{"id":3130,"date":"2018-07-20T09:08:57","date_gmt":"2018-07-20T13:08:57","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3130"},"modified":"2025-05-28T19:05:37","modified_gmt":"2025-05-28T23:05:37","slug":"visual-merchandising-7-steps-to-revitalize-your-print-shop","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/visual-merchandising-7-steps-to-revitalize-your-print-shop\/","title":{"rendered":"Visual Merchandising: Seven Steps to Revitalize Your Print Shop"},"content":{"rendered":"

Many print sellers have great marketing strategies, some of which we\u2019ve discussed on our blog already. Visual merchandising is, however, a commonly neglected yet powerful traditional marketing tool.<\/span>
\nSimply put, visual merchandising is the practice of using the visual elements of a store to increase profits. This includes creating displays, changing floor plans, adding signage, and more.<\/span>
\nIt\u2019s time to attract more customers and increase sales by giving your brick-and-mortar print shop a makeover. Start by following these 7 simple steps.<\/span><\/p>\n

Visual Merchandising for Your Print Shop<\/h2>\n

Step 1: Determine Your Focus<\/h3>\n

Ask two questions.<\/span>
\nQuestion #1:<\/strong><\/span><\/p>\n

What do my customers want most<\/span>?<\/span><\/p><\/blockquote>\n

This can be what is ordered most right now, ordered more than usual, or getting the most inquiries.<\/span>
\nQuestion #2:<\/strong><\/span><\/p>\n

What do I want to sell most?<\/span><\/p><\/blockquote>\n

Maybe there\u2019s unpopular product<\/a> that needs a marketing boost, or a brand new product you\u2019ve just launched<\/a>.<\/span>
\nChoose one or both to create your focal point(s). Focal points should be eye catching and not compete with each other.<\/span><\/p>\n

Step 2: Organize<\/h3>\n

There are two approaches.<\/span>
\nApproach #1:<\/strong> Group similar items together.<\/span>
\nThis helps clients find them more easily. For example, you can hang all your poster products on one wall. Yellowhammer Creative uses this approach well.<\/span><\/p>\n

\"print
Photo from Yellowhammer Creative<\/a><\/figcaption><\/figure>\n

Approach #2:<\/strong> Display different items in clusters.<\/span>
\nThis helps with cross-selling and generates want. For example, you can display all your stationery products<\/a> in a pack. COG Print does this on their website, but you can easily apply this in-store too.<\/span><\/p>\n

\"stationery
Photo from COG Print<\/a><\/figcaption><\/figure>\n

Step 3: Get Creative<\/h3>\n

Look for ideas across different industries. Retail stores are great at visual merchandising. Check out their visual displays and learn from them.<\/span>
\nKeep an idea bank. Brainstorm ideas with your team. Conduct and experiment where the subjects walk through the print shop and comment on what they\u2019re seeing.<\/span>
\nWindow displays in particular are great places to differentiate yourself and attract new walk-ins. Here\u2019s a creative example by Mount Street Printers.<\/span><\/p>\n

\"print
Photo from PrintWeek<\/a><\/figcaption><\/figure>\n

Step 4: Set the Mood<\/h3>\n

Keep the mood of your shop consistent. Consider what kind of feel your customers appreciate. For example, if your target is urban designers, you may want to consider the latest design trends in your setup.<\/span>
\nUse good lighting, which can bring out the quality of coatings and inks, but be careful about exposing certain products to direct sunlight. Other things to consider are colors, negative space, and optional music.<\/span>
\nEven small shops can set a mood. Here, Pinwheel Print Shop\u2019s craft fair display takes up only a corner.<\/span><\/p>\n

\"craft
Photo from Pinwheel Print Shop<\/a><\/figcaption><\/figure>\n

Step 5: Remove Distractions<\/h3>\n

Make sure your shop is clean. Dust, sweep, and wipe. Paper dust from presses can accumulate and some customers can be allergic.<\/span>
\nAnother important tip is to avoid overusing signage. A print seller\u2019s advantage is being able to use products themselves as signage.<\/span>
\nIf anything does not contribute to visually improving your shop, store it out of sight or transform it into something that does. The Yellow Print Shop cleverly transforms a distraction (excess stock) into a decorative element through color. Note also their clean windows.<\/span><\/p>\n

\"print
Photo from Yellow Print<\/a><\/figcaption><\/figure>\n

Step 6: Track the Results<\/h3>\n

Decide on a suitable way to measure success. You can use your current measurement methods if you have them. Some retail KPIs can be applied to print orders as well.<\/span>
\nTake note of other changes too that don\u2019t necessarily increase immediate sales. For example, are clients now staying longer in your shop?<\/span><\/p>\n

Step 7: Change It Up<\/h3>\n

Decide on how frequently you want to change your full displays or part of your displays. Aim for every month if possible. If you\u2019re a larger shop, organize a visual merchandising team to help plan and set up displays.<\/span>
\nDon\u2019t forget to optimize your shop for special occasions, from creating a greeting card focal point leading up to the holidays to special discount displays for particular items.<\/span><\/p>\n

A Continuous Process<\/h2>\n

Ultimately, visual merchandising is interacting with client needs in a tangible way. It also helps them remember your shop, which builds customer loyalty. It\u2019s a continuous improvement process, just like any other part of running a business.<\/span>
\nOn that note, if you\u2019re always on the lookout for more ways to improve your print business, we welcome you to subscribe<\/a> to Printer Success so that you never miss a learning opportunity.<\/span>
\nWe\u2019d love to see your revamped print shop! Share a link in the comments below.<\/span><\/i><\/p>\n

Related topic: The Ultimate Guide to ED Pills: Understanding and Using Them Safely<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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