{"id":3251,"date":"2018-09-28T10:41:38","date_gmt":"2018-09-28T14:41:38","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3251"},"modified":"2025-05-28T17:59:44","modified_gmt":"2025-05-28T21:59:44","slug":"how-to-plan-a-holiday-marketing-strategy","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/how-to-plan-a-holiday-marketing-strategy\/","title":{"rendered":"How to Plan a Holiday Marketing Strategy: The Ultimate Resource Roundup"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s time to plan your holiday marketing strategy because holiday print sales are coming to town!<\/span><br \/>\n<span style=\"font-weight: 400;\">For many printers, designers, and other graphic arts businesses, this is the most profitable time of the year. However, getting started on a holiday marketing plan can feel like a daunting task. For this reason we\u2019ve made a list and checked it twice to bring you a curated collection of resources for planning your successful holiday marketing strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Creating a Holiday Marketing Strategy<\/span><\/h2>\n<h3>Get Started<\/h3>\n<p><a href=\"https:\/\/inboundrocket.co\/blog\/6-ways-to-highly-effective-holiday-marketing-strategies\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">6 Easy Ways to Increase Sales This Holiday Season<\/span><\/a><span style=\"font-weight: 400;\"> on Inbound Rocket<\/span><br \/>\n<span style=\"font-weight: 400;\">This is a good beginner&#8217;s guide if you&#8217;re just starting to plan your holiday marketing strategy. The principles here were designed for both B2B and B2C companies, and are especially helpful if you&#8217;re asking questions such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What are some online channels you can use?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What are some ideas for building holiday hype?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do you make a campaign easy-to-share?<\/span><\/li>\n<\/ul>\n<h3>Improve Your Marketing Strategy<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/11\/08\/tis-the-season-11-innovative-holiday-marketing-strategies\/#30a353e940b0\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">&#8216;Tis The Season: 11 Innovative Holiday Marketing Strategies<\/span><\/a><span style=\"font-weight: 400;\"> on Forbes<\/span><br \/>\n<span style=\"font-weight: 400;\">For those who have already run holiday marketing campaigns before but want to improve, learn from senior-level communications and PR executives at Forbes. This article has some great tactics to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Improve customers\u2019 \u201cunboxing experience\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Leverage user-generated content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Co-brand your campaign<\/span><\/li>\n<\/ul>\n<h3>Holiday Campaign Ideas<\/h3>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/holiday-marketing-campaign-examples\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">15 Brilliant Examples of Holiday Marketing Campaigns<\/span><\/a><span style=\"font-weight: 400;\"> on HubSpot<\/span><br \/>\n<span style=\"font-weight: 400;\">Need some inspiration from real campaigns that were wildly successful? Although not all of these ideas can be applied to every type of business, many of them teach us what works well in holiday marketing campaigns, like how to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Use emotional appeal<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Integrate humor<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Give back to the community<\/span><\/li>\n<\/ul>\n<h3>Create a Long-Term Marketing Plan<\/h3>\n<p><a href=\"https:\/\/www.emarsys.com\/en\/resources\/blog\/holiday-marketing-complete-guide-for-year-round-success\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Holiday Marketing: A Complete Guide to Year-Round Success<\/span><\/a><span style=\"font-weight: 400;\"> on Emarsys<\/span><br \/>\n<span style=\"font-weight: 400;\">If you\u2019re keen on long-term growth and want your holiday marketing strategy to generate success for every day of the year, this article was written specifically for you. Find out:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The top ten consumer spending events<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to analyze your audience<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to increase personalization in holiday customer experience<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Using Marketing Channels for the Holidays<\/span><\/h2>\n<h3>Digital Holiday Ads<\/h3>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/disproportionate-holiday-advertising\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">The Argument for Disproportionate Holiday Advertising &amp; Where You Should Increase Your Ad Spending<\/span><\/a><span style=\"font-weight: 400;\"> on Neil Patel<\/span><br \/>\n<span style=\"font-weight: 400;\">Digital marketing guru Neil Patel provides an in-depth guide for using ads for holiday marketing. It breaks down tactics with important advice such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What to include in a good ad<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What product images to use<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to increase urgency<\/span><\/li>\n<\/ul>\n<h3>Promotional Emails &amp; Newsletters<\/h3>\n<p><a href=\"https:\/\/neverbounce.com\/blog\/ultimate-holiday-email-marketing-guide-infographic\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">The Ultimate Holiday Email Marketing Guide Infographic<\/span><\/a><span style=\"font-weight: 400;\"> on NeverBounce<\/span><br \/>\n<span style=\"font-weight: 400;\">Visual learners rejoice at this infographic serving as a helpful email marketing guide designed specifically for the holidays. Discover:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What kinds of special offers you can promote<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What follow-up emails you should send<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to appeal to emotional triggers<\/span><\/li>\n<\/ul>\n<h3>Holiday Direct Mail<\/h3>\n<p><a href=\"http:\/\/www.wilennewyork.com\/blog\/holiday-direct-marketing\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">&#8216;Tis the Season to be Strategic: Holiday Direct Marketing<\/span><\/a><span style=\"font-weight: 400;\"> on Wilen New York<\/span><br \/>\n<span style=\"font-weight: 400;\">Anybody selling print knows the importance of direct mail in marketing. This article helps you plan holiday direct mail strategies that you can use yourself or offer to your clients when they purchase print from you. It answers questions like<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">In what ways should holiday mail be different from regular direct mail?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do I show value customer loyalty?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do I integrate my direct mail strategy with email campaigns?