{"id":2738,"date":"2018-03-15T15:03:19","date_gmt":"2018-03-15T19:03:19","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=2738"},"modified":"2025-05-28T18:19:39","modified_gmt":"2025-05-28T22:19:39","slug":"4-simply-ways-printers-can-start-email-marketing-to-increase-sales","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/4-simply-ways-printers-can-start-email-marketing-to-increase-sales\/","title":{"rendered":"Four Simple Ways Printers Can Start Email Marketing to Increase Sales"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignnone wp-image-2741\" height=\"404\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/03\/image1-1024x663.png\" width=\"623\" srcset=\"https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/03\/image1-1024x663.png 1024w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/03\/image1-300x194.png 300w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/03\/image1-768x497.png 768w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/03\/image1-370x240.png 370w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/03\/image1-270x175.png 270w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/03\/image1-618x400.png 618w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/03\/image1-740x479.png 740w, https:\/\/sinalite.com\/printersuccess\/wp-content\/uploads\/2018\/03\/image1.png 1072w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><br \/>\n<span style=\"font-weight: 400;\">You\u2019ve probably heard the advice a million times. <\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cThe money is in your list.\u201d <\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cEmail marketing is a <\/span><i><span style=\"font-weight: 400;\">must-have<\/span><\/i><span style=\"font-weight: 400;\"> for marketing your business.\u201d<\/span><br \/>\n<b>Why is building an email list such a valuable asset for your printing business?<\/b><span style=\"font-weight: 400;\"> Well, you already know you need to bring in new customers and drive repeat sales from your existing customers. Email marketing is a cost-effective way to make it happen.<\/span><br \/>\n<span style=\"font-weight: 400;\">When you build up a list of email subscribers, you gain instant access to your audience. You nurture relationships with potential leads who might not have been ready to purchase the first time around. And if they\u2019ve already purchased from you? You stay in the top of their head, increasing the chance they\u2019ll remember you next time they have an order to place.<\/span><br \/>\n<b>With a strong email marketing strategy you can:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Engage your customers and build intimate relationships<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Drive more traffic to your website<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Introduce new <a href=\"https:\/\/sinalite.com\/en_ca\/tools\/index\/redirect?page=all-products.html?utm_source%3Dblog%26utm_medium%3Dps%26utm_campaign%3Dmarketing%26utm_article%3D026%26utm_content%3Dproducts\" rel=\"noopener noreferrer\" target=\"_blank\">products<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase customer loyalty through repeat purchases<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use analytics to better understand the needs of your target audience <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Email marketing can help your printing services stand out from the local competition. If you run a quick search for your competitors right now, you\u2019ll probably notice most of them aren\u2019t utilizing an email newsletter. <\/span><b>Here\u2019s your chance to get ahead of them.<\/b><br \/>\n<span style=\"font-weight: 400;\">So how do you get started? Let\u2019s dive in:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Define Your Plan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Start by establishing your email campaign plan and goals first. It sounds easy enough, but it\u2019s an essential step. Think about what you want your newsletter to achieve. Do you want to drive more traffic to your website? Increase your sales? Gain 500 subscribers?<\/span><br \/>\n<span style=\"font-weight: 400;\">When you set <\/span><i><span style=\"font-weight: 400;\">clear, actionable <\/span><\/i><span style=\"font-weight: 400;\">goals it becomes easier to design a plan to achieve them. Set goals that are within your reach as a beginner. Instead of aiming to get 2,000 subscribers in 30 days, go for your first 100 subscribers. Once you achieve your first goal, you\u2019ll be motivated to keep moving forward. <\/span><br \/>\n<span style=\"font-weight: 400;\">Remember: you want to keep growing your list with new subscribers, even when you reach your goals. Because people <\/span><i><span style=\"font-weight: 400;\">will <\/span><\/i><span style=\"font-weight: 400;\">unsubscribe or change their email address (the average number of subscribers lost from email lists <\/span><a href=\"https:\/\/www.hubspot.com\/database-decay?_ga=1.18551929.1177740350.1445521389\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">per year is around 20%<\/span><\/a><span style=\"font-weight: 400;\">). It\u2019s inevitable.<\/span><br \/>\n<span style=\"font-weight: 400;\">However, it\u2019s key to not let unsubscribers discourage you. It\u2019s natural to feel disappointed every time someone opts out of your list. We\u2019ve all been there. Go into your campaign with the knowledge that this will happen sometimes, and turn it into a positive moment instead. When someone unsubscribes from your email list, it just means they weren\u2019t your target audience. Now you get to focus more on engaging your loyal customers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Choose Your Email List Provider<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to get overwhelmed by the vast amount of email marketing platforms. Here are 3 great email provider options suited for printing businesses when you\u2019re just starting out:<\/span><\/p>\n<ul>\n<li><b>MailChimp:<\/b><span style=\"font-weight: 400;\"> Small businesses who are beginners when it comes to list building love MailChimp for their free plan. Most email list providers charge for a monthly plan, but you can use their free plan (including automation features and pop-up forms) for up to 2,000 subscribers. <\/span><\/li>\n<li><b>Constant Contact:<\/b><span style=\"font-weight: 400;\"> Another beginner-friendly platform is Constant Contact. They offer a lengthy 60-day free trial and affordable monthly plans that start at $20 per month. Beginners love their platform for its ease of use.