{"id":3113,"date":"2018-07-12T10:17:51","date_gmt":"2018-07-12T14:17:51","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3113"},"modified":"2025-05-28T18:38:53","modified_gmt":"2025-05-28T22:38:53","slug":"6-high-exposure-strategies-for-your-print-product-launch","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/6-high-exposure-strategies-for-your-print-product-launch\/","title":{"rendered":"Six High Exposure Strategies for Your Print Product Launch"},"content":{"rendered":"

Launching new products is an excellent way for print sellers to stay relevant, win new customers, and differentiate themselves from competitors. However, to achieve these goals, you\u2019ll need a successful product launch to generate exposure. In this article we break down six tactics to include in your launch campaign to generate maximum exposure.<\/span><\/p>\n

Ideas for Your Next Print Product Launch<\/h2>\n

1. Use Digital Marketing<\/span><\/h3>\n

Email Campaign<\/strong>
\nSubscribers on your <\/span>email newsletter list<\/span><\/a> are the most likely to buy from you, so use this low cost strategy to announce your new product. Do this early in your product launch so that subscribers on your mailing list feel valued for being the first to know. Have a call-to-action button linking to your web page that features your new product.<\/span>
\nSocial Media<\/strong>
\nFor reaching those who aren\u2019t subscribers yet, social media is a great way to announce your new product because the content can be easily shared. Try doing a countdown to keep clients curious and provide ideas on how they can use the new product. This helps generate demand. You may also wish to invest in ads for specific demographics to reach your target audience.<\/span><\/p>\n

2. Use Print<\/span><\/h3>\n

Direct Mail<\/strong>
\nPrinting is what you do best, so use it to your advantage. Studies show that direct mail is one of the most effective marketing methods. Target past customers and prospects that are the most likely to buy the product. Try adding a promo code to track how well the strategy works.<\/span>
\nLarge Format<\/strong>
\nSignage can be a great way to promote your new product when used as a sales funnel. Outdoor signs and banners draw prospects in while in-store posters and display boards communicate more detailed information to help them make their decision. If you have a sign board that gets updated frequently, be sure to announce your new product there too.<\/span><\/p>\n

3. Hold Events<\/span><\/h3>\n

In-Store<\/strong>
\nHolding launch events allows your attendees to see your other products too. It\u2019s a great way to meet, better understand, and communicate with your clients. It also generates social media hype and content. Be sure to use good visual merchandising practices to wow the attendees.<\/span>
\nOut-of-Store<\/strong>
\nTrade shows and community events are good places to showcase your new product. You\u2019ll also get to learn about what new products the competition is offering and how to improve your own business. You may want to partner with another business or organization to increase your impact.<\/span><\/p>\n

4. Offer Promotions<\/span><\/h3>\n

Discounts<\/strong>
\nEverybody likes discounts. Make them time specific so that your clients act fast. They make a great way to bring back lapsed customers and get some word-of-mouth attention. If possible, plan to take pre-orders. Remember to focus not just on cheap prices but also value.<\/span>
\nContests<\/strong>
\nContests generate hype and create demand for the new product. They\u2019re also an opportunity to engage with clients. How about filling out a survey for a chance to win the new product? Or increasing the chances of winning by sharing your business on social media?<\/span><\/p>\n

5. Show Samples<\/span><\/h3>\n

By Mail<\/strong>
\nMail your top customers a sample of your new product. It will make them feel appreciated, familiarize them with the item, and activate their imaginations on how they can use it – all of which increases their chances of buying.<\/span>
\nInfluencers<\/strong>
\nIf possible, send a sample to someone influential so that they review or mention your new product. If they have an online presence, make sure you ask for a backlink too.<\/span><\/p>\n

6. Mobilize Your Sales Team<\/span><\/h3>\n

Cold Calling<\/strong>
\nIf done correctly, <\/span>cold calls<\/span><\/a> can be effective. Focus on the client\u2019s needs. It\u2019s an opportunity to answer their potential questions about your new product and address concerns that may be hindering them from purchasing.<\/span>
\nCross-Selling & Upselling<\/strong>
\nUse sales of older products as a chance to sell your new one (and vice versa) by portraying your new product as a related item or an upgrade. To make things fun, try holding a selling competition for your sales team.<\/span><\/p>\n

What Should I Launch?<\/span><\/h2>\n

If you feel that you\u2019re ready to start implementing some of these strategies but aren\u2019t sure what new product you should launch, we recommend checking out <\/span>SinaLite<\/span><\/a>\u2019s huge selection of products. A good idea is to choose one that fewer printers are able to offer, such as roll labels<\/a>. This makes you stand out from the competition and become a one-stop shop for all your clients\u2019 printing needs.<\/span>
\nWe wish you a successful product launch!<\/span>
\nDo you have other product launch strategies that you would like to share? Comment below!<\/span><\/i><\/p>\n

You’ll be interested: Rem\u00e9dios Naturais para Pot\u00eancia: Descubra os Segredos Naturais para Melhorar sua Vida Sexual<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here are six things to include in your launch campaign to generate maximum exposure.<\/p>\n","protected":false},"author":8,"featured_media":3121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[165,174],"tags":[240,117],"yoast_head":"\n6 High Exposure Strategies for Your Print Product Launch<\/title>\n<meta name=\"description\" content=\"Launching new products is an excellent way for print sellers to stay relevant, win new customers, and differentiate themselves from competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinalite.com\/printersuccess\/6-high-exposure-strategies-for-your-print-product-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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