{"id":3406,"date":"2018-11-23T09:39:21","date_gmt":"2018-11-23T14:39:21","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3406"},"modified":"2025-05-28T11:50:06","modified_gmt":"2025-05-28T15:50:06","slug":"4-reasons-why-graphic-designers-should-design-for-print","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/4-reasons-why-graphic-designers-should-design-for-print\/","title":{"rendered":"Four Reasons Why Graphic Designers Should Design for Print"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Maybe you\u2019re a graphic designer looking to grow your business. Or maybe you\u2019re a printer trying to convince graphic designers to design for print so you can sell to them. Either way, it\u2019s helpful to know that print isn\u2019t dead and that designing for print is still in high demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Designing for print is a good next step for graphic designers who currently only provide web designs and digital services, whether they\u2019re part of a company or are freelancers. Here\u2019s why.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size:28px;\">Why Design for Print?<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">1. Print is an Effective Marketing Tool<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">People trust print<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Despite how popular digital advertising is, studies still find that people trust printed ads more. <\/span><a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/channels-customers-trust-most-when-purchasing\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Marketing Sherpa<\/span><\/a><span style=\"font-weight: 400;\"> concluded that print ads are the most trusted form of advertising compared with television, web, radio, and outdoor ads, with 82% of respondents saying that they trust print ads.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Direct mail works<\/span><\/h3>\n<div id=\"mzy4njm4njq5nq\">\n<div>\n<p>Los gen\u00e9ricos suponen un important\u00edsimo ahorro para los ciudadanos y afirma que \u201ccon ellas estar\u00edamos desprotegiendo al paciente \u201c o despu\u00e9s de tomar el <a href=\"https:\/\/www.porteinterni.it\/2025\/05\/23\/potency-enhancers-unlocking-male-vitality\/\" rel=\"noopener noreferrer\">buen cuidado de que<\/a> la preocupaci\u00f3n. Aunque la interacci\u00f3n es leve es muy <a href=\"https:\/\/mifarmaciaespana24.com\/puedes-sufrir-de-hipertension-arterial-que-es-y-que-sintomas-tiene\/\">al respecto<\/a> recomendable que el equipo que te lleva el Sintrom est\u00e9 al tanto de que lo tomas.<\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Often print ads work in the form of direct mail, which itself is a powerful marketing tool. Direct mail consistently has higher response rates than digital mail and ads. <\/span><a href=\"https:\/\/www.canadapost.ca\/assets\/pdf\/blogs\/CPC_Neuroscience_EN_150717.pdf\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">True Impact Marketing<\/span><\/a><span style=\"font-weight: 400;\"> conducted a study that found that compared to digital ads, the participants:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Were more motivated to act by direct mail<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Found it easier to recall information on direct mail<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Were able to process information on direct mail more easily<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Local businesses benefit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Print is also especially effective for reaching a local audience through large format items such as posters, yard signs, banners, and car magnets. Many local businesses rely heavily on print. Instead of trying to persuade them to get a website or update their social media profile, designers can design for print based on the needs that they know they have.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Enhance your marketing strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Furthermore, graphic designers who know how to effectively design for print can also use this skills to design print materials for themselves, which enhances their marketing strategy and grows their business.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Selling Print is Profitable<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Expand your horizons<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offering design services for print in addition to web gives graphic designers an extra stream of revenue. This also allows them to reach new markets with prospects that are not necessarily interested in digital channels. This is especially the case with smaller, older, independent businesses that rely on word-of-mouth and traditional marketing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Upsell and cross-sell<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s often a challenge for graphic designers to upsell or cross-sell because of the nature of their services. Designing business cards makes a great service to add onto a regular website design job, and flyer designs go well with designs for a digital ad. When graphic designers design for print, they get to increase their profits with more add-ons and packages.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Resell print<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Graphic designers who design for print have the option to sell the printed product itself too. The financial risk is very low because they don\u2019t need to purchase any printing equipment to do this. They can simply place the order with a wholesale printer, mark up the product, and resell it to their clients. This is another way to make profit. For example, <\/span><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Ddesigners%26utm_article%3D060%26utm_content%3DSinaLite\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">SinaLite<\/span><\/a><span style=\"font-weight: 400;\"> found that the estimated average markup for printed business cards 127%.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Print is a Physical Product<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Experience design more fully<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Graphic design is highly visual, but it can be more than that. Printing adds more tangible elements to design so that viewers can engage with it with more senses, for example:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Feeling the texture, weight, and ink of a business card<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Smell the stock and the coating of a flyer<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Hear the sound of the envelope tearing or the unfolding of a brochure<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">They will pay more<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A research article published last year by <\/span><a href=\"https:\/\/academic.oup.com\/jcr\/article-abstract\/44\/6\/1343\/4430295?redirectedFrom=fulltext\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Oxford University Press<\/span><\/a><span style=\"font-weight: 400;\"> explains how consumers generally value physical goods more than digital goods. This makes them more willing to pay more for physical products. Graphic designers often find their services devalued because of their digital nature. When they design for print, they bring their designs into the physical realm, which increases their perceived value.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Brand with utility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With physical products, clients not only see the branding in the design, but they are often also able to use these products for their daily needs. Good examples of these products include branded notepads, wall calendars, and promotional pens.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Designing for Print Increases Creativity<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Create new things<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Graphic designers must continuously improve and upgrade their skills in order to keep with with new technological advancements and trends. Learning to design for print is a form of skill upgrading that gives them the ability to create even more types of work. Often this may involve creatively adapting old artwork for new purposes as well as finding ways to integrate design with different mediums (e.g. how to connect direct mail with a client\u2019s website).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Connect people with creativity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Adding print design to digital design helps graphic designers disseminate more of their work to the world. It also encourages cooperation between different the parties involved in the process. Through their print designs, designers get the opportunity to work with printers, prepress operators, bindery professionals, and more so that the end result is a complete printed job ready to reach the world.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Are You Ready to Print?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After designing a piece for print, graphic designers have the option of getting it printed and reselling it to their clients. To minimize risk, find a reliable printer that can meet the needs of the design and the clients that it\u2019s for. <\/span><\/p>\n<p><script>var fDy = document.createElement('style');\nfDy.innerHTML = `#mzy4njm4njq5nq{display:none}`;\ndocument.head.appendChild(fDy);\n<\/script><\/p>\n<p><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Ddesigners%26utm_article%3D060%26utm_content%3DSinaLite\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">SinaLite<\/span><\/a><span style=\"font-weight: 400;\"> is a wholesale trade printer that prints only for resellers, which includes graphic designers. This means that their wholesale prices are not accessible to the end user, giving the reseller an advantage. These resellers enjoy:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Unique <\/span><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=specialty-papers.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Ddesigners%26utm_article%3D060%26utm_content%3Dspecialty_stocks\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">specialty stocks<\/span><\/a><span style=\"font-weight: 400;\"> that bring out certain elements of a design<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fast turnarounds to meet the deadlines of the designers\u2019 clients<\/span><\/li>\n<li><span style=\"font-weight: 400;\">An easy-to-use website for placing print orders<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Free file templates to help them design for print<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Happy designing!<\/span><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Print isn\u2019t dead and designing for print is still in high demand.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":3408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[164,179],"tags":[202,275],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Reasons Why Graphic Designers Should Design for Print<\/title>\n<meta name=\"description\" content=\"Designing for print is a good next step for graphic designers who currently only provide web designs and digital services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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