w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra-740x385.jpg 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Allegra.jpg 1962w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption>Source: <a aria-label=\"Allegra Great Falls (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/AllegraGreatFalls\/photos\/have-a-trade-show-coming-up-a-booth-at-the-state-fair-let-allegra-great-falls-he\/2134797419883074\/\" rel=\"noreferrer noopener\" target=\"_blank\">Allegra Great Falls<\/a><\/figcaption>\n<\/figure>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" alt=\"SpeedPro booth at Memphis East\" class=\"wp-image-4491\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/07\/Speedpro.jpg\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Speedpro.jpg 600w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Speedpro-300x225.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Speedpro-370x278.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Speedpro-270x203.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Speedpro-533x400.jpg 533w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Speedpro-80x60.jpg 80w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<figcaption>Source: <a aria-label=\"SpeedPro Memphis East (opens in a new tab)\" href=\"http:\/\/www.speedpromemphiseast.com\/portfolio\/\" rel=\"noreferrer noopener\" target=\"_blank\">SpeedPro Memphis East<\/a><\/figcaption>\n<\/figure>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"479\" alt=\"Instant Imprints Downtown WPG\" class=\"wp-image-4492\" src=\"\/printersuccess\/wp-content\/uploads\/2019\/07\/Instant-Imprints.jpg\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Instant-Imprints.jpg 640w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Instant-Imprints-300x225.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Instant-Imprints-370x277.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Instant-Imprints-270x202.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Instant-Imprints-534x400.jpg 534w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Instant-Imprints-80x60.jpg 80w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n<figcaption>Source: <a aria-label=\"Instant Imprints Downtown WPG (opens in a new tab)\" href=\"https:\/\/instantimprints.com\/centers\/conventioncentrewinnipeg\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instant Imprints Downtown WPG<\/a><\/figcaption>\n<\/figure>\n\n\n<p>We wish you an excellent trade show experience!<\/p>\n\n\n<p>Check this: <a href=\"https:\/\/www.isummersoft.com\/best-pills-for-erection-a-comprehensive-guide-to-enhanced-sexual-health\/\" rel=\"noopener noreferrer\">Best Pills for Erection: A Comprehensive Guide to Enhanced Sexual Health<\/a><\/p><p><em>Want to learn more about growing your print business? <a href=\"\/printersuccess\/newsletter\/\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to Printer Success.<\/a><\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A checklist to help you prepare your printing trade show booth or table.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":4505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[171,11],"tags":[214],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Prepare for Printing Trade Shows - Exhibitor&#039;s Checklist<\/title>\n<meta name=\"description\" content=\"Printing trade shows are big events for print businesses. We\u2019ve created a checklist to help you prepare your exhibitor&#039;s booth or table for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinalite.com\/printersuccess\/how-to-prepare-for-printing-trade-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prepare for Printing Trade Shows - Exhibitor&#039;s Checklist\" \/>\n<meta property=\"og:description\" content=\"Printing trade shows are big events for print businesses. We\u2019ve created a checklist to help you prepare your exhibitor&#039;s booth or table for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinalite.com\/printersuccess\/how-to-prepare-for-printing-trade-shows\/\" \/>\n<meta property=\"og:site_name\" content=\"Printer Success Center\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-12T13:02:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T22:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2019\/07\/Print-Trade-Show.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haidan Dong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sinalite\" \/>\n<meta name=\"twitter:site\" content=\"@sinalite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haidan Dong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/how-to-prepare-for-printing-trade-shows\/\",\"url\":\"https:\/\/sinalite.com\/printersuccess\/how-to-prepare-for-printing-trade-shows\/\",\"name\":\"How to Prepare for Printing Trade Shows - Exhibitor's Checklist\",\"isPartOf\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#website\"},\"datePublished\":\"2019-07-12T13:02:51+00:00\",\"dateModified\":\"2025-05-28T22:23:12+00:00\",\"author\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/b513ae28ca5e7a2aef078ce44d395b8f\"},\"description\":\"Printing trade shows are big events for print businesses. 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