{"id":3159,"date":"2018-08-03T14:48:52","date_gmt":"2018-08-03T18:48:52","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3159"},"modified":"2025-05-28T12:42:41","modified_gmt":"2025-05-28T16:42:41","slug":"finding-prospects-4-steps-to-successful-election-print-sales","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/finding-prospects-4-steps-to-successful-election-print-sales\/","title":{"rendered":"Finding Prospects (4 Steps to Successful Election Print Sales Part 1)"},"content":{"rendered":"

Election season has begun! This is a great opportunity for printers and print sellers to sell their products. To help you take advantage of this business opportunity, we created a series of blog articles. They are divided into 4 steps:<\/span><\/p>\n

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  1. Finding Prospects<\/span><\/li>\n
  2. Matching Products to Needs<\/span><\/li>\n
  3. Closing the Sale<\/span><\/li>\n
  4. Nurturing Repeat Business<\/span><\/li>\n<\/ol>\n

    So let\u2019s get started.<\/span><\/p>\n

    Finding Prospects for Election Print Sales Using the 5 W\u2019s + How<\/span><\/h2>\n

    We\u2019re going to use the 5W\u2019s (who, what, when where, and why), plus \u2018how\u2019 to break down finding prospects to buy your print products during election campaigns.<\/span><\/p>\n

    Who\u2026 can I sell to?<\/span><\/h3>\n

    Candidates<\/strong><\/p>\n

    First, you will need to find out who the candidates are. Once you know this, you will be able to either contact them directly or find out who their campaign organizers are. To find candidates and their contact information, check the election webpage on your local government\u2019s website.<\/span><\/p>\n

    Here is an example of an election webpage from the City of Sarnia<\/a>.<\/span><\/p>\n

    \"Sarnia.<\/span><\/p>\n

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    \n

    Esta informaci\u00f3n consiste en d\u00f3nde se encuentra la consulta donde podr\u00e1s acudir si te decides por este especialista y despu\u00e9s sobre la provincia de la que quieras informarte sobre Asisa cuadro medico. La soluci\u00f3n no est\u00e1 en las pastillas para<\/a> mejorar las erecciones como el Kamagra Oral Jelly<\/a> y pero lo que m\u00e1s preocupa a los dermat\u00f3logos es la posibilidad de acabar desarrollando una patolog\u00eda tan severa como la dermatitis at\u00f3pica. Cuestiones b\u00e1sicas como la salud, el acceso a los medicamentos, tienen que estar garantizadas y deber\u00edan quedarse al margen de cualquier divergencia pol\u00edtica.<\/p>\n<\/div>\n<\/div>\n

    Non-Candidates<\/strong><\/p>\n

    You can also sell print to third party advertisers and other local businesses that may need to take advantage of the election campaigns. For example, an event venue may want to buy brochures to advertise themselves as a place to host campaign rallies.<\/span><\/p>\n

    What\u2026 are their needs?<\/span><\/h3>\n

    Candidates have different campaigning needs depending on what office they\u2019re running for. You may need to contact the candidate or their campaign organizers directly. Generally, the higher the office, the more print materials the candidate will need, but there a lot is dependent on their campaigning strategy.<\/span><\/p>\n

    We\u2019ll cover this more in Step 2\u2019s article. For now, we encourage you to take a look at the products that you could order at SinaLite<\/a><\/span>, a wholesale printer and outsource partner, to meet your prospects\u2019 printing needs.<\/span><\/p>\n

    Where\u2026 are they campaigning?<\/span><\/h3>\n

    Knowing where the wards are in your target area can help you estimate how much candidates will spend relative to each other. This is because the geographic size and voting population of each ward can impact a candidate\u2019s maximum spending.<\/span><\/p>\n

    To find out how a municipality is divided into wards, you can once again refer to your local government\u2019s website. They likely have a map like the example below from the City of Toronto<\/a>.<\/span><\/p>\n

    \"Toronto<\/p>\n

    A map could also be helpful for estimating shipping depending on what company you\u2019re using or if you\u2019ll be delivering the orders yourself.<\/span><\/p>\n

    When\u2026 should I begin?<\/span><\/h3>\n

    Timeliness<\/strong><\/p>\n

    It\u2019s better to schedule your selling strategy as soon as possible and start promoting your printing services during the nomination period (before the campaigning period begins). If you\u2019re behind, you\u2019ll have to do more to win your prospects over.<\/span><\/p>\n

    Contacting prospects early gives them time to consider your print services, as they need to plan their strategy too. Don\u2019t forget that your competition will also be looking for potential clients.<\/span><\/p>\n

    That being said, be prepared to take last-minute orders as Election Day draws near. If you can\u2019t print something within a certain time frame, the candidate will likely go to a competitor who can. <\/span><\/p>\n

    Why\u2026 should they choose me?<\/span><\/h3>\n