{"id":3018,"date":"2018-06-14T13:52:31","date_gmt":"2018-06-14T17:52:31","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=3018"},"modified":"2025-05-28T18:54:18","modified_gmt":"2025-05-28T22:54:18","slug":"5-roll-label-market-growth-trends-a-guide-for-small-print-businesses","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/5-roll-label-market-growth-trends-a-guide-for-small-print-businesses\/","title":{"rendered":"5 Roll Label Market Growth Trends: A Guide For Small Print Businesses"},"content":{"rendered":"

According to <\/span>The Future of Label Printing to 2022<\/span><\/i><\/a>, a study conducted by Smithers Pira, the global label market is projected to grow at 2.8-4.4% year-on-year. It is estimated to be worth\u00a0$34.5-<\/span>$35.7 billion in 2017 and $39.5-$43.8 billion in 2022. A similar <\/span>Freedonia Group study<\/span><\/a> finds that North America is currently one of the largest regional label markets.<\/span>
\nOne type of label that is becoming increasingly popular is <\/span>roll labels<\/b>. These are wound around a core as opposed to sheet and slit back labels, which are presented on a flat surface. Roll labels are easier and faster to peel and apply in automated workflows, which is why their popularity is growing throughout many industries.<\/span>
\nThis means that more customers are now expecting their printers to offer roll labels. However, the label printing market is changing so quickly that it can be hard for small businesses to keep up with trends. So let us break down for you some of the 2018 trends covered in the studies and provide some actionable tips so that you can translate them into profit.<\/span><\/p>\n

Roll Label Market Trends<\/h2>\n

1. Shorter Runs<\/span><\/h3>\n

Gone are the days when mass production marked the epitome of success. Clients now want to personalize and assert the uniqueness of each product and brand. This leads to shorter runs in the printing industry. This change poses a significant challenge to roll label printers because roll labels are generally known to be more suitable for higher quantities and larger runs. Fortunately the rise of digital printing has helped many printers adapt.<\/span>
\nTip: <\/b><\/em>The shift to shorter runs could actually give smaller business an edge in competing with big printers who generally require bigger minimum quantities. Take advantage of this by making smaller quantities available to your clients. Consider going digital when possible.<\/span><\/p>\n

2. Production Efficiency<\/span><\/h3>\n

Clients are now expecting shorter turnaround times <\/span>in addition to<\/span><\/i> shorter runs. To meet both these expectations, printers are implementing new procedures to streamline job changes and apply automation. Roll labels are also popular products in other industries where this trend is happening because they can be easily integrated into an automated workflow.<\/span>
\nTip:<\/b><\/em> Even small business printers can find ways to increase production efficiency. To help yourself out, check out our article on <\/span>how to meet tight deadlines<\/span><\/a> where we discuss how to deal with bottlenecks, demand increases, and more.<\/span><\/p>\n

3. Smart Labels<\/span><\/h3>\n

Labels are not just about brand identity anymore. Smart labels are communicating information in new ways. They:<\/span><\/p>\n