{"id":2713,"date":"2018-03-21T16:12:47","date_gmt":"2018-03-21T20:12:47","guid":{"rendered":"https:\/\/sinalite.com\/printersuccess\/?p=2713"},"modified":"2025-05-28T11:46:24","modified_gmt":"2025-05-28T15:46:24","slug":"what-printers-need-to-know-to-create-a-winning-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/sinalite.com\/printersuccess\/what-printers-need-to-know-to-create-a-winning-digital-marketing-strategy\/","title":{"rendered":"Here’s What Printers Need to Know to Create a Winning Digital Marketing Strategy"},"content":{"rendered":"

The printing industry is exploding alongside new technologies emerging in the digital world every single day. <\/span>
\nIn fact, <\/span>43% of local retailers still use direct mail<\/span><\/a> and 76% of small businesses claim their <\/span>ideal <\/span><\/i>marketing strategy uses both print <\/span>and <\/span><\/i>digital media. <\/span>
\nReaching these people can be difficult, though, especially with big-name printing brands often taking the largest piece of pie. <\/span>
\nTo stand out and attract new customers in an inherently digital age, it\u2019s vital that you\u2019re moving with the times and creating an online presence that positions your brand in the industry and generates an audience outside of your specific geographic location. <\/span>
\nHere\u2019s how to do that. <\/span><\/p>\n

Why You Need a Digital Marketing Strategy<\/h2>\n

Competition in the printing sector is getting fiercer by the day. <\/span>
\nThe whole industry is becoming incredibly price driven, meaning that it\u2019s important for printers to venture outside their existing geographical boundaries.<\/span>
\nBig-name brands like Vistaprint have taken the eCommerce route and are already hot on their digital marketing with an audience all around the globe, and they are already dominating the print world with their low batch prices and omnipresent online existence. <\/span>
\nIn order to get in on this action, smaller printers need to expand into the online world to reach and attract people who would not otherwise walk into their store. <\/span>
\nThis <\/span><\/i>is why it\u2019s important to have a digital marketing strategy.<\/span>
\nBut as well as helping to reach a global audience, online marketing boosts print company\u2019s online presence which is vital when you consider that B2B brands (businesses that sell services and products to other businesses) find each other through the internet. In fact, <\/span>61% of all B2B decision-makers start their search process on the web<\/span><\/a>. <\/span>
\nAdd to that the automated nature of online digital marketing, where you can essentially \u201cset and forget\u201d systems to attract customers, it\u2019s easier than ever to consistently get new clients while you sleep. <\/span>
\nSo how do you get started? <\/b><\/p>\n

What You need to Know to Create a Winning Digital Marketing Strategy<\/h2>\n

1. The Aim of Your Digital Marketing Strategy<\/h3>\n

First things first, do you know what you want to achieve with your online presence?<\/span>
\nIt\u2019s easy to think, <\/span>\u201cI want to publish ten Tweets a day, host a Facebook group, and send out three emails a week to my ever-growing subscriber list\u201d<\/span><\/i>, but <\/span>why <\/span><\/i>do you want to do these activities? <\/span>
\nBefore you even begin drafting up your strategy, you need to have an end goal in mind. It could be something like:<\/span><\/p>\n