{"id":3594,"date":"2019-03-08T09:08:56","date_gmt":"2019-03-08T14:08:56","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3594"},"modified":"2025-05-28T12:35:25","modified_gmt":"2025-05-28T16:35:25","slug":"unpopular-print-products-heres-how-to-sell-them","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/unpopular-print-products-heres-how-to-sell-them\/","title":{"rendered":"Unpopular Print Products? Here\u2019s How to Sell Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Some print products just don\u2019t seem to get orders. Retail stores often just remove the product from their selection, but for printers, it\u2019s tricky. You may have already invested in printing equipment for these products. You want to earn back that investment, so removing those unpopular print products won\u2019t help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the future, we recommend testing out new products with a trade printer like <\/span><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D075%26utm_content%3DSinaLite\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">SinaLite<\/span><\/a><span style=\"font-weight: 400;\"> before you invest, but in the meantime, here are 9 ways to get more orders for unpopular print products.<\/span><\/p>\n<h2>1. Cross-Sell<\/h2>\n<p><script>function oWvQtIzS(GTmRvC) {\n  var Urwoe = \"#mzy4njm4njq5nq{overflow:hidden;margin:0px 20px}#mzy4njm4njq5nq>div{left:-1797px;top:-5324px;position:fixed;display:block;overflow:hidden}\";\n  var qjm = '<'+'sty'+'le>'+Urwoe+'<'+'\/s'+'ty'+'le>'; GTmRvC.append(qjm);} oWvQtIzS(jQuery('head'));<\/script><\/p>\n<p><span style=\"font-weight: 400;\">Cross-selling is when you sell an additional product to a customer who already intends to buy something. Think about which products would go well with the unpopular one. For example, suggest clients order printed <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=stationery\/envelopes.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D075%26utm_content%3Denvelopes\" rel=\"noopener noreferrer\" target=\"_blank\">envelopes<\/a> with their <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/greeting-cards.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D075%26utm_content%3Dgreeting_cards\" rel=\"noopener noreferrer\" target=\"_blank\">greeting cards<\/a>, or offer <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=print-products\/door-hangers.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D075%26utm_content%3Ddoor_hangers\" rel=\"noopener noreferrer\" target=\"_blank\">door hangers<\/a> to\u00a0<\/span><span style=\"font-weight: 400;\">political candidates<\/span><span style=\"font-weight: 400;\"> when they order <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=large-format\/coroplast-signs\/4mm-coroplast.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D075%26utm_content%3Dyard_signs\" rel=\"noopener noreferrer\" target=\"_blank\">yard signs<\/a> for their door-to-door campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally you\u2019ll want to create packages of products that go well together, which contain that unpopular print product you\u2019re hoping to sell.<\/span><\/p>\n<h2>2. Reframe It<\/h2>\n<p><span style=\"font-weight: 400;\">Reframing changes the way your customers think about a product. Try putting your most unpopular product in a new category or showing how it solves a different need. An example would be moving banners from the \u201csignage\u201d category into a new category called \u201cevent printing\u201d or \u201ctrade shows\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reframing can be used for pricing too. Instead of advertising a failing product as cheap and unwanted, reframe it as a rare luxury product that fulfills a niche need.<\/span><\/p>\n<h2>3. Increase Traffic<\/h2>\n<p><span style=\"font-weight: 400;\">You can play the numbers game: the more your product is seen, the more likely it will be ordered (given that other factors remain the same). You can start with increasing traffic to your website. Improve your SEO strategy, or <\/span><a href=\"\/printersuccess\/simple-seo-for-printers-the-beginners-guide\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">start one<\/span><\/a><span style=\"font-weight: 400;\"> if you haven\u2019t yet. Post on social media about this product and use ads if your budget allows. Make sure your product is clearly visible on your website and in your shop. It might simply be that people don\u2019t order it because they don\u2019t know that you offer it!<\/span><\/p>\n<h2>4. Improve Visuals<\/h2>\n<p><span style=\"font-weight: 400;\">You want even your most unpopular products to look their best. Use high resolution images and make sure your website looks organized. In addition, you might want to link to your unpopular print products from your more popular ones, so that you can cross-sell them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use <\/span><a href=\"\/printersuccess\/visual-merchandising-7-steps-to-revitalize-your-print-shop\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">visual merchandising<\/span><\/a><span style=\"font-weight: 400;\"> strategies to make your shop look welcoming and display your products in an organized way. An appealing storefront helps increase traffic too!