<\/span><\/li>\n<li><b>AWeber:<\/b><span style=\"font-weight: 400;\"> One of the most popular platforms for ecommerce websites is Aweber, thanks to their automation systems that make it easy to set up email campaigns that grow your list on autopilot. You can get started with a 30-day free trial, and afterward, the plans start at $19 per month.<\/span><\/li>\n<\/ul>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/qf08tlrpg5?dnt=1#?secret=OhDNzMtchD\" data-secret=\"OhDNzMtchD\" title=\"BC Auto 2 Video\" frameborder=\"0\" scrolling=\"no\" width=\"770\" height=\"433\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve signed up with a provider, you\u2019re ready to start attracting subscribers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Build Your List From Scratch with a Lead Magnet<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think about it like this. Why should your customer subscribe to your email list? A generic \u201cJoin our Newsletter\u201d line might bring in a few subscribers, but in order to jumpstart growth to your list, you need to entice your readers with a powerful incentive.<\/span><br \/>\n<span style=\"font-weight: 400;\">Create an effective opt-in form that promises to give your visitors your offer in exchange for their email address (your opt-in form is an email marketing term for the form where visitors can sign up for your list). <\/span><br \/>\n<b>What makes a good lead magnet?<\/b><span style=\"font-weight: 400;\"> Since we\u2019re selling a physical product with printing services, a great offer could be:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A discount off your first purchase (stick around 10-15% so you don\u2019t lose too much profit)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Special deals exclusive to subscribers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">First access to new products\/services <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"alignnone wp-image-2743\" height=\"877\" src=\"\/printersuccess\/wp-content\/uploads\/2018\/03\/image3.png\" width=\"363\"\/><\/span><br \/>\n<span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.theupsstore.com\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">The UPS Store<\/span><\/a><span style=\"font-weight: 400;\"> uses a pop-up with a discount offer. They also segment their list by asking if you\u2019re a business owner, which can help you send more highly targeted emails. Why does this matter? In this case, a customer using your service for printing wedding invitations probably wouldn\u2019t be interested in designing banners. The more useful information you send via email, the more likely it is to convert to sales. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. How to Write a Great Newsletter<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once your customer joins your list, you want to send them a follow-up email to let them know what to expect from you. Like how often you\u2019ll be emailing them (hint: it shouldn\u2019t be every day). Keep your newsletter schedule consistent and stick to your promise. You want to stay in your customer\u2019s mind, but you don\u2019t want to annoy them so much that they unsubscribe.<\/span><br \/>\n<span style=\"font-weight: 400;\">So what should you write about? You do want to send promotional offers, announce new products or sales&#8230;but it\u2019s easy to make the mistake of sending TOO many promotional offers. Not everything should be a sales pitch.<\/span><br \/>\n<b>Write emails that provide value to your customers. <\/b><span style=\"font-weight: 400;\">For instance:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Interview one of your customers, like a local retail business or a graphic designer, and write up a case study on their project. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Offer a useful business tip or educational content. Some potential topics could include how to get your company noticed at a trade show, why you may consider rebranding, or how to create inspirational product packaging.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The best way to find out what your customers need help with is to simply ask them. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">In Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing is a powerful way to stay in contact with your customers. You get to build a connection with your audience that keeps your business at the top of their mind. <\/span><br \/>\n<span style=\"font-weight: 400;\">All it takes to get started is four simple steps: find your email list provider, set your first goal, decide what lead magnet to use, and brainstorming newsletter topics that help your customers solve their problems. <\/span><br \/>\n<span style=\"font-weight: 400;\">What\u2019s your biggest struggle with email marketing? Share in the comments below.\u00a0<\/span><\/p>\n<p>Take a look at this: <a href=\"https:\/\/www.vicosmos.com\/cialis-everything-you-need-to-know-about-this-popular-ed-treatment\/\" rel=\"noopener noreferrer\">Cialis: Everything You Need to Know About This Popular ED Treatment<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard the advice a million times. \u201cThe money is in your list.\u201d \u201cEmail marketing is a must-have for marketing your business.\u201d Why is building an email list such a valuable asset for your printing business? Well, you already know you need to bring in new customers and drive repeat sales from your existing [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":7,"featured_media":2750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[183,165],"tags":[29,212],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Simple Ways Printers Can Start Email Marketing to Increase Sales<\/title>\n<meta name=\"description\" content=\"You need to bring in new customers and drive repeat sales from your existing customers. 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