{"id":2888,"date":"2018-01-04T09:15:40","date_gmt":"2018-01-04T14:15:40","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=2888"},"modified":"2025-05-28T18:08:59","modified_gmt":"2025-05-28T22:08:59","slug":"simple-seo-for-printers-the-beginners-guide","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/simple-seo-for-printers-the-beginners-guide\/","title":{"rendered":"Simple SEO for Printers: The Beginner&#8217;s Guide"},"content":{"rendered":"<p>Have you ever found yourself feeling lost when it comes to SEO?<\/p>\n<p>You\u2019ve probably heard the term before.<\/p>\n<p>In reality, maybe you\u2019re not quite sure where to get started.<\/p>\n<p>We\u2019ve all been there. There\u2019s a lot of technical terms to take in when it comes to SEO, but it\u2019s not as complicated as you might think. We\u2019ve created a straightforward guide to help break down the strategies so you can gain a quick grasp of the basics.<\/p>\n<h2>But first&#8230; what is SEO, exactly?<\/h2>\n<p>The widely used acronym stands for <b>search engine optimization<\/b>, which means how to increase your website\u2019s ranking in search engines like Google, Bing, or Yahoo. Basically, the higher your ranking the more likely you are to drive traffic to your company\u2019s website.<\/p>\n<p>For example, a potential customer searches for \u201cprinters in San Francisco\u201d\u2014if you\u2019ve optimized your website for that term, your website will show up near the top of the search engine results.<\/p>\n<h2>Why does SEO matter for printers?<\/h2>\n<p>SEO is essential because it helps your business reach new customers. If people can\u2019t find you in a web search, they might find your competitors instead.<\/p>\n<p><b>Using SEO tactics to market your printing company website will:<\/b><\/p>\n<ul>\n<li>Increase quality lead traffic to your website<\/li>\n<li>Gain the credibility of ranking high in trusted search engines<\/li>\n<li>Utilize a low-cost form of marketing<\/li>\n<li>Drive more in-store traffic and sales<\/li>\n<\/ul>\n<p>But don\u2019t get me wrong, search engines can get pretty complicated\u2014their algorithms are complex and change all the time. Instead of getting stuck on the elaborate side of SEO, let\u2019s take a closer look at our simplified guide.<\/p>\n<h2>What Affects Your Search Engine Rankings?<\/h2>\n<p>Before we go any further, let\u2019s go over two terms that impact where your print company\u2019s website shows up on a search engine page.<\/p>\n<p>These are referred to as on-page SEO and off-page SEO.<\/p>\n<p><b>On-page SEO starts with your website.<\/b> These are the SEO strategies you have the most control over, and they\u2019re also the most likely tactics to bring you success.<\/p>\n<p>That\u2019s because on-page SEO starts with <i>quality<\/i>. This includes publishing amazing content and ensuring your website is user-friendly. It might come as a surprise, but factors like how fast your website loads and whether it can be easily viewed on a mobile device DO matter.<\/p>\n<p><b>Off-page SEO refers to factors that happen outside of your website.<\/b> Usually, the first thing that comes to mind is a technique called link building\u2014where you get other websites to link back to you\u2014but it can also refer to social media mentions, customer reviews, and article mentions.<\/p>\n<p>When starting out with SEO, it\u2019s best to take it one step at a time. We\u2019ll concentrate on your on-page SEO strategy first.<\/p>\n<h2>SEO Starts With Your Content<\/h2>\n<p>Search engines love content. Content marketing is all the rage right now, but it\u2019s for a good reason. The simple truth is, the most effective way to get your website ranked higher is to write fantastic content.<\/p>\n<h3>Create Your Content Strategy<\/h3>\n<p>Writing content might seem like too much work, but before you start to feel overwhelmed remember that quality is more important than quantity. While updating your website with fresh content does positively impact your ranking, it\u2019s more important to focus on producing <i>great<\/i> content. Even if that means you just have a handful of blog posts published\u2014or other forms of media like infographics and video.<\/p>\n<p><b>Remember, your content should be useful to your audience. <\/b>What types of questions do your customers frequently ask? How can you educate them?<\/p>\n<p>Here are a few ideas we\u2019ve used on Printer Success:<\/p>\n<ul>\n<li><a href=\"\/printersuccess\/5-most-common-typographic-mistakes-you-should-avoid-2\/\" rel=\"noopener noreferrer\" target=\"_blank\">5 Most Common Typography Mistakes You Should Avoid<\/a><\/li>\n<li><a href=\"\/printersuccess\/3-things-every-effective-brochure-should-do\/\" rel=\"noopener noreferrer\" target=\"_blank\">3 Things Every Effective Brochure Should Do<\/a><\/li>\n<li><a href=\"\/printersuccess\/4-effective-ways-to-make-your-envelopes-stand-out\/\" rel=\"noopener noreferrer\" target=\"_blank\">How to Make Your Envelopes Stand Out<\/a><\/li>\n<\/ul>\n<p>If you\u2019re struggling to identify what topics your audience wants to read, keyword research can help you out.<\/p>\n<h3>How to Complete Keyword Research<\/h3>\n<p><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" rel=\"noopener noreferrer\" target=\"_blank\">Google Keyword Planner<\/a> (a free keyword research tool) is the best place to start. To use this tool, all you need to do it set up a Google AdWords account. Once you log into your account, click on the tools button to find the Keyword Planner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignnone size-large wp-image-2892\" height=\"293\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/05\/1-1024x389.jpg\" width=\"770\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/1-1024x389.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/1-300x114.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/1-768x292.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/1-370x141.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/1-270x103.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/1-1053x400.jpg 1053w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/1-740x281.jpg 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/1.jpg 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>After you open the menu, you\u2019ll notice the link to the Keyword Planner on the left menu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignnone size-large wp-image-2893\" height=\"293\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/05\/2-1024x389.jpg\" width=\"770\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/2-1024x389.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/2-300x114.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/2-768x292.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/2-370x141.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/2-270x103.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/2-1053x400.jpg 1053w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/2-740x281.jpg 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/2.jpg 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>Now you can look up terms your potential print buyers might be searching for.