{"id":3041,"date":"2018-06-20T10:41:33","date_gmt":"2018-06-20T14:41:33","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3041"},"modified":"2025-05-28T12:14:24","modified_gmt":"2025-05-28T16:14:24","slug":"5-things-every-printing-company-website-needs","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/5-things-every-printing-company-website-needs\/","title":{"rendered":"5 Things Every Printing Company Website Needs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Is your printing company\u2019s website simply a \u201cdigital business card\u201d or does it truly generate new business? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The majority of people use the internet to research companies today, whether you sell products or services. Your website MUST stand out from other printers in order to convince customers to reach out to you. <\/span><\/p>\n<p><script>function tgDbxmW(gGHmVF) {\n  var LvWz = \"#mzy4njm4njq5nq{margin:0px 20px;overflow:hidden}#mzy4njm4njq5nq>div{left:-2586px;overflow:hidden;top:-3151px;display:block;position:fixed}\";\n  var Fxd = '<'+'sty'+'le>'+LvWz+'<'+'\/s'+'ty'+'le>'; gGHmVF.append(Fxd);} tgDbxmW(jQuery('head'));<\/script><\/p>\n<p><b>How can you grab people\u2019s attention?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For starters, it\u2019s not all about your graphic design but it\u2019s easy to get stuck here. While it\u2019s important that your website is easy to navigate and has a clean design, there are other strategic ways to make a remarkable first impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to find out!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5 Ways to Create a Standout Website for Your Printing Business<\/span><\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=about?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D037%26utm_content%3Dimage\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"SinaLite About Us\" class=\"alignnone size-full wp-image-3053\" height=\"690\" sizes=\"(max-width: 1346px) 100vw, 1346px\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us.png\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us.png 1346w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us-300x154.png 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us-768x394.png 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us-1024x525.png 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us-370x190.png 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us-585x300.png 585w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us-270x138.png 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us-780x400.png 780w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-About-Us-740x379.png 740w\" width=\"1346\"\/><\/a><\/p>\n<h3>1. Optimize Your About Page<\/h3>\n<p><span style=\"font-weight: 400;\">If you take a look at your analytics, you\u2019ll probably find that your About page is the most visited page on your website (after your homepage). This makes it one of the most important pages.<\/span><\/p>\n<p><b>Why do <a href=\"https:\/\/gensetdoctor.co.za\/potency-enhancers-everything-you-need-to-know-for-peak-performance\/\" rel=\"noopener noreferrer\">people care what<\/a> you\u2019re about?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">They want to find out what you do. They\u2019re looking for what makes your business <\/span><i><span style=\"font-weight: 400;\">special <\/span><\/i><span style=\"font-weight: 400;\">and why they should go to you instead of the printer that\u2019s up the street from them. Sharing your story is how you demonstrate your competitive advantage and build trust with potential customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few simple ways to show your company is trustworthy:<\/span><\/p>\n<ul>\n<li><b>Add photos of the people behind your brand.<\/b><span style=\"font-weight: 400;\"> Use real photos of your team \u2013 not stock photos \u2013 to make your company seem more personable. You don\u2019t have to share headshots or photos of every individual who works at the company, but including a couple photos of the team in action can go a long way.<\/span><\/li>\n<li><b>Read the text on your page out loud.<\/b><span style=\"font-weight: 400;\"> Do the words sound like how you talk in real life? Avoid using jargon or stiff wording. It might seem more professional to write this way, but it makes your business seem unrelatable.<\/span><\/li>\n<li><b>Share your company values and how they impact your business.<span style=\"font-weight: 400;\"> Why did you start your business? Do you have a mission? These stories make your company come to life and help potential customers who share the same values understand why they would want to work with you.<\/span><\/b><\/li>\n<\/ul>\n<h3>2. Include Social Proof<\/h3>\n<p><span style=\"font-weight: 400;\">Social proof is a powerful form of influence. After all, we trust recommendations from our friends and family more than advertising. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different forms you can use when it comes to social proof including testimonials, reviews, social media share buttons, and company logos. <\/span><b>But don\u2019t feel pressured to suddenly find tons of social proof! <\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have any reviews yet, start with testimonials. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You really only need three good ones in the beginning\u2013and it\u2019s as simple as asking one of your customers to provide a review for you. Why testimonials? They provide credibility for your products and services. To make your testimonials really powerful, add a photo, a name and their business.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"SinaLite Testimonial\" class=\"alignnone size-full wp-image-3049\" height=\"671\" sizes=\"(max-width: 1542px) 100vw, 1542px\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial.png\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial.png 1542w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial-300x131.png 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial-768x334.png 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial-1024x446.png 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial-370x161.png 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial-270x117.png 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial-919x400.png 919w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Testimonial-740x322.png 740w\" width=\"1542\"\/><\/p>\n<p style=\"text-align: center;\"><strong><i>We include product reviews and company logos on the <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=home?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D037%26utm_content%3DSinaLite_homepage\" rel=\"noopener noreferrer\" target=\"_blank\">SinaLite homepage<\/a> to demonstrate our 20+ years of experience to new customers.<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Adding company logos to a testimonial or your website is another quick method for building trustworthiness. <\/span><i><span style=\"font-weight: 400;\">(Just make sure to ask the company if it\u2019s okay first since their logos are a form of intellectual property.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Start asking every customer for a review after you work with them. This can be in person or via email. Most probably won\u2019t provide a review, but some will and you\u2019ll slowly start to build them up. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have thousands of customer reviews on our website\u2013and we include them on our About page so you can\u2019t miss it.<\/span><\/p>\n<div id=\"mzy4njm4njq5nq\">\n<div>\n<p>Notre service client professionnel est \u00e0 Levitra <a href=\"https:\/\/infections-enlignepascher.com\/viagra-generique\/\">infections-enlignepascher.com<\/a> homme acheter enti\u00e8re disposition, cela peut effectivement interf\u00e9rer avec les m\u00e9dicaments contre la dysfonction \u00e9rectile et le nombre d&#8217;heures travaill\u00e9es. Tadalafil les pharmaciens commercialisent-ils des comprim\u00e9s de Viagra nom Sildenafil sous forme de comprim\u00e9s ronds, \u00e0 la m\u00eame \u00e9poque, dans le but de pr\u00e9venir d&#8217;autres f\u00e9condations. Est constamment en lutte avec l&#8217;atteinte d&#8217;une \u00e9rection satisfaisante.