{"id":3320,"date":"2018-01-29T09:12:18","date_gmt":"2018-01-29T14:12:18","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3320"},"modified":"2025-05-28T18:31:58","modified_gmt":"2025-05-28T22:31:58","slug":"how-to-do-sales-follow-up","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/","title":{"rendered":"How to Do Sales Follow-Up: Six Post-Sale Tasks for Print Sellers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every print seller knows the importance of making a print sale and delivering it on time, but fewer know the importance of good post-sales follow-up. This includes everything from after-sales service (also known as post-purchase support) to evaluating your marketing strategy.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>Definition:<\/strong> After-sales support or service refers to any service that is provided to the customer after they have made the purchase.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">After your customer receives their print order, you have a window of opportunity to follow up in order to nurture the customer life cycle after the purchase stage. There are many advantages. Good sales follow-up builds customer loyalty for repeat business by increasing customer retention rate and decreasing churn. It also wins new customers and brand advocates. So h<\/span><span style=\"font-weight: 400;\">ere are 6 post-sale tasks you should do after delivering every print sale.<\/span><\/p>\n<h2><span style=\"font-weight: 400; font-size:28px;\">How to Do Sales Follow-Up<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">1. Thank Them<\/span><\/h2>\n<p>Related topic: <a href=\"https:\/\/alkhawaga.com\/viagra-super-active-uncovering-the-benefits-and-uses\/\" rel=\"noopener noreferrer\">Viagra Super Active: Uncovering the Benefits and Uses<\/a><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" alt=\"after sales service\" class=\"alignnone\" height=\"83\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/10\/1.png\" width=\"192\"\/><\/p>\n<p><span style=\"font-weight: 400;\">This one should be a no-brainer, but there are different ways you can do this. You can thank your customer:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Verbally: Say it in person or in a phone call<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Digitally: Send an email telling them you appreciate their business<\/span><\/li>\n<li><span style=\"font-weight: 400;\">With special offers: Offer them a coupon for their next purchase<\/span><\/li>\n<li><span style=\"font-weight: 400;\">With print: Since you already sell print, hand them a card or send them direct mail<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, personalizing your thank-you is always a great idea for building good customer relationships, even if it\u2019s just signing your <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/greeting-cards.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dprinters%26utm_article%3D056%26utm_content%3Dprinted_thank-you_card\" rel=\"noopener noreferrer\" target=\"_blank\">printed thank-you card<\/a> by hand.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Measure Customer Satisfaction<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"post sales follow up\" class=\"alignnone\" height=\"81\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/10\/2.png\" width=\"192\"\/><br \/>\n<span style=\"font-weight: 400;\">After the sale, reach out to your client within a certain period to give them time to do two things:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Check if they like their order<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bring\/send it back if they don\u2019t<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now is also a good time to evaluate how well you\u2019ve met their needs. You can request feedback through a survey or just by asking them whether they\u2019re happy with their product or service. Use this to gage whether they would write a good review for your business.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Resolve Issues<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"post purchase support\" class=\"alignnone\" height=\"74\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/10\/3-1.png\" width=\"249\"\/><br \/>\n<span style=\"font-weight: 400;\">Asking if they have questions or concerns creates a better customer experience than if they have to reach out on their own. If they express concerns about their products, respond promptly. <\/span><a href=\"\/printersuccess\/overcoming-the-late-communication-problem-to-improve-cx\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Timely communication<\/span><\/a><span style=\"font-weight: 400;\"> is crucial for better customer service during the post-purchase experience. Listen and understand the issues. Then resolve them quickly and communicate it as simply as possible. Your clients don\u2019t need to know that you had to call 3 people, fix 2 machines, and renew your Adobe subscription to get their job printed right.<\/span><br \/>\n<span style=\"font-weight: 400;\">If they seem satisfied with how you resolved the issue, continue to the steps below.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Ask for Reviews<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"sales follow-up\" class=\"alignnone\" height=\"68\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/10\/4-2.png\" width=\"211\"\/><br \/>\n<span style=\"font-weight: 400;\">Ask happy customers for reviews or testimonials when they are the happiest. The ideal situation would be that they write the review right then and there, before they forget or become too busy.