{"id":3147,"date":"2018-11-27T16:01:11","date_gmt":"2018-11-27T21:01:11","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3147"},"modified":"2025-05-28T11:22:51","modified_gmt":"2025-05-28T15:22:51","slug":"how-to-sell-print-for-elections","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/how-to-sell-print-for-elections\/","title":{"rendered":"How to Sell Print for Elections: A Beginner\u2019s Worksheet"},"content":{"rendered":"

Printing for election campaigns is big business. Since there are several elections across Canada and the United States taking place in the upcoming months, we compiled this worksheet for you to get more customers for your print business and make more sales during election season.<\/span><\/p>\n

This worksheet is divided into three parts:<\/span><\/p>\n

    \n
  1. Contacting your client<\/span><\/li>\n
  2. Identifying printing needs<\/span><\/li>\n
  3. Making the sale<\/span><\/li>\n<\/ol>\n

    This blog article is a general worksheet. If you\u2019re looking for more in-depth guides, we have a 4-part series to help you, starting with finding prospects<\/a>.<\/p>\n

    For now, let\u2019s start with the basics in this article.<\/p>\n

    Tip:<\/strong> Copy and paste this article into a document so you can work through it \u2014it\u2019s interactive!<\/p>\n

    A Beginner\u2019s Worksheet to Election Print Sales<\/h2>\n

    1. Contacting Your Prospects<\/span><\/h3>\n

    There are two goals in this stage to get more customers for your print business.<\/span><\/p>\n

    Goal #1:<\/strong> Know your prospects<\/span><\/p>\n

    Goal #2:<\/strong> Make yourself known<\/span><\/p>\n

    Candidates<\/h4>\n

    To find candidates and their contact information, check the election webpage of your municipality, province, or state (depending on the election). Here\u2019s an sample from the Kingston municipal election webpage:<\/span><\/p>\n

    \"municipal
    From the City of Kingston<\/a><\/figcaption><\/figure>\n

    This page gives us the following information that will be helpful when selling print:<\/span><\/p>\n

      \n
    • Candidate\u2019s name:\u00a0<\/b>In addition to this, you\u2019ll also want to find out who is the key decision-maker in buying print (as it may be somebody else helping them).<\/li>\n
    • Office they\u2019re running for:\u00a0<\/b>Some offices have higher average campaign spendings, so you can likely sell more print to those candidates.<\/li>\n
    • District\/ward they\u2019re running in, if applicable:\u00a0<\/b>Those with a larger geography and\/or voting population will generally require more print materials, and candidates may get a larger spending limit.<\/li>\n
    • Contact information:\u00a0<\/b>This is how you will reach the candidates, their campaign managers, or someone who can give you a lead.<\/li>\n<\/ul>\n

      Sometimes this information is not all on one page, so you\u2019ll need to click links on the page until you find what you need. <\/span><\/p>\n

      Non-Candidates<\/span><\/h4>\n

      Don\u2019t forget to contact third-party advertisers, business, and organizations too. They may need promotional materials to support a candidate or a cause, or to make more sales during election season.<\/span><\/p>\n

      Checklist<\/span><\/h4>\n

      Work through this checklist. To answer each question, you\u2019ll need to research, plan, and be proactive.<\/span><\/p>\n

      Position your print business.<\/b><\/p>\n

      \u2610 What is your election-specific value proposition?<\/span><\/p>\n

      \u2610 What is your election-specific positioning statement?<\/span><\/p>\n

      Set a schedule.<\/b><\/p>\n

      \u2610 What are the important dates in the election?<\/span><\/p>\n