{"id":3570,"date":"2019-02-22T08:58:59","date_gmt":"2019-02-22T13:58:59","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3570"},"modified":"2025-05-28T18:51:00","modified_gmt":"2025-05-28T22:51:00","slug":"how-to-get-more-print-orders-using-the-marketing-funnel","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/how-to-get-more-print-orders-using-the-marketing-funnel\/","title":{"rendered":"How to Get More Print Orders Using the Marketing Funnel"},"content":{"rendered":"

The marketing funnel, sometimes called purchasing funnel or buyer\u2019s journey, is just as applicable for print businesses as it is for other businesses. It helps you know how to best target your potential print clients in the right way at the right time. There are many versions of the funnel, but we\u2019ll be sticking to the most simple one here.<\/span>
\nEach stage of the marketing funnel requires a different focus because the specific needs of your prospect can vary between stages, even while their overarching need for print remains the same. Knowing which stage they\u2019re in helps you sell your printing services more effectively. We’re going to jump into each stage of the funnel to help you identify where your potential clients are at and learn how to streamline them into placing their first print order with you.<\/span><\/p>\n

Awareness<\/span><\/h2>\n

Your client is most likely at the awareness stage of the marketing funnel if they are…<\/span>
\n\u2610 Just starting to interact with your business<\/span>
\n\u2610 Not very familiar yet with the products you offer<\/span>
\n\u2610 Asking general questions about your printing services<\/span>
\n\u2610 In need of more information before making any decisions<\/span>
\nExample:<\/strong> Jane has just walked into Bob\u2019s Print Shop. She hasn\u2019t been inside before. She meets Bob and asks what he can print. Bob explains that he can print business cards, postcards, flyers, and brochures. He also tells her that Bob\u2019s Print Shop is well known for its quality printing. He asks what he can print for her. Jane says she needs some flyers<\/a>. Bob presents his flyer printing options.<\/span><\/p>\n

What to do at this stage<\/span><\/h3>\n