{"id":3238,"date":"2018-09-13T15:49:28","date_gmt":"2018-09-13T19:49:28","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3238"},"modified":"2025-05-28T18:22:50","modified_gmt":"2025-05-28T22:22:50","slug":"old-vs-new-marketing-the-4-digital-marketing-tactics-for-next-gen-printers","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/old-vs-new-marketing-the-4-digital-marketing-tactics-for-next-gen-printers\/","title":{"rendered":"Old vs New Marketing: The 4 Digital Marketing Tactics for Next Gen Printers"},"content":{"rendered":"

There are two reasons why graphic arts companies must understand digital marketing. First, it can provide new marketing options to promote your existing products and services. Second, it can create new products and services that are complementary to your existing services. This is the second of a two-part series that talks about the value of traditional and new marketing.<\/span><\/p>\n

Email Marketing<\/span><\/h2>\n

Of all the digital marketing solutions, email marketing may be the easiest to try yourself and add to your portfolio of services. Why? Because it does not require the time commitment, expertise, or investment of many of the other services. In addition, it is a natural extension of direct mail<\/a> marketing and part of cross media or omnichannel marketing. <\/span>
\nThat does not mean that email marketing is not without its own challenges. It is one of most polarizing forms of marketing which means that people either love it or hate it. Those who love it point to its low cost, effectiveness, personalization, trackability, flexible design, and time savings. Those who hate it talk about spam, blacklisting, government regulations, undelivered emails, file size issues (small), design constraints (multiple devices) and low effectiveness.<\/span>
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\nSource: <\/span>Email Marketing & Marketing Automation Excellence 2017 Report<\/span><\/i><\/a>
\nThere are regulations you need to know (<\/span>CAN-SPAM laws<\/b>) that talk about getting permissions or how to offer opt ins and opt outs What is most important to know is you don\u2019t want to send from your own email address because you can get blacklisted, so use a service. The leading service providers are: ConstantContact, MailChimp, AWeber, Drip, GetResponse, ConvertKit, and Active Campaign.<\/span><\/p>\n

Video Services<\/span><\/h2>\n

If offering videos services is not something you\u2019ve considered complementary to your existing services, think about this. In the old days when we wanted to demonstrate our capabilities, we would print a brochure with our equipment and services but today companies make videos. Companies used to write down their standard operating procedures (SOPS)and print them in books and today these are created as video SOPs.<\/span>
\nThe entry price point for video is becoming more accessible simply due to the quality of the cameras in smartphones, the abundance of free software and the number of students who have experience in editing video. If you\u2019ve never considered offering video services, you should. <\/span>
\nAccording to the Fourth Annual State of the Video Marketing Survey by <\/span>Wyzowl<\/span><\/a>:<\/span><\/p>\n