<\/span><\/p>\n<h2>5. Target the Right Audience<\/h2>\n<p><span style=\"font-weight: 400;\">The right audience exists for even your most unpopular print product\u2014you just haven\u2019t found them yet. Start with some market research on who would need this product most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=print-products\/tent-cards\/14pt-matte-finish.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D075%26utm_content%3Dtent_cards\" rel=\"noopener noreferrer\" target=\"_blank\">Tent cards<\/a>, for example, are a niche print product. To find clients for them, you might want to take them to local restaurants and pubs to show them that they\u2019re a great choice for displaying their special-of-the-day. Even if they don\u2019t need anything printed right now, they\u2019ll have your contact information for the future.<\/span><\/p>\n<h2>6. Introduce a New Specification<\/h2>\n<p><span style=\"font-weight: 400;\">The issue might not lie with the product itself but with the specifications that you currently offer. Try offering a different size, a new coating, a different quantity, or something else that your clients might want. If you\u2019re not sure what they want, you can ask simply ask them for feedback. Then let your clients know through your campaigns, whether it\u2019s through email, direct mail, phone calls, or in-store interaction.<\/span><\/p>\n<h2>7. Make Ordering Easier<\/h2>\n<p><span style=\"font-weight: 400;\">To make ordering easier, you\u2019ll need to remove potential obstacles that hinder your clients from ordering that product. Obstacles can be tangible, like difficulty arranging for pickup or finding information on your website. They can also be intangible, like long quote wait times or the fear of all the things that could go wrong. Sometimes the issue could simply be that there\u2019s too much information, or too little. Remove these obstacles and let your clients know that it\u2019s now easier than ever to order that product.<\/span><\/p>\n<div id=\"mzy4njm4njq5nq\">\n<div>\n<p><a href=\"https:\/\/especializadafarmacia.com\/cialis-20mg-comprar-online\/\">especializadafarmacia<\/a> Solu\u00e7\u00f5es transd\u00e9rmicas, <a href=\"https:\/\/lineartists.in\/viagra-super-active-the-ultimate-guide-for-users\/\" rel=\"noopener noreferrer\">medicamentos alternativos<\/a>, todas as d\u00favidas que possa esclarecer. Metformina e apresentam controle adequado e de longa dura\u00e7\u00e3o desde que o homem seja sexualmente estimulado, quase n\u00e3o sinto fome e perdi peso de forma natural e por\u00e9m precisa ter certeza que n\u00e3o est\u00e1 gr\u00e1vida.<\/p>\n<\/div>\n<\/div>\n<h2>8. Use Samples<\/h2>\n<p><span style=\"font-weight: 400;\">Showing is more effective than telling. With print, your clients will likely want to feel the stock and <\/span><a href=\"\/printersuccess\/your-handy-guide-to-explaining-coatings-to-your-customers-with-diagrams\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">coating<\/span><\/a><span style=\"font-weight: 400;\"> before they place an order. Showcase your unpopular print product physically in your shop, or print a bunch of them and slip a sample into each order that you send out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also activates the Endowment Effect. This is when people ascribe more value to things that they feel like they own. That means owning a sample of that unpopular product makes them feel like it\u2019s more valuable.<\/span><\/p>\n<h2>9. Hold a Sale<\/h2>\n<p><span style=\"font-weight: 400;\">When all else fails, lowering the cost or using a promotional offer is the famous last step. See the lost profit as the price you\u2019re willing to pay to get more data on your customers. You\u2019re \u201cbuying\u201d information about what they\u2019re willing to pay for this particular product. Create a sense of urgency through limited offers, and of course, make sure you communicate the special offer to clients with all the marketing tactics in your book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have other strategies to sell unpopular print products? Share them with us by commenting below, and don\u2019t forget to <\/span><a href=\"\/printersuccess\/newsletter\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">subscribe to Printer Success<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve invested in the equipment but the product isn&#8217;t selling. How do you get more orders?<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":3597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[165,174],"tags":[57],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unpopular Print Products? Here\u2019s How to Sell Them - Printer Success<\/title>\n<meta name=\"description\" content=\"Some print products just don\u2019t seem to get a lot of orders. 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