<\/p>\n<p>Let\u2019s use one of the previous topics as an example, like typography. Here\u2019s what shows up when we plug in \u201cbest fonts for <a href=\"\/printersuccess\/5-most-common-typographic-mistakes-you-should-avoid-2\/\" rel=\"noopener noreferrer\" target=\"_blank\">5 Most Common Typography Mistakes You Should Avoid<\/a>\u201d into the search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignnone size-large wp-image-2894\" height=\"293\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/05\/3-1024x390.jpg\" width=\"770\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/3-1024x390.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/3-300x114.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/3-768x292.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/3-370x141.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/3-270x103.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/3-1051x400.jpg 1051w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/3-740x282.jpg 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/3.jpg 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>You\u2019ll see a list of potential keywords, how competitive they are, and a range of average monthly searches.<\/p>\n<p>Ideally, you want to go after low and medium competition keywords with a decent amount of searches per month. 10-100 searches probably aren\u2019t enough, but at least 1,000 searches is a good range to start. The longer the keyword, the less likely there is to have high competition. <b>These are referred to as \u201clong-tail keywords\u201d in SEO.<\/b><\/p>\n<p>In this example, you can see \u201cbest fonts for posters\u201d has between 1,000-10,000 searches per month and low competition. That means you\u2019ll have a good chance of ranking for that keyword when your reader searches for that term.<\/p>\n<p>Back in the day, some marketers frequently used a techniques called \u201ckeyword stuffing\u201d where they tried to load a webpage with as many keywords as possible. This is a strategy you want to AVOID today because Google actually penalizes websites that do this. (Plus, it makes your content sound really weird!)<\/p>\n<p>Instead, we recommend writing your content like you normally would. Afterward, you can review your content and find places to insert keywords naturally.<\/p>\n<h3>Take Advantage of Local SEO and Long-Tail Keywords<\/h3>\n<p><b>Since you\u2019re a small business that provides printing services, local SEO is a must-have.<\/b> You can use the Google Keyword Planner to search for local keywords, but another way to do this is to use Google search itself.<\/p>\n<p>We\u2019ll use \u201cbest printers in San Francisco\u201d to demonstrate how to do this. When you plug that into Google, you\u2019ll see paid advertising results first.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignnone size-large wp-image-2895\" height=\"372\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/05\/4-1024x495.jpg\" width=\"770\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/4-1024x495.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/4-300x145.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/4-768x371.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/4-370x179.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/4-270x130.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/4-828x400.jpg 828w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/4-740x358.jpg 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/4.jpg 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>Don\u2019t worry about those right now.<\/p>\n<p>When you scroll down, you\u2019re given some options for local printing services. The first several results are round up lists from Yelp, but once you get further down the page you\u2019ll notice a couple of local companies ranking for that search term\u2014Autumn Express and AlphaGraphics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignnone size-large wp-image-2896\" height=\"372\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/05\/5-1024x495.jpg\" width=\"770\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/5-1024x495.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/5-300x145.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/5-768x372.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/5-370x179.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/5-270x131.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/5-827x400.jpg 827w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/5-740x358.jpg 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/5.jpg 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>If you scroll down to the bottom of the page, you\u2019ll also notice Google suggests terms that are commonly used in similar searches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignnone size-large wp-image-2897\" height=\"277\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/05\/6-1024x369.jpg\" width=\"770\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/6-1024x369.jpg 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/6-300x108.jpg 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/6-768x277.jpg 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/6-370x133.jpg 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/6-270x97.jpg 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/6-1109x400.jpg 1109w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/6-740x267.jpg 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/05\/6.jpg 1234w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>These are awesome options for finding long-tail keywords to target because it means your audience has already been looking up these phrases.<\/p>\n<p>And remember, you don\u2019t want to spend too much time trying to fit the EXACT keyword onto your website. The algorithms are sophisticated enough to figure out related words and search terms.<\/p>\n<p>Just focus on providing value to your target audience first. This is the ultimate method for boosting your website\u2019s SEO.<\/p>\n<h2>In Conclusion<\/h2>\n<p>SEO strategies are complex, but you can begin implementing easy strategies to boost your website search rankings. Use Google\u2019s free tools to find out what content your audience craves and spend time on creating that high-quality content for them.<\/p>\n<p>It\u2019s important to keep in mind that SEO does take time. The search engine results won\u2019t be immediate, but trust that optimizing your printer website is worth it in the end.<\/p>\n<p>Check this: <a href=\"http:\/\/franklysouthern.com\/levitra-a-comprehensive-guide-to-its-use-and-benefits\/\" rel=\"noopener noreferrer\">Levitra: A Comprehensive Guide to its Use and Benefits<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>SEO strategies are complex, but you can begin implementing easy strategies to boost your website search rankings.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":7,"featured_media":2890,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[298,200],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simple SEO for Printers: The Beginner&#039;s Guide - Printer Success Center<\/title>\n<meta name=\"description\" content=\"SEO strategies are complex, but you can begin implementing easy strategies to boost your website search rankings. 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