{"id":3190,"date":"2018-08-09T10:13:57","date_gmt":"2018-08-09T14:13:57","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3190"},"modified":"2025-05-28T11:14:40","modified_gmt":"2025-05-28T15:14:40","slug":"nurturing-repeat-business-4-steps-to-successful-election-print-sales","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/nurturing-repeat-business-4-steps-to-successful-election-print-sales\/","title":{"rendered":"Nurturing Repeat Business (4 Steps to Successful Election Print Sales Part 4)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To help print businesses get the most out of election campaign season, we\u2019ve written a series of articles called <\/span><i><span style=\"font-weight: 400;\">4 Steps to Successful Election Print Sales<\/span><\/i><span style=\"font-weight: 400;\">. You can find the three previous steps at Printer Success:<\/span><\/p>\n<ol>\n<li><a href=\"\/printersuccess\/finding-prospects-4-steps-to-successful-election-print-sales\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Step 1: Finding Prospects<\/span><\/a><\/li>\n<li><a href=\"\/printersuccess\/matching-products-to-needs-4-steps-to-successful-election-print-sales\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Step 2: Matching Products to Needs<\/span><\/a><\/li>\n<li><a href=\"\/printersuccess\/closing-the-sale-4-steps-to-successful-election-print-sales\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Step 3: Closing the Sale<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Our fourth and final article is on nurturing repeat business. Election print sales are just a springboard for more success!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">During Campaign Season<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think about nurturing repeat business the first time you interact with a customer. This is so that you can start trying to build a long-term partnership with them. Here are a few ways to do that:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Ask for their contact information:<\/strong>\u00a0<\/span><span style=\"font-weight: 400;\">If you have a newsletter, ask them if they would like to subscribe. Be sure to mention the benefits that subscribers receive, even if it\u2019s as simple as being the first to know.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Keep all paperwork:<\/strong>\u00a0<\/span>This is helpful for both you and your customer. You\u2019ll need the paperwork for future marketing research (especially during future elections) and they\u2019ll need the paperwork for filing their campaign financial report.<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Welcome feedback:<\/strong>\u00a0<\/span>Use customer feedback to improve your business. Also keep note of what types of products your customers are requesting from you. If you\u2019re unable to provide them at this time, consider offering them by outsourcing these orders to a wholesale supplier like <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dprinters%26utm_article%3D046%26utm_content%3DSinaLite\">SinaLite<\/a>.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">During campaign season, you should also try to learn more about the competition. Find out:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Who they are<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What they offer<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How big a threat they are<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What you can do to differentiate yourself from them<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">At the End of Campaign Season<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few things you should do if your client wins the office they ran for:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Congratulate them and thank them for ordering from your business.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ask them if they would like to print any thank-you products. Winning candidates need a lot of print after their campaign ends to thank their supporters.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Include their win as a qualification on your website (e.g. \u201cWe printed campaign materials that helped our customer win the election.\u201d)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your customer did not win their office, it is still a good idea to send them a thank-you card or a sensitive letter with condolences. It shows that your business still values them.<\/span><br \/>\n<span style=\"font-weight: 400;\">Regardless of whether they won or not, there are three things that you can ask them:<\/span><br \/>\n<span style=\"font-weight: 400;\"><strong>Whether they require any paperwork\/info mailed to them:<\/strong> This shows <a href=\"https:\/\/samuifishingclubandresort.com\/sex-drive-boosters-for-men-unlocking-the-secrets\/\" rel=\"noopener noreferrer\">you care about<\/a> their needs.<\/span><br \/>\n<span style=\"font-weight: 400;\"><strong>For reviews and testimonials:<\/strong>\u00a0Good reviews and testimonials can do wonders for your online presence.<\/span><br \/>\n<span style=\"font-weight: 400;\"><strong>If they want to subscribe to your newsletter:<\/strong> This greatly increases their chances of repeat business with you.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">After Campaign Season<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When election season is over, there are still many things you can do to make sure your hard-earned success doesn\u2019t go to waste. Here are some important tasks for you.<\/span><\/p>\n<ol>\n<li><strong>Review and plan:<\/strong> Hold a meeting with your staff to go over what worked and what didn\u2019t. Then, based on your findings, plan your next steps and\/or what you\u2019d do to sell more in future elections.<\/li>\n<li><strong>Improve your business:<\/strong> Based on what you learned at your review and planning stages, grow your business by following through. This might involve:\n<ul>\n<li><span style=\"font-weight: 400;\">Increasing your product selection<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fixing workflow issues<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Rebranding your print shop<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Adjusting your marketing strategy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Educating yourself more <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Anything else to improve business<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Remind your customers that you exist:<\/strong> Send those who subscribed your newsletters, promo emails and\/or direct mail. Reach out to your audience on social media and use the information that you collected during elections to help segment your audience for ads.<\/li>\n<li><strong>Grow customer loyalty:<\/strong> Provide special offers to candidates who printed with you. Try running a referral program if possible where those who refer new clients receive a discount or a gift.<\/li>\n<li><strong>Stay in the loop:<\/strong> This means staying in your community\u2019s news loop so that you can discover more opportunities to sell print, but also keeping others in your news loop so that they order from you.<\/li>\n<li><strong>Prepare for the new political term:<\/strong> Elections bring new people into office. This means school boards, city councils, and other assemblies may need new <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=top-sellers\/business-cards.html?utm_source=blog&amp;utm_medium=ps&amp;utm_campaign=printers&amp;utm_term=046&amp;utm_content=business_cards\" rel=\"noopener noreferrer\" target=\"_blank\">business cards<\/a>. Contact them to find out. You should also stay informed about any potential new legislation that could affect your business.<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This concludes our four-part series <\/span><i><span style=\"font-weight: 400;\">4 Steps to Successful Election Print Sales<\/span><\/i><span style=\"font-weight: 400;\">. We hope it has helped you maximize your election season print sales. If you enjoyed these articles, <\/span><a href=\"\/printersuccess\/newsletter\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">subscribe to Printer Success<\/span><\/a><span style=\"font-weight: 400;\">, where we provide you with weekly articles that help you grow your print business. <\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Election print sales are just a springboard for more success!<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":3180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[170,11],"tags":[90,119],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nurturing Repeat Business (Successful Election Print Sales: Part 4 of 4)<\/title>\n<meta name=\"description\" content=\"Election print sales are just a springboard for more success! 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