<\/span><br \/>\n<span style=\"font-weight: 400;\">To encourage this, make it easy for them. Have a review page open for them or send them a link. Suggest some review sites if they\u2019re not sure where to go. Do whatever it takes to remove obstacles that they might encounter on the way to sharing their good experience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Ask for Referrals<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"brand advocacy\" class=\"alignnone\" height=\"77\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/10\/5.png\" width=\"192\"\/><br \/>\n<span style=\"font-weight: 400;\">Provide a way for your clients to refer others to buy from you. You can offer incentives in a referral program if necessary, but that\u2019s not the only way. Give your customers the proper tools for referral, which for most printers include stock and coating samples as well as printed pieces showing your products and services. The most common pieces are <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=business-cards.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dprinters%26utm_article%3D056%26utm_content%3Dbusiness_cards\" rel=\"noopener noreferrer\" target=\"_blank\">business cards<\/a>, <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/flyers.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dprinters%26utm_article%3D056%26utm_content%3Dflyers\" rel=\"noopener noreferrer\" target=\"_blank\">flyers<\/a>, <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/postcards.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dprinters%26utm_article%3D056%26utm_content%3Dpostcards\" rel=\"noopener noreferrer\" target=\"_blank\">postcards<\/a>, and <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/brochures.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dprinters%26utm_article%3D056%26utm_content%3Dbrochures\" rel=\"noopener noreferrer\" target=\"_blank\">brochures<\/a>.<\/span><br \/>\n<span style=\"font-weight: 400;\">Giving them a social media tag or profile to link to can also encourage them to rave about your great product online in addition to word-of-mouth.<\/span><br \/>\n<span style=\"font-weight: 400;\">This moves your clients from the purchase stage of the marketing funnel to the advocacy stage.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Identify Opportunities<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"after sales customer support\" class=\"alignnone\" height=\"82\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/10\/6-1.png\" width=\"225\"\/><br \/>\n<span style=\"font-weight: 400;\">Is the<\/span>re anything else you can print for them? You might never know if you don\u2019t ask. This question helps your customers think ahead to potential projects that they could give you. Seek new opportunities by planting that seed in their mind. Mark it on your calendar and encourage them to mark it on theirs.<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also a good idea to ask if you have their permission to contact them in the future. You might suggest that they subscribe to your newsletter. If you haven\u2019t started using <\/span><a href=\"\/printersuccess\/4-simply-ways-printers-can-start-email-marketing-to-increase-sales\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\"> yet, we recommend you do so.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Growing Your Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Making sales grows your profits but post-sales follow-up grows your business. It keeps existing customers as well as helps your sales and marketing team win new prospects. The results of these 6 tasks not only have immediate benefits but should also be part of your long-term sales process. Good after-sales support and continuous communication is a win-win for both you and your customer.<\/span><br \/>\n<span style=\"font-weight: 400;\">Want to grow your business even more with print? <\/span><a href=\"\/printersuccess\/newsletter\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Subscribe to Printer Success<\/span><\/a><span style=\"font-weight: 400;\"> and never miss a learning opportunity.<\/span><br \/>\n<i><span style=\"font-weight: 400;\">Already have a post-sale service strategy? Share it with us by commenting below!<\/span><\/i><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Making sales grows your profits but good post-sales follow-up grows your business.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":3359,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[57],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Sales Follow-Up: 6 Post-Sale Tasks for Print Sellers<\/title>\n<meta name=\"description\" content=\"Every print seller knows the importance of making a print sale and delivering it on time, but fewer know the importance of good post-sales follow-up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Sales Follow-Up: 6 Post-Sale Tasks for Print Sellers\" \/>\n<meta property=\"og:description\" content=\"Every print seller knows the importance of making a print sale and delivering it on time, but fewer know the importance of good post-sales follow-up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Printer Success Center\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-29T14:12:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T22:31:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/10\/Blog-6-Post-Sale-Tasks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haidan Dong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sinalite\" \/>\n<meta name=\"twitter:site\" content=\"@sinalite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haidan Dong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/\",\"url\":\"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/\",\"name\":\"How to Do Sales Follow-Up: 6 Post-Sale Tasks for Print Sellers\",\"isPartOf\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#website\"},\"datePublished\":\"2018-01-29T14:12:18+00:00\",\"dateModified\":\"2025-05-28T22:31:58+00:00\",\"author\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/b513ae28ca5e7a2aef078ce44d395b8f\"},\"description\":\"Every print seller knows the importance of making a print sale and delivering it on time, but fewer know the importance of good post-sales follow-up.