<\/span><\/li>\n<\/ul>\n<h3>Social Media Marketing<\/h3>\n<p><a href=\"https:\/\/www.cloudways.com\/blog\/ecommerce-social-media-experts-tips\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Social Media Experts On How To Make It Big This Holiday Season<\/span><\/a><span style=\"font-weight: 400;\"> on Cloudways<\/span><br \/>\n<span style=\"font-weight: 400;\">If you&#8217;re looking for holiday marketing tips to promote your business using social channels, check out this a compilation of Tweets from experts, which focuses on:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/twitter.com\/sinalite?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D052%26utm_content%3Dtwitter\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ca.linkedin.com\/company\/sina-printing-inc-?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D052%26utm_content%3Dlinkedin\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Your overall strategy<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Black Friday and Cyber Monday<\/span><\/h2>\n<h3>Black Friday eCommerce<\/h3>\n<p><a href=\"https:\/\/beeketing.com\/blog\/black-friday-marketing\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">7 Best Black Friday Marketing Ideas All eCommerce Stores Should Curate<\/span><\/a><span style=\"font-weight: 400;\"> on Beeketing<\/span><br \/>\n<span style=\"font-weight: 400;\">Black Friday is a particularly special day that may require its own marketing strategy. This article helps you plan for one of the most profitable days in the entire calendar, with tips on:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Using countdown timers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Making use of a landing page<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Upselling and cross-selling<\/span><\/li>\n<\/ul>\n<h3>Small Businesses Guide<\/h3>\n<p><a href=\"https:\/\/www.ekm.com\/blog\/small-business-black-friday-success\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">The small business Black Friday Cyber Monday success guide<\/span><\/a><span style=\"font-weight: 400;\"> on EKM<\/span><br \/>\n<span style=\"font-weight: 400;\">Feeling like your small business doesn\u2019t stand a chance against the big shots? Don\u2019t give up yet. Try this BIG guide for small businesses covering everything from preparing your marketing strategy to reflecting on what you\u2019ve learned, with examples of:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Discount strategies you can use<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Types of marketing emails to send<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to manage customer expectations<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Print-Related<\/span><\/h2>\n<h3>Holiday Design Examples<\/h3>\n<p><a href=\"https:\/\/www.publitas.com\/blog\/holiday-inspiration-great-examples-of-guides-and-christmas-catalogs\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Holiday Inspiration: Great Examples of Gift Guides and Christmas Catalogs<\/span><\/a><span style=\"font-weight: 400;\"> on Publitas<\/span><br \/>\n<span style=\"font-weight: 400;\">If you\u2019re looking for examples of good designs for printed marketing materials, don\u2019t limit yourself to what\u2019s already printed. These examples of online holiday catalogs translate beautifully into designs for print. Get design inspiration on how to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Divide catalog sections<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Organize product pictures<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Target holiday shoppers<\/span><\/li>\n<\/ul>\n<h3>Top Holiday Print Products<\/h3>\n<p><a href=\"\/printersuccess\/essential-print-products-to-usher-in-the-holiday-season\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Essential Print Products to Usher in the Holiday Season<\/span><\/a><span style=\"font-weight: 400;\"> on Printer Success<\/span><br \/>\n<span style=\"font-weight: 400;\">What are the top selling print products during the holiday season? Know so that you can target your audience with the right product or service.<\/span><br \/>\n<b>Bonus:<\/b><span style=\"font-weight: 400;\"> Trade-only printer <\/span><span style=\"font-weight: 400;\">SinaLite<\/span><span style=\"font-weight: 400;\"> offers <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/greeting-cards.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D052%26utm_content%3Dgreeting_cards\" rel=\"noopener noreferrer\" target=\"_blank\">greeting cards<\/a> and <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/calendars.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D052%26utm_content%3Dwall_calendars\" rel=\"noopener noreferrer\" target=\"_blank\">wall calendars<\/a> at wholesale prices.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Want More Resources?<\/span><\/h2>\n<p><b>Here are some more articles from Printer Success:<\/b><br \/>\n<a href=\"\/printersuccess\/5-tips-to-creating-calendars-that-attract-business-all-year-long\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">5 Tips to Creating Calendars that Attract Business All Year Long on Printer Success<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><span style=\"font-weight: 400;\">Learn how to design your clients\u2019 calendars to help them generate more business throughout the year.<\/span><br \/>\n<a href=\"\/printersuccess\/why-you-should-send-holiday-greeting-cards-with-infographic\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Why You Should Send Holiday Greeting Cards (with Infographic)<\/span><\/a><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Know how to answer your clients when they ask you why they should still send printed greeting cards.<\/span><br \/>\n<a href=\"\/printersuccess\/how-to-craft-the-perfect-holiday-card-for-your-business\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">How to Craft The Perfect Holiday Card For Your Business<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><span style=\"font-weight: 400;\">Not sure what to say on your cards? Here are 19 greeting card message examples to try.<\/span><br \/>\n<em><span style=\"font-weight: 400;\">Was this article helpful for planning your holiday marketing strategy? If so,\u00a0<\/span><a href=\"\/printersuccess\/newsletter\/\" rel=\"noopener noreferrer\" target=\"_blank\"><b>subscribe to Printer Success<\/b><\/a><span style=\"font-weight: 400;\"> to keep up with more informative articles to help you grow your print business all year round.<\/span><\/em><\/p>\n<p>Related topic: <a href=\"https:\/\/www.diet-horizon.com\/fr\/vardenafil-un-guide-complet-pour-ameliorer-la-vie-intime\/\" rel=\"noopener noreferrer\">Vardenafil : Un Guide Complet pour Am\u00e9liorer la Vie Intime<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>It\u2019s time to plan your holiday marketing strategy because holiday print sales are coming to town!<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":3291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[165,174],"tags":[42,106],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Plan a Holiday Marketing Strategy - Printer Success Center<\/title>\n<meta name=\"description\" content=\"Getting started on a holiday marketing strategy can feel like a big task. 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