{"id":3772,"date":"2019-11-26T15:41:42","date_gmt":"2019-11-26T20:41:42","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3772"},"modified":"2025-05-28T18:36:19","modified_gmt":"2025-05-28T22:36:19","slug":"printing-for-wedding-industry","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/printing-for-wedding-industry\/","title":{"rendered":"Printing for the Wedding Industry: Say \u201cI Do\u201d to More Print Orders"},"content":{"rendered":"\n

Wedding season (the months between early summer and early autumn) is fast approaching, which means it\u2019s time to target the wedding industry with your printing services. According to Real Weddings Study: Wedding Spend<\/a><\/em> by The Knot, the average American couple spends around $408 on wedding invitations, and higher spenders average at about $1,098. Don\u2019t miss this opportunity to grow your print profits!<\/p>\n\n\n

Let\u2019s start with a few different types of clients you can target in the vast wedding industry.<\/p>\n\n\n

Who Orders Print for Weddings?<\/h2>\n\n\n

Wedding Planners<\/h3>\n\n\n

Wedding planners are a big client because they buy print for several different weddings a year. They\u2019re usually more knowledgeable about specifications and look for high print quality. Offer them a variety of stocks and coatings along with a large product selection. Remember, wedding planners provide services to the end user, so your selling strategy should be more B2B-focused.<\/p>\n\n\n

The Couple<\/h3>\n\n\n

Brides and grooms don\u2019t usually have a print background, so make sure you use everyday terms to describe your products and services. Don\u2019t overwhelm them with too many choices. Do suggest popular products that other couples have ordered. Price is important to them, so be sure to offer products that fall into different price levels. The couple is usually the decision-makers, so you can upsell and cross-sell to them. <\/p>\n\n\n

The Bridal Party<\/h3>\n\n\n

Bridesmaids and groomsmen sometimes help with the wedding. Just like selling print to the couple, suggest popular choices. However, since they\u2019re not the ultimate decision-makers, upselling and cross-selling may be a little more difficult. Try encouraging them to think about what upgrades or additional products would make the day more special for the couple.<\/p>\n\n\n

Event Venues<\/h3>\n\n\n

Event venues need printing done too, but their printing is more focused on advertising their location and services. They may occasionally need menus and signage printed as well. Like wedding planners, event venues serve end users, so use a B2B approach to sell to them.<\/p>\n\n\n

Other Clients<\/h3>\n\n\n

Other businesses and individuals in the wedding industry that buy print include:<\/p>\n\n\n