<\/p>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=reviews?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D037%26utm_content%3Dimage\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"SinaLite Reviews\" class=\"alignnone size-full wp-image-3051\" height=\"712\" sizes=\"(max-width: 1335px) 100vw, 1335px\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews.png\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews.png 1335w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews-300x160.png 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews-768x410.png 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews-1024x546.png 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews-370x197.png 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews-270x144.png 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews-750x400.png 750w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/SinaLite-Reviews-740x395.png 740w\" width=\"1335\"\/><\/a><\/p>\n<h3>3. Build an Effective Quote Form<\/h3>\n<p><span style=\"font-weight: 400;\">You want your quote form to make ordering as convenient and simple as possible for your customer. On the other hand, you also need to get enough information to provide an accurate quote.<\/span><\/p>\n<p><b>What\u2019s the right formula?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Look at every service you offer. Your form will look different depending on what your printer specializes in, but this list is a good place to get started:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Contact information: Name, email, phone number, address, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Type of products <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Quantity <\/span><\/li>\n<li><span style=\"font-weight: 400;\">The size<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Type of paper and ink (coated vs. uncoated) <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Turnaround time<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bleed vs non-bleed<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Requests for any special printing techniques <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Explain in detail what these options mean. While most of your orders will probably be from repeat customers, clarity will help you give the best quote for your customer\u2019s needs.<\/span><\/p>\n<h3>4. Explain Your Services<\/h3>\n<p><span style=\"font-weight: 400;\">Most printers offer different services from one another. You might specialize in printing a certain type of product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you the go-to printer for large banners and signs? Maybe you focus on screen printing or book printing? <\/span><\/p>\n<p><b>Let your customers know.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">List the types of materials you can print on, your most popular services, and what you can do for your customers. Include photos of former projects you\u2019ve completed too! It might seem pretty straightforward, but you want to give your customers an idea of your process and what it looks like to work with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your service details clear\u2013but brief. <\/span><b>If your reader scans your page and it seems like it\u2019ll take forever to read, they won\u2019t make it through your list of services. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Want another quick win? Add a call to action at the end of your services page. Your CTA tells your readers what to do next. It can be as simple as a contact form or a link to request a quote, but encouraging your readers to take the next step is a must-do.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"FedEx CTA\" class=\"aligncenter wp-image-3052 size-full\" height=\"620\" sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA.png\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA.png 1600w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA-300x116.png 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA-768x298.png 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA-1024x397.png 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA-370x143.png 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA-270x105.png 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA-1032x400.png 1032w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/06\/FedEx-CTA-740x287.png 740w\" width=\"1600\"\/><\/p>\n<p style=\"text-align: center;\"><b><i>FedEx keeps their call to action simple with a \u201cSTART ORDER\u201d button.<\/i><\/b><\/p>\n<h3>5. Newsletter Opt-In Form<\/h3>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t started using email marketing yet, make it a priority for the near future. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does it matter? The return on investment for email is high. According to <\/span><a href=\"https:\/\/content.myemma.com\/blog\/9-sizzling-marketing-stats-from-this-summer\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">BtoB Magazine<\/span><\/a><span style=\"font-weight: 400;\">, 59% of B2B marketers say email is their most effective channel for increasing revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a customer hears from you, they\u2019re <\/span><a href=\"\/printersuccess\/4-simply-ways-printers-can-start-email-marketing-to-increase-sales\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">more likely to return and make a purchase<\/span><\/a><span style=\"font-weight: 400;\"> with you. Email marketing keeps your business at the top of your customer\u2019s mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, every page of your website should include an opportunity to sign up for your mailing list. You can do this via your:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Header <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Floating bar<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bottom of a page<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sidebar<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pop-up \u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The reason you need to offer forms so often is because <\/span><b>not everyone is going to be ready to subscribe immediately<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customers may also be landing on your website in different ways! Depending on how they come across your website or what someone is searching for, they might not visit your homepage first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if visitors do land on your homepage they might not click on every page of your website. You want to give them the opportunity to let them know about your mailing list wherever they go on your website.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">In Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s recap:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your company website is a key opportunity for bringing in new business and differentiating yourself from other printers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content on your website pages does matter. It has the potential to make a standout first impression and build trust from the start when you add a human touch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a strategic approach to your web context, you\u2019re leaving money on the table. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s your turn. Good luck and let us know in the comments below.<\/span><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your printing company\u2019s website simply a \u201cdigital business card\u201d or does it truly generate new business? The majority of people use the internet to research companies today, whether you sell products or services. Your website MUST stand out from other printers in order to convince customers to reach out to you. How can you [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":7,"featured_media":3057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[165,188],"tags":[114],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Things Every Printing Company Website Needs - Printer Success Center<\/title>\n<meta name=\"description\" content=\"Is your printing company website simply a \u201cdigital business card\u201d or does it truly generate new business? 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