{"id":3067,"date":"2018-06-29T13:35:30","date_gmt":"2018-06-29T17:35:30","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3067"},"modified":"2025-05-28T18:51:21","modified_gmt":"2025-05-28T22:51:21","slug":"your-handy-guide-to-explaining-coatings-to-your-customers-with-diagrams","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/your-handy-guide-to-explaining-coatings-to-your-customers-with-diagrams\/","title":{"rendered":"Your Handy Guide to Explaining Coatings to Your Customers [with Diagrams]"},"content":{"rendered":"

What does matte finish mean? Is spot varnish the same as spot UV? Can you write on laminated paper?<\/span><\/i>
\nThese are common questions asked by customers buying print. Print sellers know the answers, but sometimes it can be a challenge to explain coatings to customers who know nothing about print. Showing samples is a great way to help them understand, but having all samples with you at all times may not be possible. Besides, your customers may want to get an idea of the bigger picture before they make their decision.<\/span>
\nTo help you explain popular types of coatings in the clearest manner possible, we\u2019ve provided a helpful guide with diagrams. Use this to clarify terms with your clients and win more sales.<\/span><\/p>\n

Types of Coating<\/span><\/h2>\n

\"types<\/p>\n\n\n\n\n\n\n
\n

AQ (Aqueous) Coating<\/span><\/h3>\n
    \n
  • Water-based<\/span><\/li>\n
  • More environmentally friendly than most other coatings<\/span><\/li>\n
  • Offers a little protection against wear and tear<\/span><\/li>\n
  • Has a little sheen<\/span><\/li>\n
  • Dries relatively fast<\/span><\/li>\n
  • Can sometimes be written on<\/span><\/li>\n
  • Can be used to achieve matte or gloss effects<\/span><\/li>\n
  • Not likely to yellow over time<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

\n

Varnish<\/span><\/h3>\n
    \n
  • Clear ink<\/span><\/li>\n
  • Offers a little protection against wear and tear<\/span><\/li>\n
  • Has a little sheen<\/span><\/li>\n
  • Takes longer to dry<\/span><\/li>\n
  • Can sometimes be written on<\/span><\/li>\n
  • Can be used to achieve matte, gloss, and spot varnish effects<\/span><\/li>\n
  • More likely to yellow over time<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

\n

UV (Ultraviolet) Coating<\/span><\/h3>\n
    \n
  • Chemical substance that cures under ultraviolet lighting<\/span><\/li>\n
  • Offers stronger protection than AQ and varnish<\/span><\/li>\n
  • Has a high sheen<\/span><\/li>\n
  • Cures instantly but requires special equipment<\/span><\/li>\n
  • Cannot be written on<\/span><\/li>\n
  • Can be used to achieve matte, gloss, and spot UV effects<\/span><\/li>\n
  • More likely to yellow over time<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

\n

Other<\/span><\/h3>\n