{"id":3164,"date":"2018-08-03T14:54:46","date_gmt":"2018-08-03T18:54:46","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3164"},"modified":"2025-05-28T18:41:57","modified_gmt":"2025-05-28T22:41:57","slug":"matching-products-to-needs-4-steps-to-successful-election-print-sales","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/matching-products-to-needs-4-steps-to-successful-election-print-sales\/","title":{"rendered":"Matching Products to Needs (4 Steps to Successful Election Print Sales Part 2)"},"content":{"rendered":"

This is the second article in our series <\/span>4 Steps to Successful Election Print Sales<\/span><\/i>. In our last article, we covered Finding Prospects<\/a>. In this article, we will focus on matching products to customer needs. This includes two main components:<\/span><\/p>\n

    \n
  1. Identifying client needs<\/span><\/li>\n
  2. Most popular campaign products and the needs that they meet<\/span><\/li>\n<\/ol>\n

    We\u2019ll then provide some examples of buyer personas and their needs.<\/span><\/p>\n

    Identifying Client Print Needs<\/span><\/h2>\n

    The obvious goal of an election candidate is to win the office that they are running for. Candidates have different strategies to reach this goal. A strategy can be broken down into various tasks. Within these tasks, you\u2019ll find the print products that they need.\u00a0<\/span>The diagram below shows this.<\/span>
    \n\"election
    \nTo find out what a client\u2019s needs are, it\u2019s best to just ask them, but keep in mind that they may need a little help. For example, they may know that organizing a student rally requires a banner, but they don\u2019t realize that stickers also make an effective promotional item for the event. Therefore, knowing <\/span>why<\/span><\/i> is important to cross-selling other products that bring them value.<\/span><\/p>\n

    Most Popular Election Print Products<\/span><\/h2>\n

    Coroplast Signs<\/span><\/h3>\n

    \"print
    \n    Coroplast signs<\/a> are one of the most essential election print products because just about every candidate buys them. These high visibility signs make the candidate\u2019s name familiar among voters, demonstrates their campaigning effort, and shows their popularity. <\/span>
    \nIf you\u2019re going to advise a client is invest more in one particular print item, coroplast signs are a top choice.<\/span><\/p>\n

    Postcards<\/span><\/h3>\n

    \"print
    \n    Postcards<\/a> are able to meet client needs mainly because they can be distributed in many ways. The most common methods are by hand at events or sent as direct mail. They also meet a candidate\u2019s need to personalize their message.<\/span>
    \nSome third party advertisers and business trying to take advantage of election season will want to buy postcards too.<\/span><\/p>\n

    Door Hangers<\/span><\/h3>\n

    \"vote
    \n    Door hangers<\/a> play a unique role in canvassing (door-to-door campaigns). For homes where nobody has answered the door, door hangers become absolutely essential to leaving important information. No other print product can be as suitable for this task as a door hanger can \u2013 after all, that\u2019s where the name comes from.<\/span>
    \nAs Election Day draws closer, door hangers are also an effective reminder to vote, and sometimes the difference between a candidate winning or losing is the Election Day turnout. <\/span><\/p>\n

    Stickers\/Roll Labels<\/span><\/h3>\n

    \"personalized
    \n    Stickers<\/a> are excellent print items to distribute at events such as rallies or fundraisers. They popularize a simple message or slogan. Candidates who stand for a particular side of an issue can use this strategy to win voters by using stickers to position themselves as a champion for a cause.<\/span>
    \nThey also show a candidate\u2019s popularity when voters use their stickers to self-identify with that candidate.<\/span><\/p>\n

    Other Products<\/span><\/h3>\n

    Other print products that campaigns often use are:<\/span><\/p>\n