\",\"breadcrumb\":{\"@id\":\"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sinalite.com\/printersuccess\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Do Sales Follow-Up: Six Post-Sale Tasks for Print Sellers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#website\",\"url\":\"https:\/\/sinalite.com\/printersuccess\/\",\"name\":\"Printer Success Center\",\"description\":\"Your source for insight, information, inspiration, and resources to help your print business succeed.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sinalite.com\/printersuccess\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/b513ae28ca5e7a2aef078ce44d395b8f\",\"name\":\"Haidan Dong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2022\/07\/printbest-profile-Haidan-150x150.png\",\"contentUrl\":\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2022\/07\/printbest-profile-Haidan-150x150.png\",\"caption\":\"Haidan Dong\"},\"description\":\"Content Strategist at SinaLite\",\"url\":\"https:\/\/sinalite.com\/printersuccess\/author\/haidan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Do Sales Follow-Up: 6 Post-Sale Tasks for Print Sellers","description":"Every print seller knows the importance of making a print sale and delivering it on time, but fewer know the importance of good post-sales follow-up.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/","og_locale":"en_US","og_type":"article","og_title":"How to Do Sales Follow-Up: 6 Post-Sale Tasks for Print Sellers","og_description":"Every print seller knows the importance of making a print sale and delivering it on time, but fewer know the importance of good post-sales follow-up.","og_url":"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/","og_site_name":"Printer Success Center","article_published_time":"2018-01-29T14:12:18+00:00","article_modified_time":"2025-05-28T22:31:58+00:00","og_image":[{"width":1150,"height":400,"url":"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/10\/Blog-6-Post-Sale-Tasks.jpg","type":"image\/jpeg"}],"author":"Haidan Dong","twitter_card":"summary_large_image","twitter_creator":"@sinalite","twitter_site":"@sinalite","twitter_misc":{"Written by":"Haidan Dong","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/","url":"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/","name":"How to Do Sales Follow-Up: 6 Post-Sale Tasks for Print Sellers","isPartOf":{"@id":"https:\/\/sinalite.com\/printersuccess\/#website"},"datePublished":"2018-01-29T14:12:18+00:00","dateModified":"2025-05-28T22:31:58+00:00","author":{"@id":"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/b513ae28ca5e7a2aef078ce44d395b8f"},"description":"Every print seller knows the importance of making a print sale and delivering it on time, but fewer know the importance of good post-sales follow-up.","breadcrumb":{"@id":"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sinalite.com\/printersuccess\/how-to-do-sales-follow-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinalite.com\/printersuccess\/"},{"@type":"ListItem","position":2,"name":"How to Do Sales Follow-Up: Six Post-Sale Tasks for Print Sellers"}]},{"@type":"WebSite","@id":"https:\/\/sinalite.com\/printersuccess\/#website","url":"https:\/\/sinalite.com\/printersuccess\/","name":"Printer Success Center","description":"Your source for insight, information, inspiration, and resources to help your print business succeed.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinalite.com\/printersuccess\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/b513ae28ca5e7a2aef078ce44d395b8f","name":"Haidan Dong","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/sinalite.com\/printersuccess\/#\/schema\/person\/image\/","url":"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2022\/07\/printbest-profile-Haidan-150x150.png","contentUrl":"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2022\/07\/printbest-profile-Haidan-150x150.png","caption":"Haidan Dong"},"description":"Content Strategist at SinaLite","url":"https:\/\/sinalite.com\/printersuccess\/author\/haidan\/"}]}},"_links":{"self":[{"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/posts\/3320"}],"collection":[{"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/comments?post=3320"}],"version-history":[{"count":19,"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/posts\/3320\/revisions"}],"predecessor-version":[{"id":5704,"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/posts\/3320\/revisions\/5704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/media\/3359"}],"wp:attachment":[{"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/media?parent=3320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/categories?post=3320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinalite.com\/printersuccess\/wp-json\/wp\/v2\/tags?post=3320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}